Growth Marketing Manager, Intent HQ
12 Month FTC
Customer intelligence platform
Be an early applicant
Customer intelligence platform
101-200 employees
Be an early applicant
101-200 employees
Company mission
Redefining the landscape of AI and customer data analytics, firmly placing customer privacy at the heart of scalable, personalised marketing strategies and data monetisation.
Role
Who you are
- You are a commercially minded growth marketer with strong executional instincts. You are comfortable owning delivery end-to-end and thrive in environments where priorities move quickly and impact matters
- You balance creativity with rigour, are confident working with data and systems, and take pride in shipping work that performs, not just looks good
- 3+ years’ proven experience in a B2B Enterprise Software or SaaS technology environment
- A strong track record of hands-on campaign execution and demand generation
- Deep familiarity with HubSpot, paid media platforms, lead generation technology, measurement, and automation tools
- A positive, practical, and proactive attitude toward AI adoption and implementation
- Strong analytical skills, with the ability to connect marketing activity to business outcomes
- Excellent communication skills and the ability to collaborate effectively across functions
- A creative mindset paired with the discipline to execute, measure, and optimise
- Comfort operating in a fast-paced, high-growth environment
- Demonstrable experience marketing to Telcos, ecommerce, or financial services organisations is an advantage; equally, experience marketing into developing markets such as Africa and LATAM is an advantage
What the job involves
- As Growth Marketing Manager, you will play a pivotal role in delivering measurable marketing impact for Intent HQ
- You are accountable for the execution and optimisation of multi-channel campaigns, martech operations, and demand generation activity
- This is a hands-on role that blends tactical delivery with strategic judgement, ensuring our brand, product, and sales narratives are executed effectively across digital-first channels
- You’ll thrive in a fast-moving environment, balancing creativity with data-driven rigour
- Acting as the connector between strategy, martech, creative, and execution, you’ll help translate growth objectives into repeatable, scalable marketing outcomes
- Plan, execute, and optimise multi-channel campaigns (e.g. paid media, email, ABM, events) to drive pipeline growth
- Own day-to-day campaign management across Google Ads, LinkedIn, and other relevant digital platforms
- Align campaign activity with sales and marketing objectives to generate qualified leads and accelerate opportunities
- Manage and optimise the martech stack, including HubSpot, Zapier, and associated automation workflows
- Ensure lead capture, routing, and lifecycle processes are efficient, automated, and aligned with sales teams
- Maintain dashboards and reporting that provide clear visibility into campaign ROI and pipeline contribution
- Apply AI proactively wherever it improves the performance, speed, or productivity of campaigns, data, or martech
- Ensure campaigns and messaging reflect the Intent HQ brand, positioning, and commercial priorities
- Collaborate with the Head of Marketing and Content & Events Manager to shape and deliver the annual marketing plan
- Work closely with Sales, Product, and Customer teams to deliver aligned, commercially focused campaigns
- Analyse campaign and channel performance, presenting insights that clearly link marketing activity to pipeline and revenue impact
- Stay current on digital marketing trends, martech developments, and AI innovation to keep Intent HQ ahead of the curve
- What the role is not:
- A purely strategic or advisory marketing role with no hands-on delivery
- A brand-only or content-only position detached from pipeline and revenue outcomes
- A role where agencies do the work and you manage from a distance
- A slow-moving environment with long approval cycles and unclear ownership
- This role is about execution, accountability, and measurable growth impact
Salary benchmarks
Our take
Big businesses collect billions of customer data points including purchases, locations, page views, and phone calls - but most of this data isn't very useful on its own. On top of this, most businesses don’t have the ability to easily combine such diverse data, let alone make sense of it in real-time.
Intent HQ aims to solve this problem with it's privacy-first Customer Intelligence Platform created for Service Providers to manage their user data. Enabling 1-to-1 personalisation at scale, it empowers deep understanding of customers from data, making that data actionable and valuable.
Intent HQ's unique selling point is that it uses cutting-edge AI to fuel this understanding of customers. In fact, it has the ability to rank and quantify someone’s interests with such granularity that it knows, for example, that a person prefers a brand over another brand by a factor of 0.3.
According to Jonathan Lakin, Intent HQ's CEO, the end result of this interest-driven insight is marketing that is more relevant, personal and effective. A merger with Anagog, an edge AI customer engagement platform, will enable Intent HQ to leverage the powers of generative AI to provide even more relevant and personalised interactions.
Steph
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Dec 2025
$17.6m
LATE VC
Apr 2015
$4.8m
EARLY VC
Total funding: $28.8m
Company benefits
- Flexible Working
- Hybrid Working Policy
- Personal Development Opportunities
- Mental Health Counselling
- Family Friendly Benefits
- Company Events
- Company Socials
- Life Insurance
- Short and Long Term Disability Allowance
- 26 days + Public Holidays
- Pension Scheme
- Income Protection
- Complimentary Breakfast (when in office)
- Cycle to Work Scheme
Company HQ
Holborn, London, UK
Leadership
Jonathan Lakin
(CEO)Prior to Intent HQ, Jonathan was a Managing Director of EMEA at WHitelight Systems and a GM at Blacksun,
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