Brand Insight Manager, Entain
+ Generous group bonus scheme
2+ days a week in office
Sports betting and gaming entertainment provider
Job no longer available
Sports betting and gaming entertainment provider
1001+ employees
Job no longer available
+ Generous group bonus scheme
2+ days a week in office
1001+ employees
Company mission
To lead the change in sports betting, gaming and interactive entertainment.
Role
Who you are
- Proven experience in a client-side Brand Insight function with significant digital/e-commerce revenue
- In-depth knowledge of brand tracking, marketing effectiveness, creative development & testing, and market research methodologies and tools, including self-serve tools
- Excellent storytelling, data visualisation, and PowerPoint skills with the ability to create succinct, uncluttered, and impactful slides that drive action
- Excellent communication and presentation skills
- Strong ability to influence senior stakeholders by conveying complex insights in a clear and actionable manner
- Experience managing third-party research agencies
- Strong analytical skills and proficiency in research and data analysis techniques and tools, including but not limited to Excel, Power BI, SPSS, GCP, and related programming languages (SQL, Python, R, etc.)
- Familiarity with regulatory requirements related to data protection and privacy
What the job involves
- As a Brand Insight Manager, you’ll play a key role in improving brand health for Core’s brands
- You will help manage our new brand tracker, and you will run ad hoc research for Ladbrokes, Foxy and Party
- You will ensure the brands have sound strategy, and that our communications help bring this strategy to life for consumers
- You’ll be working closely with, and influencing some of the most senior stakeholders at Entain; synthesising actionable insight from multiple sources, and making customer-centric recommendations that give us a competitive advantage
- You will also be working closely with our creative agencies and media agency
- You’ll set high performance standards for yourself and your peers, ensuring we are always improving how we work and what we deliver
- Brand & Consumer Insights: Develop and execute brand insight strategies, ensuring decisions are driven by both business goals and consumer needs
- Research & Data Analysis: Manage third-party research agencies, conduct self-serve research, and deliver actionable insights through reports and dashboards
- Brand Tracking & Creative Testing: Oversee brand tracking and creative testing to optimize marketing, commercial, and product strategies, enhancing brand awareness and ROI
- Cross-Functional Collaboration: Partner with leadership teams to address key business questions and embed a customer-centric approach
- Leadership & Advocacy: Foster an insight-driven culture, coach team members, and champion responsible gambling
Salary benchmarks
Our take
Entain stands as a prominent global player in the sports betting and gaming industry, operating within the expansive realm of entertainment. Engaging in diverse facets of sports betting, gaming, and interactive entertainment, the company boasts ownership and management of a varied portfolio featuring renowned brands like Bwin, Coral, Foxy, and Ladbrokes.
At the core of its services, Entain facilitates sports betting, enabling users to wager on a multitude of sporting events. Additionally, the company offers an array of gaming services encompassing casino games, poker, and various interactive entertainment options. Leveraging advanced technological capabilities, Entain is uniquely positioned to deliver an unparalleled and sophisticated user experience.
The company's strategic prowess is evident through key partnerships, notably with MGM Resorts International, exemplifying its concerted efforts to establish a significant presence in the US market. Entain continues to navigate industry complexities, underpinned by its diverse brand portfolio, cutting-edge technology, and strategic collaborations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
48% female employees
Company
Company benefits
- Private medical insurance
- Pension Scheme
- Sharesave Scheme
- Paid subscription to the mental wellbeing app Unmind
- Entain & Enhance days – 2 paid days off to focus on you professional or personal development
Company values
- Do what’s right
- Go beyond
- Keep it Simple
- Win together
Company HQ
Stratford, London, UK
Articles
Leadership
Gavin Isaacs
(CEO)Diversity, Equity & Inclusion at Entain
- Levelling the playing field. At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, the wider sports betting industry, and society beyond. Our purpose at Entain is to bring moments of excitement into people’s lives. But none of this would be possible without our people working at their best. To achieve that, we’re creating an environment where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate individual differences, and make sure everyone is supported, and empowered, to thrive.
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