Marketing Campaign Manager, 1upHealth
+ Equity
More information about location
Modern data platform for healthcare
Job no longer available
Modern data platform for healthcare
101-200 employees
Job no longer available
+ Equity
More information about location
101-200 employees
Company mission
To redefine interoperability and solve healthcare's toughest data challenges.
Role
Who you are
- 3+ years of hands-on experience planning and executing integrated marketing campaigns ideally in a health tech and/or B2B SaaS environment
- Experience across a range of channels, including some combo of social, landing page, digital advertising, webinars, email nurture, events, etc
- Self-starter with a bias towards action who can plan (think) and execute (do) in a fast-paced environment
- Strong understanding of the buyer's journey and the ability to create targeted messaging for different stages
- Excellent command of written and spoken English and ability to write creative long- and short-form content
- Super organized with sharp project management skills to keep multiple campaigns with competing priorities and tight deadlines on track and collaborators aligned
- Analytical mindset with expertise in understanding and interpreting data, and ability to make recommendations and informed decisions from that data
- Team player, who uses their excellent communication and collaboration skills to build strong relationships and amplify the impact of our campaigns
- Highly coachable with a strong desire to learn and grow
- Hands-on experience with marketing automation platforms (Pardot preferred), CRM tools (e.g., Salesforce), and analytics tools (Google Analytics, etc.)
- Willingness to travel as needed for events (3-5 events per year)
- Candidates based in the Northeast are preferred, and all candidates must be able to work East Coast Time (ET) hours
What the job involves
- 1upHealth is at a pivotal moment in our business trajectory, and we’re looking for a Marketing Campaign Manager to play a critical role in helping us scale
- In this role, you’ll lead the design, execution, and optimization of end-to-end, multi-channel integrated marketing campaigns encompassing email, paid advertising, content, webinars, events, and other channels to drive engagement, pipeline, customer retention, and revenue growth
- This role reports directly to the Senior Director, Integrated Marketing
- Plan, execute, and optimize full funnel, multi-channel integrated marketing campaigns to drive business goals such as brand awareness, contact engagement, lead generation, pipeline, retention, and revenue
- Identify the optimum marketing mix and execute across a broad range of channels, which could include email, landing pages, digital ads, social media, tradeshows, webinars, and more
- Build a strong understanding of our target audiences, their pain points and the customer journey, and collaborate with Product Marketing to create campaign messaging that engages the buying group at target accounts
- Work closely with cross-functional teams to develop marketing assets that support campaigns, including blog posts, landing pages, emails, social posts, and case studies
- Project manage campaigns end to end, including identifying roles and dependencies, assigning deliverables, and managing timelines
- Partner effectively with Sales team members to ensure alignment and enable successful follow up
- Continuously monitor and analyze campaign performance with a focus on optimization to maximize impact and results, and proactively recommend new tests and tactics
- Manage campaign budget
Our take
Fast Healthcare Interoperability Resources (FHIR) is a global healthcare interoperability standard currently being adopted by major organizations across the US (including the US government) to facilitate the electronic exchange of healthcare information. 1upHealth is a health-tech company helping new organizations adopt the standard by converting data to FHIR and facilitating data sharing and analytics.
The federal government is pushing the healthcare industry to adopt FHIR-based APIs, which will be to 1upHealth’s benefit. The market appears to still be relatively unpopulated in the US, and as 1upHealth facilitates the entry of others into it, it may carve out a real and lucrative niche. Regulations that push for adoption are already coming into play - since 2021, for example, providers are obliged to make specific data available through FHIR APIs.
This market seems yet to mature in the US, and the 2017-founded 1upHealth could stand to make real progress alongside it as it does. Most recently, the company was ranked the 43rd Fastest-Growing Company in North America on the 2024 Deloitte Technology Fast 500, a significant achievement marking the company one to watch in the developing space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
35% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2023
$40m
SERIES C
Apr 2021
$25m
SERIES B
Total funding: $76.1m
Company benefits
- Remote first culture: work from anywhere in the US, our Boston headquarters, or a combination of both
- Flexible PTO: Take what you need PTO policy with no accruals
- Medical, dental & vision: 100% of employee premiums paid by 1upHealth
- Paid leave: 16 weeks of fully paid leave plus a 4 week phased return to work schedule for birthday parents, and 6 weeks of fully paid parental leave for non-birthing parents
- Wellness benefit: Get reimbursed for up to $1,400 annually for expenses that contribute to your total wellbeing
- Anniversary bonus: At your 2 year anniversary receive $2,000, at your 5 years anniversary $5,000 towards a vacation of your choice
- Home office stipend: $400 to elevate your home office
Company HQ
Fenway–Kenmore, Boston, MA
Leadership
Andrew Boyd
(CEO)Joined 1upHealth in 2024 as CEO. Prior to that, they were the EVP and General Manager of Personify Health, the EVp of Strategy and Corporate Development at Virgin Pulse, and the Chief Strategy and Marketing Officer at Dimensional Insight.
Nolan Kelly
(CRO)Initially joined 1upHealth in 2020 as VP of Sales before becoming CRO in 2022. Prior to this, they were a Senior Director of Health Systems and Advisory Board Member at PatientPing, Vp of Business Development at Linkwell health, and Director of Diversified business Development at Blue Cross Blue Shield of Massachusetts.
Mark Wolf
(CFO)They joined 1upHealth in 2020 as CFO. Alongside this they are the CFO Advisor at Snorkel AI and Percepto, as well as the CFO at IdeaScale. Previously, they were the CFO Advisor at Courier, Ironclad, and Mux.
Donald Rucker
(CSO)They joined 1upHalth in 2021 as CSO. They have also served as an Adjunct Professor of Emergency Medicine at Ohio State University since 2013. Previously, they were the National Coordinator at the Office of the National Coordinator for Health information Technology. They were also CMO at Premise Health and Vice President and CMO at Siemens Healthcare USA.
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