Paid Strategy Manager, Not On The High Street
£60k
Looker
Google Analytics
Google Sheets
Google AdWords
Senior and Expert level
London
More information about location
The home of small brand magic
Posted today
The home of small brand magic
21-100 employees
B2CMarketplaceFoodFashionInterior designFurnitureHome improvementWeddingseCommerce
Posted today
£60k
Looker
Google Analytics
Google Sheets
Google AdWords
Senior and Expert level
London
More information about location
21-100 employees
B2CMarketplaceFoodFashionInterior designFurnitureHome improvementWeddingseCommerce
Company mission
Making small businesses the future, adding passion and purpose to the world.
Role
Who you are
- The ideal candidate is commercially minded, equally comfortable in the granular detail of campaign management as they are in setting strategy, and confident shifting budget between channels and audiences to find incremental growth
- 5+ years hands-on experience managing Paid Search and Paid Social campaigns, ideally in-house or agency-side within eCommerce or a marketplace environment
- Deep, hands-on expertise across Google Ads and Microsoft Ads, including Performance Max, Shopping and YouTube
- Strong working experience with Meta Ads Manager, with experience activating across other paid social platforms (TikTok, Pinterest etc.)
- Strong analytical capability — Google Sheets, Google Analytics, Looker & Count
- Track record of designing and executing incrementality, audience and creative testing strategies. Experience with a measurement platform such as Triple Whale or Dema preferred
- Experience managing significant budgets across both brand-building and performance objectives
- Ability to demonstrate knowledge and passion for the NOTHS brand
- Commercially minded with a test-and-learn mindset and a desire to continually improve
- Highly organised and comfortable juggling multiple channels, campaigns and stakeholders
- A strong communicator who collaborates well across teams, particularly with creative and brand partners
- Flexible in your approach — digital marketing is constantly evolving and you'll need to keep up with the latest updates and case studies
- Comfortable making data-driven trade-offs between channels, funnel stages and audiences
- You have an understanding of our position as a marketplace and how our work directly affects the businesses that make up our unique company
- Don’t meet every single requirement? No problem. Your strengths, passion & fresh perspective could be just what we’re looking for - so we encourage you to apply!
What the job involves
- Reporting To: Head of Marketing
- We are looking for a strategic, hands-on Paid Strategy Manager to own the full media buying proposition at Not On The High Street. Consolidating ownership of our two main paid channels — Paid Search (Google & Microsoft Ads, including YouTube) and Paid Social (Meta, TikTok, Pinterest and beyond) — this role gives a single, holistic owner end-to-end accountability for performance, audience strategy, testing, budget and reporting across paid media
- You'll be the engine of our paid media performance, running day-to-day buying, optimisation and budget allocation across the funnel. Paid Search will represent roughly 70% of your remit, with Paid Social making up the remaining 30% as you collaborate closely with our Creative Social Strategy Manager — feeding your data and insights into their content and creative strategy across Paid and organic social
- You'll work within our Marketing team at Not On The High Street, reporting to the Head of Marketing and sitting alongside the Creative Social Strategy Manager & Retention Strategy Manager, with a Performance Marketing Executive reporting into you
- You’ll be hands-on with both PPC & Paid Social and self-sufficient, with the analytical rigour to defend every decision with data and the strategic instinct to see the bigger picture
- Paid Search (approx 70% of the role)
- Strategy & execution: Lead the strategy and day-to-day execution of all Paid Search activity across Google Ads and Microsoft Ads, including search, Shopping and Performance Max campaigns
- YouTube & video: Own the strategy and execution of our brand-led YouTube activity, working with the Creative Social Strategy Manager and our creative teams to deliver full-funnel video campaigns
- Performance monitoring: Daily, weekly, monthly and quarterly performance monitoring across all paid search activity, with proactive optimisation against KPIs
- Optimisation & testing: Continuously test, optimise and iterate ad copy, creative, product feed, audience and bid strategies to maximise efficiency and incrementality
- Paid Social (approx 30% of the role)
- Hands-on management & buying: Own the day-to-day management, optimisation and buying across Paid Social platforms, with a primary focus on Meta and a growing footprint across TikTok, Pinterest and other emerging platforms
- Audience & funnel strategy: Build out audience targeting, segmentation and retargeting strategies in line with our wider full-funnel approach
- Creative collaboration: Work hand-in-hand with the Creative Social Strategy Manager, feeding performance data and audience insights into their creative briefs and providing structured feedback on creative performance
- Campaign setup & QA: Build, launch and QA campaigns, ensuring product feeds, pixels, tracking and audiences are correctly configured and aligned across platforms
- Full-funnel testing strategy: Own the audience, creative and incrementality testing roadmap across Paid Search and Paid Social, flexing budget between channels and platforms as performance dictates
- Budget planning: Own budget planning and pacing across brand and performance marketing, ensuring spend is allocated efficiently against business goals
- Data, analysis & reporting: Provide consolidated, single source-of-truth reporting on paid performance, surfacing insights and recommendations to the Head of Marketing and wider SLT
- Audience & measurement infrastructure: Own our audience data, tracking and measurement set-up across the paid ecosystem ensuring we can attribute and learn from every test
- Stakeholder collaboration: Liaise with key stakeholders across the business, including the Creative Social Strategy Manager, Brand & Experience, Commercial and Technology, to create unified, cross-channel campaigns
- Upskilling and training: Impart knowledge and involve them in processes in order to give them a complete view of all performance marketing strategies and results
Application process
- This role's hiring manager: Dan Williams
Salary benchmarks
Our take
Notonthehighstreet have found a niche within eCommerce, providing a curated online platform for small businesses.
