Product Marketing Manager, Back Market
Extended Services Programs
Online marketplace for refurbished electronics
Be an early applicant
Online marketplace for refurbished electronics
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To do more with what we already have.
Role
Who you are
- Proven experience in product marketing, including launching B2C products into market
- Exceptional writing and communication skills in English
- A customer-first instinct : you always build from the outside in
- Comfort with data and metrics; you use numbers to tell stories and make decisions
- A track record of building trust and collaborating across functions at pace
- The ability to juggle multiple projects with confident prioritization
- A talent for distilling complexity into clarity for any audience, internal or external
- We encourage you to apply even if you don't tick every single box. Diverse perspectives and unconventional backgrounds make us better at what we do
Desirable
- Experience with Figma or Amplitude
- Fluency in another language spoken in one of our markets
- A sharp eye for culture and current events, always keeping a finger on the pulse
What the job involves
- At Back Market, our Extended Services Programs are at the heart of this mission, giving customers the confidence and tools to stay loyal to their devices, not replace them. As a Product Marketing Manager, you'll shape how we bring these programs to life: from sharp positioning and messaging to go-to-market strategies that drive long-term adoption
- You'll be part of the Marketing team, a crew of self-aware thinkers and doers who stay off the beaten path, stick up for our users, and keep it real about the company's mission. We run on open minds, open hearts, and zero tolerance for corporate zombie energy
- You'll own the full positioning and go-to-market playbook for Extended Services Programs, making sure every customer touchpoint tells a clear, compelling story that turns curiosity into commitment
- Build differentiated positioning and messaging grounded in customer insights, competitive intelligence, and market trends
- Design and orchestrate GTM strategies in lockstep with Product and Marketing Ops to maximize launch impact and drive lasting adoption
- Craft product narratives with Brand and PR that connect real customer pain points to the solutions we provide consistently, across the year
- Partner with Product Managers to influence roadmaps, close product gaps, and spot innovation opportunities before the competition does
- Ensure every customer touchpoint — pre- to post-purchase — aligns with our positioning, messaging, and brand guidelines
- Track launch performance end-to-end, using Data team tools to analyze what worked, what didn't, and what's next
Salary benchmarks
Our take
At a time when new smartphones launch frequently but with fewer new features and when individuals want to contribute to sustainability and the circular economy, Back Market is setting out to provide customers with a viable option of purchasing refurbished electronics goods.
The vision of the company is to become the default choice when it comes to electronics purchases, irrespective of the customers' budget. In order to materialise this vision, Back Market guarantees that all the devices sold on its platform are 100% functional. The company screens sellers before allowing them to join its platform and it monitors their performance in real-time by collecting detailed customer feedback. By doing this, it hopes to restore trust in refurbished devices and to make sustainability an easy, safe, and affordable choice.
Back Market operates in 17 counties and has a client roster that includes Netflix, Disney, BBC, Sony, and Apple. The company has also raised over $1 billion in capital, which has been invested in expansion across new and current markets. And with the recommerce market only growing, Back Market has a lot of room for exciting future growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Company HQ
Beaubourg, Paris, France
Leadership
Thibaud Hug de Larauze
(Co-Founder & CEO)Previously a Logistic Export Assistant at Devanlay Lacoste and an Account Manager at Neteven.
Amandine Durr
(CPO)Amandine joined Back Market in 2021 as CPO. Prior to this, they were a Product Director at ManoMano, a Senior Innovation product Manager at Kering, and CPO/CEO and Head of Product at We Are TV.
Clément Petit
(CFO)Previously spent nearly 3 years at Veepee, initially joining as a Financial Director before becoming CFO of France then later Group CFO. Prior to that, they spent 4 years at Elanco in Financial roles.
Dawn Baker
(CTO)Dawn joined Back Market in 2022 as Senior VP of Engineering, becoming CTO in 2023. Prior to this, they worked at Google as a Senior Director of Engineering, at Fitbit as the VP of Software Engineering, and at LinkedIn as a Senior Manager of Site Reliability Engineering.
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