Content Lead, Outpost24
More information about location
Cyber security risk management
Be an early applicant
Cyber security risk management
201-500 employees
Be an early applicant
More information about location
201-500 employees
Company mission
To help customers automate cyber hygiene and tighten cyber exposure before their business can be disrupted.
Role
Who you are
- We’re looking for a proactive, creative writer with ideas and the drive to bring them to life. Experience in cybersecurity or B2B technology is strongly preferred
- Bachelor’s degree in Marketing, Communications, Journalism, English, Digital Media, IT & Technology or a related field (or equivalent experience)
- 4+ years of experience in content/technical writing
- Proficiency in:
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content Management Systems (Wordpress ideally)
- Marketing analytics and SEO Tools (Google Analytics, Google Search Console, Google Keyword Planner, SEMRush or others)
- SEO knowledge: You’ll work closely with an SEO manager, so it’s important to have an understanding of SEO best practices and how to analyze content performance
- Native-level English: Additional languages are a plus (especially French, German, or Spanish), but first and foremost we need excellent English
- Attention to detail: You’re confident being the final point of review and ensuring high-quality content is going out into the world
- Problem-solving attitude: You can solve problems independently but are also comfortable reaching out for help from teammates. You thrive in a distributed team of driven people, in a relatively flat hierarchy
- Proactive mindset: You’re comfortable leading content initiatives, rather than waiting for someone to brief you or provide instructions
- Technical understanding: Ideally, you’ll have cybersecurity experience or have worked with B2B SaaS products. A passion/interest in cybersecurity is essential!
What the job involves
- In this role, you’ll own and drive our content strategy, managing a multi-language editorial calendar, creating long-form and hero content, and optimizing for SEO and AI search results
- You’ll analyze performance data to improve content and contribute to demand generation campaigns across email, social media, and more
- Collaboration is key, you’ll work closely with product, technical, and marketing teams across locations
- Writing, editing, and reviewing content across the Outpost24 brand, ensuring it aligns with company messaging
- Planning and managing an on-site editorial calendar, and applying on-page SEO/AEO best practices
- Ideating and writing off-site thought leadership articles
- Researching new topics and identifying content marketing opportunities, including rapid responses to topical news stories
- Briefing freelancers and junior team members, and supporting them with constructive content reviews
- Overseeing localization and translation management
- Working with graphic/UX designers to develop compelling, immersive multimedia content
- Working with product marketing on target audiences, industry trends, and competitor messaging to support content creation
- Building close relationships with internal technical resources
Our take
With cybercrime expected to cost the world economy over $9T in 2024, cybersecurity has never been more important. Outpost24 was founded in 2001 to help companies manage the growing threat of cyber criminals by assessing and testing an organisation's IT vulnerabilities and providing visibility of the assets at risk so that security holes can be closed before they are exploited by bad actors.
The cybersecurity sector is crowded, and Outpost24 faces intense competition from the likes of IBM and Cisco, not to mention a host of startups focusing on issues in the space. However, Outpost24 has managed to carve out a place for itself with a focus on security testing rather than becoming distracted by diversifying into other solutions. It is also the only company to offer full coverage across network, device, web, cloud data and user security in a single package. This approach has stood it in good stead for over 20 years and garnered it a client base of over 2,500 customers including HMV, BBC Worldwide and The Belgian National Lottery.
Outpost24 was acquired by Vitruvian Partners in 2022. With the injection of funding provided by its new parent company, Outpost24 is accelerating its product development and increasing its marketing efforts. While it is a significant business in the European and US markets, it is aiming to grow its market share and expand internationally in the near future.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (1 round)
Dec 2020
$21.6m
GROWTH EQUITY VC
Total funding: $21.6m
Company HQ
Pottholmen, Karlskrona, Blekinge län
Leadership
Karl Thedeen
(CEO)Previously SVP, Head of Metro Business group at Infinera and CEO of Transmode.
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