Social Media & Content Manager, Smallhold
$76.5-90k
+ Equity
3 days a week in office (Brooklyn, NY)
Future-proof, resilient farming infrastructure
Job no longer available
Future-proof, resilient farming infrastructure
21-100 employees
Job no longer available
$76.5-90k
+ Equity
3 days a week in office (Brooklyn, NY)
21-100 employees
Company mission
To build the world's largest farm, one installation at a time.
Role
Who you are
- 3-5+ years of experience managing social media platforms or online communities with strong engagement
- Proven ability to create and manage effective social media initiatives in a corporate or agency environment
- Outstanding written and verbal communications skills, demonstrating clarity of thought, ability to influence, and skill in adopting appropriate tone of voice
- Exceptionally organized, efficient, and detail oriented; gracefully manages multiple priorities in a fast-paced, ever-changing environment. Experience with Asana is a plus
- Creative self-starter who is comfortable with both taking initiative and working collaboratively
- Knowledge & understanding of SEO, Google Analytics & organic social tactics
- Comfortable occasionally being on camera for brand content
- Experience with Photoshop & Illustrator a plus
- Bachelor’s degree in Marketing, Communications, Business or a related field preferred
What the job involves
- This role is an integral part of our small but mighty mushroom marketing team, reporting to the Director of Marketing and working closely with the Creative Manager, Sr Marketing Manager as well as Smallhold’s co-founders
- This is a hands-on role with a lot of room to grow.
- No two days look the same; one day you might be at our Brooklyn farm capturing video content in our grow chambers, the next you’ll be brainstorming new product launch ideas in the office
- You’ll work with farmers, chefs, mycologists, filmmakers, artists, writers and folks from many walks of life
- This role is a great fit for a creative person with a passion for social media storytelling, is quick with a caption, and has strong iPhone video skills paired with a scrappy let’s-get-it-done mentality
- The role is required in-office three days a week (Tues - Thurs). Must be located within commuting distance of Brooklyn, NY
- Create 30/60/90 day content calendar for key platforms (Instagram, TikTok, YouTube, LinkedIn) that aligns with marketing objectives
- Create and post content across core channels in partnership with marketing team and co-founders
- Maintain brand voice through copywriting, ensuring consistency across all channels
- Partner with Director of Marketing on Smallhold’s broader social media strategy, determining which platforms to invest in and what success looks like
- Work with Creative Manager to develop content to support marketing initiatives and new product launches
- Build and maintain relationships with influencers, chefs, content creators and like-minded brands for shared content, giveaways, and social-first collaborations
- Manage a modest number of paid content partnerships each month
- Manage budget and report on success of paid creator campaigns
- Develop KPIs for each channel, with a clear path to achieve and track against benchmarks
- Utilize social listening tools and leverage analytics to review performance data on social media and digital platforms
- Stay up-to-date on the latest trends, best practices, and algorithm changes
- Manage and quickly respond to customer interactions on all social platforms, collaborating with internal teams to escalate when appropriate
- Respond to comments, fostering a positive community and adding value to the experience i.e. participating in real conversations online
- Build and deploy 1 - 3 monthly newsletters + marketing emails. We don’t send a lot of traditional marketing emails so we make what we do send really count
- Pitch occasional guest editors for the monthly Mushroom Digest newsletter
- Write SEO optimized blog posts (1 - 3 per month), often as an extension of email marketing content
- Make small updates to Shopify ecomm on a limited, as-needed basis. No web development experience is required
Our take
Smallhold is at the forefront of the rapidly changing food industry. From a demand perspective, consumers are demanding organic, healthy and sustainable options. On the supply side, agriculture practices are finally being modernised by technologies like vertical farming.
In response, Smallhold builds scalable, resilient farming infrastructure. That means modular, high-output technology-enabled Minifarms that grow mushrooms in homes, grocery stores and restaurants.
The company is now focused on rapidly expanding its infrastructure, building farms in new markets and bringing specialty mushrooms to more people. That also means further development of Smallhold’s technology and supply chains.
Smallhold’s product is receiving rave reviews from their users, including restaurant kitchens, such as Maison Yaki. To reach massive scale Smallhold will need to convert these enthusiasts into an appetite for its new products at the forefront of the circular economy.
Steph
Company Specialist at Welcome to the Jungle
Insights
63% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2021
$25m
SERIES A
Mar 2020
$3.7m
SEED
Total funding: $28.7m
Company benefits
- In-office expectation once or twice a week
- Healthcare benefits
- Equity participation
- 401(k) plan
- Mushrooms always!
Company HQ
Fort Greene, NY
Leadership
Adam DeMartino
(CIO)Previously a marketing specialist, they have held roles at OMS Consulting, Datorama (Acquired by Salesforce) and Ghostery (acquired by Cliqz). Also founded their own content website, FutureClaw from 2007 to 2009.
Andrew Carter
(CEO)Farming Tech specialist, they worked as a Senior Consultant for hydroponic systems company, Agritecture Consulting. Also worked as Hydroponic Specialist at Re-Nuble and as Head Grower for BrightFarms.
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