Director of Demand Generation, Chime
$181.5-202k
+ Bonus + Competitive equity package
More information about location
Mobile banking for the everyday person
Be an early applicant
Mobile banking for the everyday person
1001+ employees
Be an early applicant
$181.5-202k
+ Bonus + Competitive equity package
More information about location
1001+ employees
Company mission
To make financial peace of mind a reality for millions of everyday people.
Role
Who you are
- 5-8 years of experience in demand generation or a related field, with a strong background in enterprise B2B marketing. Must have 3-5 years of experience managing and leading teams, driving strategic initiatives, and delivering measurable results
- Leadership experience, including mentoring and developing a high-performing team while effectively managing relationships with agencies and external partners
- Deep expertise in marketing automation and CRM platforms—ideally HubSpot or Salesforce—to build scalable and efficient demand generation workflows
- A strong command of ABM platforms like 6sense or Demandbase, using intent data and predictive analytics to target and engage high-value enterprise accounts
- Proven experience managing and optimizing digital campaigns across Google, LinkedIn, and other paid media channels to drive quality pipeline and conversions
- A data-driven mindset with the ability to analyze, interpret, and optimize performance metrics, ensuring demand generation efforts align with pipeline and revenue goals
- Experience running demand generation campaigns leveraging AI—while not required, familiarity with AI-driven marketing tools and automation is a significant plus
What the job involves
- Join our team as a Director of Demand Generation and play a pivotal role in sculpting the approach to market engagement that will pave the path for Chime Financial's new enterprise division
- Immerse yourself in collaboration with multiple teams—from Sales to Leadership—to create a comprehensive strategy that connects with iconic brands and drives robust enterprise growth
- Your expertise in developing go-to-market strategies and demand generation best practices will not only contribute to our dynamic entry into the market but will also offer you a chance to explore fresh and innovative ways to reach and influence top-tier companies as we position ourselves as a leader in workplace financial wellness
- Build and maintain an effective demand generation strategy that leverages multiple channels, including events, content syndication, paid media, SEO, email, and account-based marketing, to drive customer acquisition, engagement, and growth
- Partner with Sales and RevOps teams to enhance and expand our Account Based Marketing strategy for scalable and targeted enterprise growth
- Ensure the interpretation and regular reporting of pipeline metrics and revenue contribution targets through rigorous data analysis, optimization, and the development of testing plans
- Be accountable for demonstrating the return on investment (ROI) and the ratio of qualified pipeline generation to marketing expenditure
- Build and mentor a high-performing team while managing relationships with external agencies and contractors to ensure productivity and alignment with our goals
Our take
Chime is part of the growing realm of fintech banks and providers, emphasizing straightforward, cost-effective banking solutions. It cuts the expenses tied to basic bank accounts and provides users with greater autonomy in managing their finances.
In contrast to many traditional banks that levy steep fees and hefty penalties for overdrafts while offering meager interest rates on savings, Chime addresses a crucial gap in the banking sector. Its primary focus is on catering to individuals with modest savings who seek the convenience of automated digital banking.
With a remarkable ascent in its trajectory, Chime's current valuation stands at $25.5B, a staggering $23.5B surge from its early 2019 valuation, underscoring its impressive and swift expansion. However, competition remains fierce, with other neobanks like Ally offering similar features and vying for the same customer base.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Aug 2021
$750m
SERIES G
Sep 2020
$485m
SERIES F
Total funding: $2.0bn
Company benefits
- Physical: We believe in taking care of your physical health, so as a Chimer you’ll get medical, dental, and vision insurance, as well as benefits to support your physical activity, family planning, and all of your little Chimers
- Emotional: We know that staying healthy involves a lot more than doctor’s checkups. We partner with Modern Health to help you navigate your mental health, give monthly Take Care of Yourself Days, and want you to take time off when you need it
- Financial: We want Chimers to save and feel financially supported, so we offer savings plans with competitive matching, as well as access to financial planning and legal assistance so that you can find your financial peace of mind
- Social: We’ll celebrate your milestones together with travel stipends, swag, and high-fives and make sure you’re connected to fellow Chimers through our Chime Resource Groups (CRGs) and company events
Company HQ
Nob Hill, San Francisco, CA
Leadership
Chris Britt
(Co-Founder & CEO)Chris worked as an Accenture Management Consultant for 4 years before roles at CMGI, Comscore Networks, and Visa. They left their position as an SVP of Corporate Development at Green Dot Corporation to co-found Chime in November 2012.
Ryan King
(Co-Founder)Ryan worked at Plaxo for 8 years, first as Lead Engineer and then working their way up to VP of Engineering & COO. They went on to be CTO & Vice President at Comcast Silicon Valley Innovation Centre before co-founding Chime.
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