Senior Director of Consumer Product Marketing, GoFundMe

• 12+ years of experience in Product Marketing, Growth Marketing, Marketplace Strategy, Consumer Technology or related disciplines
• 5+ years leading and scaling high-performing Product Marketing organizations
• Strong bias for action with a track record of translating insights into execution and measurable business results
• Proven success influencing product strategy and driving measurable business outcomes through customer insights and go-to-market execution
• Deep understanding of consumer behavior, customer journeys, lifecycle marketing, and marketplace dynamics
• Experience partnering closely with Product, Engineering, Design, Research, Data Science, and Growth teams
• Strong track record launching and scaling consumer products that drive adoption, engagement, retention, and revenue growth
• Experience working in consumer technology, marketplaces, fintech, social platforms, creator ecosystems, or mission-driven organizations
• Demonstrated ability to translate customer needs and market opportunities into successful product strategies
• Exceptional strategic thinking, communication, and executive influence skills
• Strong analytical capabilities and experience leveraging experimentation, customer research, and data-driven decision making

Desirable

• As Senior Director, Consumer Product Marketing, you will lead the team responsible for customer insights, marketplace strategy, product positioning, go-to-market execution and product adoption across GoFundMe's consumer ecosystem
• You will play a critical role in helping GoFundMe increase participation across every side of the marketplace: inspiring more people to start fundraisers, helping more donors discover opportunities to give, enabling nonprofits to grow impact and creating new ways for supporters to engage in acts of generosity
• Define and execute the product marketing vision for GoFundMe's consumer and marketplace experiences
• Develop strategies that increase participation, engagement, trust, and marketplace health across fundraisers, donors, nonprofits and supporters
• Identify opportunities to strengthen network effects, reduce participation barriers, and accelerate growth across the ecosystem
• Serve as the voice of the customer from the outside in
• Develop a deep understanding of customer motivations, needs, barriers, and behaviors through research, experimentation, marketplace analysis and competitive intelligence
• Translate customer and market insights into recommendations that influence product strategy, roadmap prioritization and growth investments
• Partner closely with Product, Design, and Research teams to ensure customer needs are reflected throughout the product development process
• Drive Product Adoption and Marketplace Participation
• Develop go-to-market strategies that drive awareness, activation, adoption, engagement and retention across key customer journeys
• Partner with Growth and Lifecycle teams to improve fundraiser activation, donor participation, repeat giving and long-term engagement
• Create scalable frameworks that help customers understand product value and achieve successful outcomes
• Define participation strategies that encourage helping behaviors and strengthen customer engagement across the marketplace
• Partner with Product teams to bring AI-powered experiences to market that help customers succeed
• Develop positioning, adoption, and go-to-market strategies for innovations such as Smart Fundraising Coach and future AI-enabled experiences
• Identify opportunities where emerging technologies can increase fundraiser success, donor engagement, and overall marketplace participation
• Lead positioning, segmentation and value proposition development across consumer products and experiences
• Define clear customer narratives that communicate product value and differentiation while enabling Marketing teams to activate audiences effectively
• Establish scalable launch frameworks and cross-functional operating models that drive successful product introductions and adoption
• Partner with Consumer Marketing, Communications, Creative and Growth teams to ensure consistent execution across channels and touchpoints
• Build, develop and lead a high-performing Consumer Product Marketing team, setting the standard for excellence through both strategic leadership and hands-on execution
• Drive clarity on priorities, operating rhythms and performance expectations, ensuring plans translate into measurable business outcomes
• Foster a culture of customer obsession, strategic rigor, experimentation, accountability, and cross-functional partnership by modeling these behaviors in day-to-day work
• Guide critical product marketing initiatives from strategy through execution, removing obstacles and helping teams deliver impact at scale
• Define the metrics, frameworks and insights needed to evaluate product marketing effectiveness and marketplace performance
• Track and optimize outcomes across fundraiser creation, activation, participation, donor engagement, repeat giving, product adoption, and marketplace growth
• Communicate business impact, strategic recommendations, and growth opportunities to executive leadership in a lean, high-velocity environment.
• Success in This Role Looks Like:
• Increased fundraiser creation and activation
• Higher fundraiser success rates
• Growth in active donors and repeat giving
• Increased marketplace participation across all customer segments
• Expansion into new fundraising and helping use cases beyond crisis moments
• Strong adoption of new consumer products and AI-powered experiences
• Improved customer satisfaction and marketplace trust
• Measurable contribution to GDV growth and marketplace health