Director of Digital & Demand Generation, Fivetran
$167.5-209.3k
+ RSU stock grants
Data integration solutions
Be an early applicant
Data integration solutions
1001+ employees
Be an early applicant
$167.5-209.3k
+ RSU stock grants
1001+ employees
Company mission
Fivetran's mission is to solve the hardest part of building a data-driven company: centralising all your data in one place.
Role
Who you are
- The ideal candidate is a strategic thinker, strong communicator, and skilled people manager with experience driving inbound marketing programs that fuel pipeline growth
- Minimum of 10 years experience in digital, lifecycle marketing and campaigns, preferably in B2B SaaS. At least 5 years experience in a leadership role managing a multi-disciplinary team
- Prior experience working within a hybrid Product-Led and Sales-Led business
- Track record driving effective demand generation programs targeting various stages of the funnel (Awareness, MQL, Pipeline); adept at partnering with XDRs and Sales to continually improve conversion rates
- Highly analytical with a passion for using data to drive decision-making and ROI. Experience managing program budgets in excess of $5M, delivering 10x return
- Positive leadership skills to inspire and motivate a team, and create a productive work environment that fosters creativity and innovation
- Ability to build collaborative relationships with key stakeholders, communicate at all levels of the organization, and deliver compelling presentations that articulate strategy, plans and results
What the job involves
- Fivetran is building data pipelines to power the modern data stack for thousands of companies
- We’re looking for a Director, Digital & Demand Generation to create impactful campaigns that drive brand awareness, lead activation, and pipeline
- Own the digital marketing and demand generation functions for North America, driving brand awareness, lead and pipeline generation. Optimize channels including organic and paid search, social media advertising, lifecycle marketing, email nurture, and webinars, to achieve Sales-Led and Product-Led objectives and targets
- Partner with Product Marketing to develop campaign and launch plans, build messaging and content that drives high engagement
- Oversee lifecycle marketing to engage and nurture leads throughout the funnel, ensuring conversion, adoption and retention.
- Lead and manage a team of 6 direct reports, providing direction and mentorship to drive high-performance execution. Manage agency relationships and external vendors including content syndication, paid media and SEO
- Use data-driven insights to monitor, analyze, and optimize funnel performance across all channels. Cultivate a test-and-learn culture to drive conversion and maximize ROI
- Collaborate with Sales, ABM, Product Marketing, Content, Brand, Marketing Operations, and Alliances to create cohesive, compelling marketing programs that align with revenue goals
- Drive innovation and experimentation by leveraging new tools, emerging technologies, and best practices in growth marketing
Our take
After a few slower years since graduating from Y Combinator in 2013, Fivetran has skyrocketed, consistently raising large sums of funding, including an Andreessen Horowitz-backed $565m Series D round in 2021.
Customers are mostly data analysts at companies with inefficient database schema, who suffer from a high risk of project failures. Fivetran offers rapid integration of complex data services into cloud warehouses, tagging onto the trend towards cloud-based data systems.
By developing and continuously improving cloud applications that adapt to changing APIs and data schemas, Fivetran is attracting customers who seek long-term data viability. Fivetran also benefits from being easy to set up and integrate into a client's existing software.
After acquiring HVR, a data integration competitor, and Teleport Data, Fivetran continues to add functionality and customers via acquisition. A round of funding in 2023 paved the way for expansion into European and Asian markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Sep 2021
$565m
SERIES D
Jun 2020
$100m
SERIES C
Total funding: $727.6m
Company benefits
- 100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day!
- Option of Health Savings Account (HSA) or Flexible Savings Account (FSA)
- Generous paid time off (PTO) plus paid sick time, holidays, parental leave, and volunteer days off
- 401k match program
- Eligible donation match program
- Monthly cell phone stipend
- Work-from-home equipment reimbursement for your home office setup!
- Professional development and training opportunities
- Company virtual happy hours, free food, and fun team building activities
- Commuter benefits to help with transit and parking costs
- Employee Assistance Program (EAP)
- Referral Bonuses
- Stock equity -- every employee is granted stock options when they walk in the door
- Annual Camp Fivetran trip that brings together every employee from around the world
Company values
- Preserve your integrity, even when it's hard
- Take the initiative
- Trust each other
- Nurture diversity, equality and inclusiveness
- Lead, don't follow
- One team, one dream
Company HQ
Downtown, Oakland, CA
Articles
Leadership
George Fraser
(CEO)PhD in Neurobiology from the University of Pittsburgh
Taylor Brown
(COO)Studied Business Administration (focusing on design strategy) at California College of the Arts to Masters level
Salary benchmarks
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