Head of Web Strategy, Typeform
$170-200k
We offer a 5-10% bonus depending on your level and performance
More information about location
People-friendly forms and surveys
Be an early applicant
People-friendly forms and surveys
501-1000 employees
Be an early applicant
$170-200k
We offer a 5-10% bonus depending on your level and performance
More information about location
501-1000 employees
Company mission
Typeform's mission is to bring people closer with better conversations and make online forms a little more human.
Role
Who you are
- Extensive experience in web strategy, content marketing, or related fields
- Proven success managing website optimization across SEO, CRO, and user experience
- Experience leading teams and managing agencies/contractors
- Strong analytical skills and ability to turn insights into action
- Hands-on experience with content strategy, SEO tools, analytics platforms, and A/B testing frameworks
- Excellent communication and stakeholder management skills; able to align multiple teams to a single vision
- Balance of strategic leadership and hands-on execution in fast-paced environments
- Experience leading large-scale web projects (redesigns, migrations, new content initiatives)
- Familiarity with Webflow or similar CMS platforms
- Knowledge of accessibility and UX best practices
- Understanding of paid and organic performance marketing and their impact on web conversions
What the job involves
- We’re looking for a Head of Web Strategy to make Typeform’s website a powerhouse for growth. Today, our site drives significant traffic and leads—but ownership is fragmented, and no single role is accountable for its revenue performance. This is your opportunity to change that
- As Head of Web Strategy, you’ll define and lead a unified website vision that connects SEO, CRO, content, and user experience into a single revenue-driving engine. You’ll own the roadmap for web experimentation and optimization, oversee SEO and organic growth strategy, and ensure that every page of our site—from templates to product pages—maximizes activation, bookings, and business impact
- This is a highly strategic role with real accountability: you’ll be the owner of the “Win the War on the Web” initiative, aligning teams across marketing while driving measurable improvements in traffic, conversions, and revenue
- Develop & own a comprehensive web strategy aligned to business goals, with clear accountability for engagement, conversions, and revenue
- Lead & mentor SEO and CRO specialists, fostering a culture of experimentation and continuous optimization
- Oversee web development projects with our external agency and improve internal processes for self-serve publishing across marketing
- Run a data-driven CRO program: identify conversion opportunities, prioritize testing, and implement site-wide improvements
- Scale SEO & organic growth: build a content strategy that drives impressions, traffic, CTR, and conversions
- Establish performance reporting: own analytics for the website, presenting insights and recommendations to senior leadership
Our take
The accelerated consumer shift to digital channels and the increasing importance of digital-native brands are driving the need to build closer online engagement with customers. Typeform’s conversational solutions generate higher response rates and provide richer insights to improve consumers’ experiences. The company claims to achieve up to 4x response rates compared to more traditional methods of data collection.
Its product includes integration with other platforms such as Slack and Mailchimp, and face-to-face interactions with videoask. By 2022, Typeform had some 125,000+ paying customers.
The company's Series C funding was put towards more product development, increasing accessibility, and additional integrations. It will also be expanding its 450-strong remote working team globally as it seeks to swell the 500M+ “interactions” its products generate each year. The company is growing fast, prioritising amazing UX, platform updates, maintaining strong product/market fit, and developing products with an eye toward the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2022
$135m
SERIES C
Jun 2018
$0.1m
GRANT
Total funding: $187.2m
Company benefits
- Flexible working hours
- L&D budget
- 23 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company HQ
Sant Martí de Provençals, Barcelona, Spain
Leadership
Robert Muñoz
(Co-founder)Over two decades of design experience, founded PulpoLab (a design agency) in 2008 before setting up Typeform in 2018.
David Okuniev
(Co-founder, Head of R&D & Product Designer)Previous Lead Product Designer & Creative Director of Fat-Man Collective for 8 years.
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