Senior Marketing Operations Manager, Ataccama
AI-driven data platform for enterprises
Job no longer available
AI-driven data platform for enterprises
201-500 employees
Job no longer available
201-500 employees
Company mission
To enable business and data teams to innovate with unprecedented speed while automatically maintaining the security and governance of their data.
Role
Who you are
- 7+ years of experience in a Marketing Operations role and leading a small team for at least 2 years
- Proven track record of successfully implementing and guiding marketing operations strategy and reporting
- Ability to track and evaluate measures of marketing and go-to-market success analytically via SFDC
- Admin experience within Hubspot, Salesforce, Ringlead or similar, Outreach or similar, and CMS systems
- Proficiency in Excel, and prior exposure to Tableau or SQL
- Large-scale organizational and project management skills and attention to detail; ability to manage multiple priorities and tasks simultaneously cross-functionally
- Must be metrics and data-driven in decision-making and able to present information engagingly and convincingly to internal and external stakeholders
- Well-versed in demand generation activities and can contribute ideas, best practices, and recommendations
What the job involves
- We are looking for an energetic Senior Marketing Operations Manager to help us support the global Marketing team with operations, martech stack ownership, and reporting
- Serve as a trusted and strategic advisor to Marketing and the RevOps team
- Manage and develop the marketing tech stack and related systems, including administrative management of Hubspot, Salesforce, Ringlead, 6Sense, ZoomInfo, and Google Analytics, and manage associated 3rd party vendors
- Own the top-of-funnel stage definitions, hands-offs, and SLAs
- Provide regular reporting and analysis on time in stage, conversion between stages, and set the quarterly strategy and targets for stage KPIs (e.g. MQLs, SQLs, SQOs) by marketing channel
- Support the demand generation team through reporting, dashboard creation reflecting conversion rates, attribution models, and funnel optimizations to exceed targets
- Work cross-functionally with Marketing, Sales, BDRs, Sales Operations, Finance, Legal, Product, Engineering, and IT teams to unlock new opportunities for efficiency and productivity at scale
- Build strong relationships with GTM teams and GTM management to ensure a consistent process and criteria for pipeline and opportunity handoffs between marketing, BDR, and Account Executives
- Establish and train go-to-market teams on scalable marketing processes, including lead follow-up procedures, best practices for campaign creation in Salesforce, and how to report on form fills, with appropriate documentation
- Collaborate with sales operations and business intelligence teams to drive lead/pipeline reporting and goal-setting for the executive team
- Develop reporting standards for all marketing-created activities and outcomes and use this data on campaign effectiveness and ROI to identify pipeline growth opportunities and make recommendations for improvement
- Drive key marketing projects such as building a robust reporting & analytics system of work, automating the attribution process, and scaling the business development team process
Our take
Business data is invaluable in the process of optimizing the operations of a large enterprise, but managing the data can be a convoluted process. Data managers must source, organize, and take actionable insights from CRM data, financial information, and analytics, all whilst ensuring that the data is appropriately classified to maintain compliance.
Ataccama provides an all-in-one data management platform for enterprises, leveraging AI to automate the processes of data classification, QA, accessibility, and compliance. The platform is designed to work modularly to suit different data stacks and is suitable for cloud, on-prem, and hybrid hardware stacks.
Whilst the company certainly faces competition from other enterprise data management platforms, Ataccama has taken a unique angle by ensuring that its cutting-edge solutions are adaptable for any data and hardware stack. Through this hybrid approach, the company aims to bring the benefits of AI-driven data management and compliance, without the client having to adjust their operations. The company has considerable growth potential as it further invests in product optimization and expanding integrations.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Jun 2022
$150m
GROWTH EQUITY VC
Jan 2010
$2m
SEED
Total funding: $152m
Company benefits
- 5 sick days, 2 personal days for each calendar year in addition to your vacation days.
- Flexible working hours & hybrid work setup
- Employee Stock Options Program
- "Bring Your Friend" referral program reward when a new teammate you recommend finishes their probation period
- Annual package for mental health support
- Corporate discounts on travel, fitness, attractions, and shopping
- Health, vision, and dental benefits
- Conference tickets to the best industry events of the year
- Online courses & company access to Udemy to hone your skills
- Company laptop (Dell, MacBook)
- Monitor, mouse, headphones for your home office
- Company mobile phone
- Receive gifts including the latest Ataccama merchandise, T-shirts, limited edition hoodies, and more surprises!
- Join events like our themed New Year’s parties and summer all-staffs. Though mostly online for now, we’re excited to meet in person when it’s safe!
- Fuel up! Our kitchens are stocked with fresh fruit and juice, teas, and the best coffee in town
Company HQ
Yonge-Bay Corridor, Toronto, ON
Leadership
Michal Klaus
(Strategic Board Advisor & Co-Founder)Experience as Managing Director of Integia. Was also Director of Master Data Management Competency Center of Adastra.
Jan Cervinka
(Co-Founder)Experience as CEO of Speedware Czech from 1994 to 1999. CEO of Adastra Group.
Jan Mrazek
(Co-Founder)Experience as Senior Manager of Business Intelligence Solutions for BMO Financial Group. Co-founder and President of Adastra Group.
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