Senior CRM Marketing Manager, Octopus Money
Customer Retention & Growth
£75-85k
3+ days a week in office (Holborn, London)
The future you want starts with a plan
Posted today
The future you want starts with a plan
101-200 employees
Posted today
£75-85k
3+ days a week in office (Holborn, London)
101-200 employees
Company mission
To help millions of people take the first steps towards making their life dreams a reality.
Role
Who you are
- 8+ years of experience in CRM, lifecycle marketing or customer growth – with a strong bias for performance, testing and revenue impact
- Experience in commercially driven B2C businesses
- A track record of delivering measurable improvements in retention, conversion and customer lifetime value
- Deep understanding of CRM tools (we use Customer.io), segmentation, customer data and personalisation best practices
- Knowledge of AI and emerging technologies shaping the future of CRM, with the mindset to leverage these innovations for growth and optimisation
- Comfortable owning the numbers – you know what good looks like, can brief a data team clearly, and aren’t afraid to challenge the insight if it doesn’t stack up
- Commercial mindset – focused on results, comfortable with KPIs, and confident building business case
What the job involves
- We’re looking for a highly commercial Senior Marketing Manager to help us lead how we retain and activate our fast-growing customer base. You’ll report to the Head of Marketing and own our CRM and lifecycle strategy, with a focus on revenue impact.
- You’ll oversee the strategy, design and delivery of campaigns for customers who’ve already taken their first step with us – helping them stay engaged, get more value and explore everything Octopus has to offer, from execution-only investing to full financial planning and mortgage advice
- You’ll bring a strong mix of strategic thinking, commercial obsession and a deep understanding of what makes customers tick. You should also feel confident rolling up your sleeves because everyone in our team, regardless of level and experience, is a doer
- Own the end-to-end customer retention and CRM strategy – and be accountable for the revenue it drives
- Build a lifecycle marketing performance engine from scratch
- Set the vision for leveraging data to deliver a personalised customer experience, working closely with the Data team to deliver
- Identify untapped opportunities across our customer and product segments and move fast to unlock them
- Manage and develop a high-performing CRM team – including campaign managers and CRM ops managers
- Set clear goals and measurement plans for every initiative, analysing performance and identifying opportunities to improve
- Drive innovation by scouting, evaluating and adopting emerging CRM trends, technologies and tools to ensure our lifecycle programs stay cutting-edge and deliver maximum impact
- Regularly report on the customer database health to the leadership team
Salary benchmarks
Our take
Octopus Money believes that offering financial coaching to employees is the most effective way to improve their financial well-being. The company is a financial coaching start-up that aims to make useful financial advice affordable for everybody. According to the company, the employees who use its service save, on average, around £9700 per year.
The company differentiates itself through its business model - the service is free, and the company adopts upselling techniques. Octopus Money can easily be implemented by employers within their organisations, giving each employee their own expert financial coach for free. According to the company, most employees will then choose to upgrade their plans and become paying customers.
The business was formerly called Hatch and has been acquired by the Octopus Group. It now offers wealth management services to complement its financial coaching products, covering more bases to draw in a wider customer reach. Octopus Money already counts SecretEscapes, Epson, and Octopus Energy among its growing client base.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Enhanced maternity, paternity, adoption or shared parental leave, if you’ve been with us for at least 15 months: 6 months fully paid leave for primary carers, 2 months fully paid leave for secondary carers
- Flexible working - the option to work from home 2 days each week
- 18 day “work from anywhere” allowance every year (you can choose to work from home or anywhere, including other countries)
- Opportunities for ambitious new joiners to demonstrate their skills and take on bigger roles
- Company pension, PMI and other benefits to make sure you're healthy and happy, now and in the future!
- Private health insurance through Vitality
- 1-to-1 mental health coaching through Fifty50
- Employee Assistance Programme offering a 24/7 confidential advice line for you and your immediate family members
- Opportunities for pay rises every year to reflect growing responsibilities
- You may receive a bonus at the end of each financial year, based on the performance of the company
- Access to the Octopus Group Share Incentive Plan
Company values
- Make Every Conversation Matter
- Move with Urgency and Focus
- Own It
Company HQ
Holborn, London, UK
Articles
Leadership
Ruth Handcock
(CEO)Founding member of Tandem Bank, former CEO of Octopus Investment and chairperson for Octopus Legacy, Seccl, amicable.
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