Senior Web & eCommerce Strategist, Toast

• 5+ years of experience in digital marketing, conversion rate optimization, eCommerce, or digital product strategy
• Innovator’s mindset: you have experience trying new AI technologies and tools to see if it assists in your workflow and/or deliverables to prospects
• Hands-on experience managing content on CMS-enabled surfaces (e.g., Contentful, WordPress, or similar headless CMS platforms)
• Demonstrated experience designing, executing, and analyzing A/B tests or multivariate experiments with measurable business impact
• Strong analytical skills with proficiency in product analytics tools (e.g., Amplitude, Hex, Google Analytics) and comfort building dashboards or reports to track funnel performance
• Excellent communication skills- you can translate complex data into clear insights and write sharp briefs that Design and Engineering teams can act on
• Growth ownership mindset: you identify opportunities, move fast, and execute end-to-end

Desirable

• The Sr Web & eCommerce Strategist, Digital GTM is a high-energy, execution-focused role within Toast’s Digital GTM Web & eCommerce team
• You will drive new business success metrics (MQL and eCommerce conversion rate optimization) across Toast’s website platforms
• You will be working at the intersection of CMS-driven content/UI experiences and rigorous A/B testing to increase Toast visibility, inbound lead generation, and self-service purchase
• This role partners closely with Growth Marketing, Design, Engineering, Product Marketing, Marketing Operations, and Analytics to ship experiments that move the needle on funnel performance
• You'll execute and optimize CRO on web funnels across US and INTL properties—from SEO & AEO discovery/visibility through inbound lead generation and self-service purchase completion
• Build, launch, and analyze A/B text experiments that improve traffic, traffic-to-MQL, and purchase conversion rates
• Partner with CMS (Contentful), UXD, and front-end engineering teams to create, iterate, and build high-performing and interactive experiences and workflows
• Leverage product analytics tools (e.g., Heap, Sigma) to develop hypotheses, monitor funnel health, identify drop-off points, and translate data into clear experiment briefs
• Write clear user stories, requirements, and test plans for Design and Engineering partners, translating growth strategy into actionable sprint-ready work
• Support Web lead with maintaining the digital growth roadmap and communicating experiment results, funnel insights, and performance narratives
• Collaborate cross-functionally with Product Managers, Designers, Engineers, Analytics, and Marketing to ensure seamless customer journeys across web flows
• Stay current on CRO best practices, CMS capabilities, and experimentation frameworks, bringing fresh ideas and external benchmarks to the team