CRM Manager, 3Commas
Crypto trading bots & automation platform
Be an early applicant
Crypto trading bots & automation platform
101-200 employees
Be an early applicant
101-200 employees
Company mission
to offer an all-in-one solution for managing crypto assets across major exchanges, offering reliable trade execution, portfolio analytics, and more
Role
Who you are
- We are looking for someone who can take full ownership of the CRM channel, move fast, and operate with a strong time-to-market mindset. The ideal candidate is comfortable working in a fast-moving tech environment, is highly data-driven, and is always looking for ways to improve processes and campaign performance
- Experience using AI tools or AI agents to automate workflows and scale marketing operations will be a strong advantage
- 2+ years of experience in email marketing and CRM management within FinTech or crypto-related projects. However, we also highly value experience with tech and complex products (B2C/B2B)
- Experience with multichannel CRM, including web and mobile notifications and messaging
- Proficiency with CRM and customer marketing platforms
- Strong analytical skills, with experience in reporting and dashboard creation (Excel, Power BI, Amplitude, or similar tools), interpreting data, and providing actionable insights
- Detail-oriented, highly attentive, and organised, with the ability to manage multiple projects simultaneously
- Knowledge of email marketing regulations, best practices, and A/B testing
- Excellent written and verbal communication skills in English (C1+)
- Experience troubleshooting campaigns, journeys, and templates, as well as familiarity with tools such as Stripo, HTML & CSS, Liquid logic, and deliverability concepts (ESPs, Postmaster tools, IP warm-up, push & in-app rendering)
- AI-driven mindset and trading experience — nice to have
What the job involves
- As a CRM Manager, you will own and scale one of the company’s key growth and retention channels. Your mission will be to design, execute, and continuously optimise CRM campaigns and lifecycle journeys that increase user engagement, retention, and reactivation
- This is a high-impact, hands-on role where you will directly influence conversion rates and the overall user experience across our user lifecycle. You will be responsible for building and managing sophisticated CRM journeys, leveraging data, experimentation, and automation to deliver personalised communication at scale
- You will work closely with the Product Marketing Manager, as well as product, analytics, design, and engineering teams to deeply understand the product, user behaviour, and growth opportunities. Together, you will help shape how traders interact with the product through personalised lifecycle communication
- Develop and execute CRM marketing campaigns and automated customer journeys
- Partner with product teams to design CRM strategies that support user activation, trading engagement, and retention
- Collaborate with product, marketing, analytics, and design teams to ensure cohesive and effective campaign execution
- Monitor and analyse campaign performance metrics (open rates, click-through rates, conversions, retention, etc.) and provide actionable insights for continuous optimisation
- Plan and run A/B tests to improve campaign performance and customer engagement
- Segment audiences and tailor communications to deliver personalised customer experiences across multiple channels
- Maintain and manage email and CRM databases, ensuring compliance with data hygiene and protection regulations (e.g., GDPR, CAN-SPAM)
- Monitor email deliverability and campaign health, working with ESPs and internal teams to troubleshoot issues
- Manage CRM automation workflows, lifecycle campaigns, and behavioural triggers
Our take
Crypto trading can be a labour intensive and time consuming process, so 3Commas sets out to solve this problem with its automatic crypto trading platform. The platform allows users to trade continuously and automatically using trading "bots". Its centralised approach is designed to help users to stabilise their crypto earnings, with bots operating across exchange platforms like Binance and Coinbase.
Boasting over 220,000 users, the popularity of the platform is testament to the growing demand for faster and more accessible crypto trading solutions. Despite security concerns in 2022 over 3Commas staff leaking API keys, the company went on to enjoy substantial funding that same year. This is being used to improve its machine learning and expand its research and development team.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Sep 2022
$37m
SERIES B
Nov 2020
$3m
SERIES A
Total funding: $40m
Company HQ
Wickhams Cay 1, Road Town, Tortola
Leadership
Yuri Sorokin
(Co-Founder & CEO)Yuri is also the co-founder of Smile Research where they have served as the COO since 2020. Previously, they co-founded DeCommas.io and Healthiest.mobi.
Mike Goryunov
(Co-Founder)Mike is also the co-founder of Playoff. Previously, they served as the CMO of PlanB Media and Rollad and as the Head of Media Buying at Soloway.
Andres Susi
(Co-Founder, Board Member & CSO)Andres previously spent nearly 18 years at MTVP as an Investment Manager and Partner. They were also an Advisor at Robot Vera for nearly 2 years.
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