Account-Based Marketing Manager, commercetools
North America
$88-105k
+ Stock options
eCommerce provider
Job no longer available
eCommerce provider
501-1000 employees
Job no longer available
$88-105k
+ Stock options
501-1000 employees
Company mission
The leading composable commerce platform that arms you with the essential tools to evolve, build, and scale at your own pace
Role
Who you are
- 3+ years of demand generation marketing with 1-3 years of experience running ABM campaigns
- Experience executing an ABM strategy for enterprise-level accounts in North America
- Expertise in measuring and optimizing the effectiveness and quantifiable value of ABM campaigns
- Understanding of audience segmentation
- Experience working with sales, marketing and other GTM teams on ABM programs
- Ability to navigate between strategy and execution. Goal-focused, self-motivated, detail-oriented, and organized, with strong multitasking abilities. Excellent written, verbal, and presentation skills
- Experience using Salesforce and HubSpot
Desirable
- Bachelor’s degree in marketing, communications, business management, or a related field
- Experience in B2B SaaS or e-commerce
- Experience using a CRM and ZoomInfo
- Experience with 6sense
What the job involves
- As our Account-Based Marketing Manager, you will run account-based marketing (ABM) programs to support pipeline generation and deal acceleration for target accounts. By collaborating closely with Sales, Marketing, Business Development, and Partner teams, you will orchestrate impactful account-based marketing initiatives tailored to attract and engage enterprise-level customers globally
- Collaborate closely with Marketing and Sales teams to design and execute ABM strategies
- Enhance awareness and generate qualified opportunities with renowned global brands
- Identify top accounts and their decision makers and key contacts, leveraging insights from firmographics, technographic, and intent data
- Use data analysis to inform strategies that effectively engage and support prospects and customers, crafting personalized and integrated marketing campaigns
- Develop customized content for target accounts (i.e., spanning website landing pages, emails, social content, paid media, etc.)
- Plan, execute, and monitor performance results for multiple customer acquisition channels and life cycle campaigns, continuously refining strategies based on insights
- Provide regular updates on industry trends, company developments, and contacts to regional Account Development and Sales teams, identifying potential selling opportunities
- Reporting: implement the right reports and dashboards to monitor progress on all ABM motions
- Identify and implement the tools and processes needed to be successful
Our take
eCommerce software simplifies complex processes and helps companies effectively manage their inventory, calculate taxes and perform other business-related functions. While companies like Shopify have addressed the needs of smaller retailers, commercetools has built its business around catering to enterprises' specific needs and large investment budgets.
The company provides APIs that can be used to build customised payment, check-out, social commerce, marketplace and other services. It powers billions of sales annually for its customers, which have included Audi, AT&T, Danone, Tiffany & Co., and John Lewis.
In 2021, commercetools acquired the frontend platform, Frontastic, to build a broader portfolio of commerce technology services. In 2023, commercetools scaled the availability of its tools in mainland China, marking the first cloud-native commerce solution to ever expand into the country, a significant expansion, seeing as the nation is the largest single eCommerce market worldwide. Though it now faces more competition in the form of Shopify and other growing competitors - as well as the threats of international tariffs, commercetools continues to innovate in the headless commerce space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Sep 2021
$140m
SERIES C
Oct 2019
$149.9m
LATE VC
Total funding: $307.7m
Company benefits
- 100% covered premiums for medical, dental, and vision insurance for you, dependents, and spouse/partner
- Generous time off package including PTO, parental leave, company holidays, sick time, and volunteer time off
- Monthly health membership and phone stipend
- Compensation benefits including 401K company match and an annual professional development stipend
- Flexible, family-friendly working hours - we are a remote first company
Company HQ
Schwabing-West, Munich, Germany
Leadership
Dirk Hoerig
(Founder, Board Member & CIO)Previously co-founded and served as Managing Director for Xoanon. Sits in the Board of Directors as Executive Chairman for commercetools, Inc.
Denis Werner
(Managing Director)Previously acted as a Working Student for Management Consulting Group and as a Diploma Student for Oracle. Was one of the founders of Xoanon.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 14 more jobs at commercetools