Director of Product Marketing, Relay
$198-242k
Offers equity
Online business banking and money management
Job no longer available
Online business banking and money management
201-500 employees
Job no longer available
$198-242k
Offers equity
201-500 employees
Company mission
To help small businesses have greater financial clarity to build health, lasting businesses.
Role
Who you are
- You have 10+ years of experience in working product marketing—ideally in a startup environment
- You have at least 5 years of management experience where you were responsible for a Product Marketing team’s performance
- You have successfully launched and driven adoption for a new product or feature, and you can speak to tangible business and customer outcomes of your work
- You’re a storyteller. You know how to craft and tell a story that resonates with and influences cross-functional stakeholders and customers
- You love talking to and deeply understanding your customers, and you can extrapolate both functional, compelling messaging and product ideas from your customer conversations and research
- You’ve been—and relish in being—a trusted resource for questions related to your customers, product, upcoming releases and how to effectively market and sell your product
- You’ve built strong partnerships with cross-functional stakeholders and see stakeholder management as a key PMM responsibility
- You have superior project management skills. You can lead and influence multiple cross-functional partners to work with urgency and to meet objectives and deadlines
- You can determine KPIs work independently with the data team to generate high-quality reports to track progress against goals
- You’re seasoned in product lifecycle management, from pre-launch to post-launch, and aligning marketing efforts at each stage
Desirable
- Previous experience working in fintech
- Previous experience working with small business customers
What the job involves
- Relay is looking for a highly creative, empathetic and analytical Director of Product Marketing to join and lead our growing Product Marketing team
- You will be responsible for driving Relay’s Product Marketing strategy, championing the voice of our customers, and building a strong product marketing organization
- Relay’s Product Marketing team is hyper-focused on ensuring our small business customers derive as much value from our platform as possible
- Working closely with key stakeholders across Relay, the Product Marketing Team drives positioning and messaging, product launches, pricing and packaging, market research, competitive intelligence and other initiatives that accelerate our mission of helping entrepreneurs build healthy, cash-flow-positive businesses
- Lead the go-to-market strategies for new features and product launches. You’ll manage a team of product marketers responsible for key product lines and features, like core banking and expense management
- Hire, train, and develop a high-performing Product Marketing team; support team members’ growth and professional development
- Build a deep understanding of Relay’s customers and bring the voice of the customer into all product marketing initiatives
- Build strong relationships with key cross functional stakeholders in product, sales, demand generation, enablement, customer success, and other key teams
- Champion product marketing (and our customers!) to the rest of the company and drive alignment for product and feature launches
- Inform and help develop the product roadmap by bringing core insights on customer pain points and jobs to be done
- Leverage customer knowledge to craft positioning and messaging that meaningfully resonates with our market and users. You’ll own “the voice of the customer” and take key inputs from your team to develop this
- Own Relay’s messaging and positioning, and make messaging improvements and updates where necessary
- Influence product direction by building and socializing deep insights into our market. Conduct comprehensive customer, market and competitive analysis that leverages both qualitative and quantitative data
- Own quarterly/annual planning, metrics and KPI reporting for product marketing
- Lead with influence, and be a player-coach to your team
Application process
- Stage 1: A 30-minute Google Meets video call with a member of the People Team
- Stage 2: A 60-minute Google Meets video call with the VP of Marketing
- Stage 3: A 45-min Google Meets video call with a member of Relay’s Leadership team
- Stage 4: A take-home case study followed by a 1-hour presentation of your solution to our Marketing team
Our take
Traditional banking options can feel outdated and tedious, especially if this includes in-person visits and waiting in line. This has led to the rise of online banking - but lots of smaller companies have to navigate multiple complicated applications in order to manage this business banking.
This is what Relay aims to fix. It's no-fee, online banking and money management platform looks to tackle financial complexity for SMBs. The company's goal is to fully automate the finance function using banking that deeply integrates into back-office systems. And its software is designed to affordably increase financial clarity and security, reducing the time spent on administrative tasks.
Relay is focused on its long-term goals and plans to scale up distribution and grow in sales, marketing, customer support, operations, engineering and product. The company currently serves thousands of SMBs across the US with the goal to get 100,000 small businesses over the next few years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
58% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2024
$32.2m
SERIES B
May 2021
$15m
SERIES A
Total funding: $51.7m
Company benefits
- Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary. Since 2023, 66%+ of employees have received salary increases, with multiple new team members joining just last year.
- Social connection: We believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
- Personal and professional growth: Through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. Even with more than half of our team joining in the last 12 months, almost 20% have received promotions in the last year alone.
- Parental leave with top-up: We offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive
- Comprehensive health benefits: Enjoy full health benefits from day one: no probation period required. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
- Hybrid work environment: We value meaningful collaboration and connection at our Toronto office three days per week, with lunch, snacks, and beverages on us.
- Top-tier equipment: As a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
- Flexible vacation and time off: Every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays.
- Dog-friendly space: Can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
- Award-winning workplace: As a winner of CB Insights' Fintech 100, Deloitte Canada's Technology Fast 50, Forbes Fintech 50, and the CIX Top 10 Growth Award, Relay is a recognized innovative and high-growth company.
Company HQ
St. Lawrence, Toronto, ON
Leadership
Yoseph West
(Co-Founder & CEO)Yoseph has a range of experience including serving as the CEO at Vuru, Director of Product Engagement at Wave, and Head of Marketing at Hubdoc.
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