Digital Performance Executive, YOOX NET-A-PORTER
FTC - 1 Year
Office located in Westfield, London (Shepherd's Bush)
E-commerce partner for leading fashion & luxury brands
Job no longer available
E-commerce partner for leading fashion & luxury brands
1001+ employees
Job no longer available
Office located in Westfield, London (Shepherd's Bush)
1001+ employees
Company mission
YNAP's mission is to fully digitalise the high-end fashion industry.
Role
Who you are
- Paid Search experience - excellent knowledge of search engine paid advertising products, features, settings and optimisation possibilities
- Understanding of bidding and attribution tools, with the ability to optimise accordingly
- Proven platform experience - Microsoft, Google Ads, Editor & GMC required. Product feed experience favourable
- Proven hands-on experience setting up and optimising paid search accounts across multiple search engines
- Detail-oriented and responsive, with strong quantitative skills - you must be able to analyse data, draw conclusions and develop actionable recommendations as needed
- Adaptable and able to flex with changes in prioritisation, in order to meet new or changed goals
- Hands on, numbers and results driven
- Proven problem-solving skills and ability to think outside of the box for creative solutions
- Strong written and verbal communication skills
What the job involves
- As a global Centre of Excellence, our Digital Marketing Department is aimed to further develop our digital capabilities and create synergies across the business, as well as responsible for driving customer growth encompassing all Digital Marketing actions at the service of our stores
- Our Digital Marketing Division are now seeking a talented Digital Performance Executive to join the Performance Marketing team
- Some of the essentials for you to know are:
- Reporting into: Digital Performance Manager
- Contract Type: Fixed Term (12 months)
- The role will report into a Digital Performance Manager, supporting the business by owning the execution of the day to day operations for your accounts. You will work across all global search engines, supporting multiple markets. Key assignments will include large scale campaign creation, bid strategy optimisations, a lot of testing as well as copy and promotional planning
- Support the Digital Performance Manager across all relevant paid search channels and platforms
- Adopt an agile methodology for everything paid search
- Manage large budgets across your owned activity
- Work with peers across brand to share best practices and avoid duplication of work
- Improve operational processes, leverage automation, and identify scalable solutions
- Optimize campaign budget allocation based on volume, ROAS and other data signals
- Ensure granular control over traffic allocation through SQR review, keyword expansion, negative keywords, etc
- Work closely with the A&I team to continuously suggest and implement new tests (landing pages, ad copy, bidding, audiences, etc.)
- Produce essential reports: consolidate data, identify drivers, recommend actions
- Manage GMC, feed setup, testing and promotional activity integration
- Manage feed data across Google Ads (ad customizer, keyword list, extensions, etc.)
- Consistently document processes and operational principles
Salary benchmarks
Our take
YNAP's long term view has definitely paid off: decades of experience in global luxury e-commerce make this group a pioneer in the industry and a global leader, with an unrivalled client base of more than 3 million high-spending customers. Consequently, competitors are having a hard time trying to gain a sizeable edge.
The tech team is the core of the group and the investments made in technology have been substantial over the years. AI and data analysis, through their multiple applications, are helping YNAP redefine the way people purchase clothing and accessories from their smartphones.
YNAP has more challenges ahead. Besides rival companies like Farfetch growing faster lately, direct-to-consumer fashion brands (which have been using YNAP's services so far) are steering their strategy towards in-house e-commerce operations to secure transactions directly. YNAP has responded to these pressures by opening its own European marketplace for D2C sales, sitting separately from its wholesale market. Nevertheless, it will still have to prove that its client brands are stronger with them than without.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Staff discount
- Maternity leave
- Paid sick leave
- Cycle to work scheme
- Flexible hours
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company values
- Sustainability - YNAP, given its position in the fashion industry, firmly believes that luxury and sustainability should go hand in hand and tries to behave accordingly by sharing knowledge with partners, inspiring their own customers and leading by example
- Diversity - YNAP supports women and tries to build its workforce around a solid core of female leaders in order to increase the representation of women in the tech industry and gradually close the gender pay gap
- Education - YNAP makes a significant contribution to developing talents in the luxury online industry and is committed to investing in digital education for young people
Articles
Leadership
Federico Marchetti
(CEO)Founded Yoox in 2000 and took over as the CEO of Yoox Net-A-Porter when the businesses merged. Also sits on the Board of Armani.
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