Social Content Manager, Flo Health
£48-55k
3+ days a week in office
Period tracker app
Job no longer available
Period tracker app
501-1000 employees
Job no longer available
£48-55k
3+ days a week in office
501-1000 employees
Company mission
To improve the health and wellbeing of every girl and woman worldwide.
Role
Who you are
- 3–5+ years of experience shaping organic social strategies and producing content, with a portfolio showing proven growth on TikTok and other short-form platforms
- Strong editorial skills — commissioning, curating, and editing content from journalists, experts, and creators, ensuring accuracy, empathy, and credibility
- Deep understanding of how health and lifestyle content performs across platforms; skilled at making sensitive topics (likeTTC) accessible, witty, and culturally relevant — without losing authority
- Expertise in platform SEO, algorithm-driven feeds (e.g. FYP), and search-optimised content
- Ability to brief and manage creators and contractors with a clear, outcome-focused vision
- Strong analytics skills, able to translate performance data into actionable insights and evergreen formats
- Excellent writing and creative direction skills for short-form, social-native storytelling
- Proactive, independent problem-solver who thrives in a fast-paced, test-and-learn environment
- A genuine passion for women’s health — a huge advantage
- Strong skills in analysing content performance and iterating based on data and insights
- Excellent writing and creative direction skills, especially for short-form, social-native content
- A proactive, independent problem-solver who thrives in a fast-paced, test-and-learn environment
- Passionate about women’s health and creating content that delivers meaningful impact at scale
- Comfortable in design tools like Figma or Canva to mock up creative concepts or adapt assets is a bonus
What the job involves
- We’re looking for a sharp, witty, and culturally fluent Social Content Manager to lead organic content strategy and execution for Flo’s product across our social platforms, predominantly TikTok
- Your role will be to make Flo the most trusted and relatable voice in the female health space — blending education, empathy, and cultural relevance with creative storytelling that resonates deeply
- You’ll own our content engine, work with a network of contributors and creators and make Flo the most trusted and relatable voice in this space, blending thought leadership, empathy, and credibility
- Build and execute Flo’s social strategy for period tracking and TTC, creating content that sparks recognition, builds trust, and positions Flo as the go-to destination for women in this life stage
- Develop a search-optimised, evergreen-first approach to dominate conversations on FYPs and platform search
- Curate and commission diverse voices (journalists, experts, creators) to ensure authenticity, accuracy, and empathy
- Shape conversations with thought leadership, turning cultural moments and medical insights into accessible, witty, and relatable storytelling
- Analyse performance and apply insights to scale sustainable formats beyond short-term trends
- Guide contracted contributors with clear creative direction, ensuring high-quality and impactful output
- Stay ahead of cultural and social conversations in women’s health, ensuring Flo leads with credibility
- Work closely with cross-functional teams — such as legal, and medical — to ensure content is accurate, on-brand
Salary benchmarks
Our take
Flo is an AI-powered period tracking app that allows users to access health insights relating to their cycle by inputting experienced symptoms and cycle dates. AI is leveraged to improve the personalised predictions of upcoming symptoms or periods, allowing the platform to help predict irregular periods or highlight fertile periods in your cycle. They state that the app can also flag when symptoms might need medical attention.
What sets Flo apart from its competitors (Clue, Ovia, Glow) is its ability to change from a period tracker to a fertility tracker, and it can even offer valuable insights postpartum. The app is the number 1 period tracker in the UK and US and the most downloaded female health app worldwide, with over 77 million monthly users. And in the wake of the Supreme Court's 2022 decision to overturn Roe v. Wade, Flo has responded to its users' concerns by implementing an anonymous mode to prevent personal details from being linked to fertility data.
Historically, it has proved difficult for companies to get funding for products aimed at women. However, Flo has largely overcome this and secured significant investment through its funding rounds. This will allow the company to focus on implementing proactive care solutions in the app, amongst other developments, to evolve the service offered.
Steph
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2024
$200m
SERIES C
Sep 2021
$50m
SERIES B
Total funding: $276.4m
Company benefits
- Participation in Flo’s success: We firmly believe every employee contributes to the company’s growth and its future success. All employees are eligible to participate in Flo’s Employee Share Ownership Plan (ESOP) and be awarded equity to participate in the long-term value creation of the business
- Family benefits: We know having a baby can be a big transition for the family, so we're proud to offer 1 month fully paid paternity leave to be there and bond with your baby and 6 months of fully paid maternity leave, with a $5000 bonus on your return to work to help you settle into this new chapter of your life. (Depending on your country there may be additional options for parental time off and shared parental leave beyond the early days)
- Resources you need to thrive: At Flo you will have access to internal and external learning resources and tools to challenge your knowledge and push yourself further every day. We support career progression from within through personal development plans and dedicated Learning & Development budget to help you thrive
- Holiday and sick leave: It’s important to take time off to recharge and spend time with family and friends. We offer 25 days (28 for vice presidents and above) paid holiday in addition to the local public holidays and 30 days fully paid sick leave per year
- Flexible workplace: We want to provide a setup that gives our employees the flexibility they need, while also getting important face to face time with the team. With this in mind, we encourage teams to spend 2 days/week in the office. Our popular Workation policy also allows you to work from anywhere for up to 2 months a year
Company HQ
St Katharine's & Wapping, London, UK
Leadership
Dmitry Gurski
(Co-Founder & CEO)Prior to co-founding Flo Health in 2015, Dmitry co-founded Edu4feature. They also founded IDEAnomix Digital and served as the Chief of Department at Piter Publishing House.
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