Customer Marketing Manager, Cyera
+ Equity package. Salary dependent on location
Cloud-native data security platform
Job no longer available
Cloud-native data security platform
101-200 employees
Job no longer available
+ Equity package. Salary dependent on location
101-200 employees
Company mission
To empower security teams to enable innovation, securely.
Role
Who you are
- Experience: 5+ years of experience in customer marketing, demand generation, campaign management or a related marketing role
- Skills: Proven track record in developing and executing successful customer-focused marketing campaigns
- Communication: Strong written and verbal communication skills, with an ability to craft compelling content tailored to various customer segments
- Collaboration: Excellent interpersonal skills and experience working cross-functionally with Marketing, Sales, Customer Success, and Channel teams
- Project Management: Highly organized, with experience managing multiple projects simultaneously in a fast-paced environment
- Analytical Ability: Strong analytical skills to assess campaign performance and translate insights into actionable strategies
What the job involves
- We are looking for an experienced Customer Marketing Manager
- In this role, you will be responsible for driving customer-focused marketing initiatives to help engage, retain and grow our customer base
- As a member of the marketing team, you will work closely with Sales, Customer Success, and Channel Alliances teams to develop and implement strategies that drive expansion growth, retention, and customer advocacy
- Develop and Execute Customer Campaigns: Lead the strategy, creation, and execution of comprehensive integrated marketing campaigns aimed at increasing awareness, adoption, engagement, conversion and retention for new solutions among our customer base
- Campaigns stretch across many marketing channels - social media, webinars, website, email, events, etc
- Plan and Host Webinars: Organize webinars to educate and engage our customer base, showcasing product updates, customer success stories, and industry trends
- Organize Customer Events: Plan, promote, and support both in-person and virtual events to strengthen relationships with key customers. Customer event types include: user groups, workshops, advisory boards, and roundtables
- For in-person events, this role will work closely with Field Marketing and Customer Success teams to ensure a successful event
- Collaborate with Cross-Functional Teams: Work closely with Sales, Customer Success, and Channel Alliances teams to ensure alignment on customer-focused strategies and goals. Collaborate to create programs that support account expansion and retention
- Customer Advocacy and Success Stories: Identify and engage customer advocates, working with them and our Product Marketing team to create testimonials, case studies, and references that showcase successful engagements
- Analyze and Report on Campaign Effectiveness: Track and measure the success of customer marketing campaigns and initiatives, using data-driven insights to optimize strategies and report on key performance metrics
- Customer Feedback and Insights: Gather and analyze customer feedback to inform future marketing and product strategies, and advocate for customer needs within the organization
Our take
With the allure of agility and globalization, companies are shifting to the cloud in record numbers. But in an environment of worsening cyber-threat, data protection must shift with them. Cyera, founded in 2021 and emerged from stealth in 2022, responds to the lack of cloud-based, data-conscious security support for companies.
Previously, discovering and securing data in the cloud was written off for being tedious and challenging. Using advances in data science, Cyera has built a data reality platform which provides a complete picture across all cloud-based data repositories. It enables instant, automatic data reality, and is set to define how companies do cloud data security.
The quick and clear picture provided to security teams by Cyera’s platform has gained them rapid traction among Fortune 500 companies. Just ten months after formation, Cyera raised considerable funding led by Sequoia Capital, alongside Accel and Cyberstarts. The company raised a further $100M in June 2023 - led by Accel - this investment is pledged to continue improvements in the functionality of the platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Nov 2024
$300m
SERIES D
Mar 2024
$300m
SERIES C
Total funding: $760m
Company HQ
Shoreview, San Mateo, CA
Articles
Leadership
Yotam Segev
(CEO)Spent six months as Senior Director of Cyber Projects at KayHut. Former Head of Cyber Department with Israeli Military Intelligence - Unit 8200.
Tamar Bar-Ilan
(CTO)Spent nine months as Chief Architect at Lynxight. Former Head Of R&D Department with Israeli Military Intelligence - Unit 8200.
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