Marketing Manager, Motive
CA$88-132k
3 days a week in office
Fleet management platform for trucks
Be an early applicant
Fleet management platform for trucks
1001+ employees
Be an early applicant
CA$88-132k
3 days a week in office
1001+ employees
Company mission
To connect the world’s trucks.
Role
Who you are
- This is a hands-on role for a marketer who thrives in a fast-paced environment, knows how to deliver measurable pipeline impact, and can balance strategic thinking with strong execution
- 4+ years of B2B field, regional, or demand generation marketing experience, ideally in SaaS or enterprise technology
- Proven track record of building and executing programs that drive measurable pipeline and revenue impact across Mid-Market and Enterprise segments
- Strong understanding of sales cycles, GTM motions, regional dynamics across Canada, and how to partner effectively with Sales leadership
- Experience with Salesforce, Marketo, 6sense, Tableau, Asana, and other modern marketing and AI-powered tools
- Excellent communicator and collaborator with the ability to work cross-functionally across Sales, Product Marketing, Demand Gen, Events, and Partner Marketing
- Analytical mindset with the ability to interpret data, report on performance, and optimize programs based on insights
- Highly proactive, resourceful, and comfortable operating in a fast-paced, high-growth environment
- Fluency in French is a plus, particularly for supporting customers and prospects in Quebec
- Ability to travel within Canada (up to 30%) and occasionally to the US
- Location: Toronto with an in-office expectation of 3 days per week
- Interest in growing your career in a high-impact role with broad cross-functional exposure and ownership
What the job involves
- Motive is looking for a Marketing Manager for Canada to lead high-impact regional marketing programs that drive awareness, pipeline, and revenue across the Mid-Market and Enterprise segments
- In this role, you will own the strategy and execution of localized programs that fuel demand, elevate Motive’s presence across Canada, and strengthen sales alignment
- You’ll partner closely with Sales leadership, Product Marketing, Demand Gen, Field Marketing, and our global marketing teams to bring high-quality campaigns and in-person experiences to life
- Own the development and execution of Canada-specific marketing programs aligned to regional revenue and pipeline goals
- Build strategic plans across Mid-Market and Enterprise segments that address regional opportunities, competitive pressures, and customer needs
- Translate global campaign frameworks into localized, Canada-ready programs that resonate in-market
- Plan and run a mix of field events, executive experiences, trade shows, partner activations, and digital programs that drive qualified pipeline
- Deliver multi-channel campaigns across email, digital, social, and sales-aligned motions
- Act as the primary marketing partner for regional Sales teams, ensuring tight collaboration, clear communication, and strong follow-through
- Lead local content creation, including social posts, event promotion, landing pages, and customer-facing assets
- Support customer marketing initiatives that generate proof points, case studies, and advocacy
- Collaborate with external PR partners to amplify Motive’s presence across Canada and reinforce our leadership in fleet safety, compliance, and operations
- Build targeted, segment-specific campaigns to generate high-intent leads and increase sales productivity
- Ensure programs consistently align with sales priorities, market dynamics, and Canada’s pipeline needs
- Partner with Sales on pre- and post-event plays, SDR follow-up, and performance tracking
- Track program performance using KPIs across leads, SQOs, pipeline, ACV, and influenced metrics
- Provide insights and clear readouts during weekly, monthly, and quarterly business reviews
- Continuously optimize programs based on data, feedback, and regional market signals
- Oversee regional marketing budgets to ensure efficient, impact-driven spending
- Manage external vendors for events, creative, and production
- Collaborate with key partners to develop joint programs that expand reach and pipeline creation
Our take
Trucking is a huge but fragmented industry that was largely ignored by Silicon Valley until companies such as Motive (formerly KeepTruckin) came along. The integrated fleet management platform acts as air traffic control for trucks, bringing drivers online and into the 21st century.
The company offers both hardware and software solutions to freight companies, allowing them to manage their fleet and keep their drivers safe. One of these solutions is an AI-powered dashcam that detects unsafe driving behavior in real time and instantly alerts the driver.
The platform, which is used by over 120,000 companies, from small businesses to Fortune 500 enterprises, received $150 million in VC in 2025, which is being used to accelerate its investment in AI and grow its enterprise capabilities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2022
$150m
SERIES F
Jun 2021
$190m
SERIES E
Total funding: $567.3m
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Obaid Khan
(Co-Founder & Board Member)Studied Political Science and Government at University of California before founding KeepTruckin in 2013.
Shoaib Makani
(Co-Founder & CEO)Studied Government & Economics at LSE. Analytics Intern at Yahoo. Worked for a year at Google as APMM. Went on to work in Business Development at AdMob.
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