Copywriter, Headway
$108-135k
Salary dependant on location. Equity offered.
Therapist-by-insurance marketplace
Open for applications
Therapist-by-insurance marketplace
1001+ employees
Open for applications
$108-135k
Salary dependant on location. Equity offered.
1001+ employees
Company mission
To build a new mental healthcare system, rewired for access and affordability.
Role
Who you are
- Have 3-4 years of copywriting experience
- You care deeply about the experiences and connections created through communications
- You have exceptional written and verbal communication skills
- You have a solid understanding of email communication best practices
- You’re customer-obsessed and passionate about building relationships
What the job involves
- As Headway’s copywriter, you will play a crucial role in developing compelling and personal copy that engages our target audiences — mental health clinicians and patients — and drives results
- You will collaborate with virtually each department to create resonant, empathetic, and clear communication that delivers on key messages and sentiment in alignment with our brand voice and company objectives
- This role requires a strong understanding of effective email marketing strategies, excellent writing skills, and the ability to deeply understand and adapt to different audiences and goals
- You will:
- Develop engaging and empathetic copy that aligns with our brand voice, objectives, and target audience
- Collaborate cross-functionally to align on the right content for each objective
- Write clear, concise, and compelling subject lines and preview texts to improve open rates and encourage the audience to take action
- Collaborate with Email Marketing Specialist to ensure the email copy and design work harmoniously to create a cohesive and visually appealing email experience
- Collaborate with Email Marketing Specialist to conduct A/B testing on subject lines, content, and calls to action to continuously improve performance and conversion rates
Our take
1 in 4 US citizens are currently living with treatable mental health conditions, however, a vast majority of people are unable to access the care they need, the primary reason being cost. Headway connects clients with therapists who accept insurance as payment and provides independent practitioners with the tools and resources needed to serve their patients and manage administrative workloads.
Headway’s concept is timely, with national mental health under particular strain following events from the past few years. The company facilitates over 300,000 appointments per month and has attracted backing from the likes of Accel and Google Ventures.
Covering 16 states and the District of Columbia, the company intends to broaden its presence across the US using its 2023 Series C funding of $125 million. This is a crucial avenue for further growth, as medical care deserts across the US mean the potential market is vast.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
64% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2024
$100m
LATE VC
Oct 2023
$125m
SERIES C
Total funding: $327m
Company benefits
- Work from home opportunities
Company values
- Think future first
- Act like a Headway owner
- The first time is always handmade
- Be relationship-obsessed
- Invest in yourself to invest in our mission
Company HQ
Tribeca, New York, NY
Articles
Leadership
Andrew Adams
(CEO)Worked as a Product Analyst at Spring, and was a Software Development Engineer Intern at Amazon.
Salary benchmarks
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