They currently have 5,000 small businesses selling their unique products on the platform and their business model is similar to Etsy.
Amazon are increasingly doubling down on their marketplace proposition and are powerful competition for Notonthehighstreet. However, their user base is one that values the uniqueness and curation they provide, so this should provide them with a competitive advantage.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Top investors
Company
Funding (last 2 of 5 rounds)
Aug 2016
$29.3m
SERIES E
Oct 2013
$13.4m
LATE VC
Total funding: $71.8m
Company benefits
- 33 days holiday – to make sure you are well rested and ready to give your absolute best, we offer 33 days holiday a year (including bank hols). Plus, there is the option to buy an additional 5 days holiday each year too. And, to top it off we also give an extra half day of holiday for every year of service!
- Private healthcare – keeping you in the best possible health is top of our list, that’s why we offer private medical insurance with Bupa and a cash plan with Healthshield which allows you to claim back money on your healthcare essentials e.g. dentist & opticians
- Pension plan – it’s never too early to start saving for your retirement and with our pension plan in place, it’s easy too! We offer a 4.5% matched contribution
- Life insurance – it’s never nice to think about, but in the very unlikely event of anything happening we’ll pay 4x your basic salary to a nominated person
- NOTHS discount – if you are anything like us, you’ll have an ever-growing wish list from the site. We give everyone who works here 20% off anything from the site (yes, that includes stuff that’s on sale!)
- Video therapy sessions through Spill, to support positive mental health
- Work from anywhere policy – work for up to 45 days of the year from anywhere in the world you don’t need to be in the office, so the world’s your oyster
- Family planning – we’ll support you through your pregnancy, adoption, IVF, or surrogacy journey - we offer 13 weeks at full pay 13 weeks at 50% followed by 13 weeks at statutory pay
- Do your bit for the planet and hire an electric vehicle with a salary sacrifice
Company values
- Stay Focused - We keep the main thing, the main thing. We prioritise, react to change and don’t get distracted
- Champion Team Spirit - We're playful and compassionate. We trust each other and raise each other up. All for one and one for all.
- Act Boldly - We have courage and conviction. We think big, dare to try and take risks
- Be speedy not perfect - We’re nimble, take ownership and move at a pace to achieve our goals. We act, then use learnings to refine
Leadership
Jessica Nesbitt
(CEO)After serving as Chief Growth Officer, Jessica stepped up to take the role of CEO, leading all of Not On The High Street’s commercial efforts.
Holly Tucker
(Co-Founder)Started 'Your Local Fair', a series of upmarket events, which sparked the idea for Not On The High Street. Received an MBE in 2013.
Sophie Cornish
(Co-Founder)Previously both a journalist and marketer. Received an MBE in 2013.
Diversity, Equity & Inclusion at Not On The High Street
- Diversity and Inclusion are really important to us at Not On The High Street. We celebrate difference and strive to make everyone feel welcome.
- As part of your application you’ll be asked to complete a demographic survey to help us learn more about who wants to work with us. It’s completely optional (but really appreciated) and it’s 100% anonymous. We’ll only use the information to help us figure out how to make our team even more inclusive and attract more brilliant people to join us, with the help of our cross-team Diversity Champions to drive progress
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