Creative Strategist, Whalar
Associate Director
3 days a week in office (Farringdon, London)
Creator talent & brand partnerships agency
Open for applications
Creator talent & brand partnerships agency
201-500 employees
Open for applications
3 days a week in office (Farringdon, London)
201-500 employees
Company mission
To harness the power of the creator community by encouraging positive social change through strategic partnerships with world-class creators, brands, and leading social platforms.
Role
Who you are
- Minimum of 6 years experience in creative, social media, and content strategy, with demonstrated experience working with top tier brands
- Ideally will have experience developing creator campaigns
- A genuine passion for the creator economy and being a part of future development
- Fluency in social media platforms and their unique dynamics, including extensive knowledge of user behaviors and platform best practices
- Meticulous, culturally rooted creative thinker and practitioner with an eye for upcoming trends
- Detail oriented with strong project management skills
- Data-fluency, strong analytical skills; comfortable transforming sets of data into actionable insights
- Experienced at pitching, and confident when presenting to clients and team members
- You thrive in an environment where collaboration, flexibility and agility are valued
- You demonstrate a growth mindset, are naturally curious & relentless
What the job involves
- Whalar’s Creative Strategist, EMEA plays a pivotal role in developing and executing innovative creator-first strategies for key clients and across new business pitches
- With a solid foundation in creative and social media strategy you will proactively contribute to our dynamic team, pushing creative boundaries on some of the world’s most exciting brands, reporting to the EMEA Director of Creative Strategy
- This role is an opportunity to be part of the team leading the future of creator-first creative strategy
- Develop creative, culturally relevant, and insight-driven creator-first strategies that are rooted in storytelling
- Work across key accounts and support in new business pitches to deliver best in class creator-led, social programs and campaign concepts
- Take the lead in developing and facilitating client workshops to build creator strategies in partnership with brand teams
- Continually inspire our clients with creative and strategic guidance, collaborating closely with Client Business Leads to identify creative strategy upsell opportunities and enhance existing relationships
- Identify and develop community and creator strategies in collaboration with Research & Insight, Community and Client Service stakeholders
- Lead productive and inspiring brainstorms and ideation sessions both internally and externally
- Use measured campaign outcomes to continually inform and refine future strategies and ideas
- Integrate emerging content trends, platform algorithm changes and technologies into creative strategy output and within broader proactive thought leadership
- Own and manage response timelines for yourself and supporting teams to ensure brief responses are delivered in a timely manner with supporting pitch theater
- Collaborate with cross functional teams such as Paid Media, Measurement & Analytics, Community, and Client Services to ensure our creative strategic visions come to life throughout the execution process
Salary benchmarks
Our take
The creator economy is worth billions, but in many ways it is still in its infancy. There are few clear paths to connect brands, content creators, and social platforms in a holistic way. Whalar, however, is challenging this notion by directly managing creator talent and brand partnerships.
Whalar delivers complimentary services encompassing talent management and brand partnerships, as well as proprietary technology platforms to power campaigns at scale. Though founded as a simple influencer marketing agency, the company has been astute in its hiring to build up its expertise, bringing on board executives with experience across the social media, consumer goods and advertising industries.
The company’s client list tells its own story – with notable names including Google, TikTok, McDonalds and Spotify. Operating in such lucrative circles has allowed Whalar to expand internationally. The company has also begun bolstering its standing through the acquisitions of C Talent (a consultancy that represents high-profile Deaf and Disabled talent), and creator management company Sixteenth.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Sep 2017
$3m
SEED
Mar 2016
$0.6m
SEED
Total funding: $3.6m
Company benefits
- Remote/flexible work with offices in NY, London, LA and Malaga
- 25 working days of paid vacation each year, with office closure between Christmas and New Year's Day
- Up to four months of fully paid parental leave
- Charity volunteer days
- Home office stipend
- Professional development stipend
- Company-wide yearly bonus
- Private medical insurance
- Health cash plan
- Private pension scheme
- Monthly phone/internet reimbursement
- Calm App subscription (Add up to 4 dependents)
- Fwrd personal development App subscription
Company HQ
Fulton Ferry District, NY
Articles
Leadership
James Street
(Co-founder)Co-CEO at Whalar Group and Member of the Advisory Board at Cerqular. Co-founded and is still active at clothing brand Old Harry, and wristwatch brand Shore Projects.
Neil Waller
(Co-founder)AAF Hall of Achievement Inductee. Also co-founded Shore Projects and Old Harry. Is a founding investor in a number of startups including EnviroBuild, Project Blu and Gratsy.
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