Customizations & Campaign Production Lead, Spring Health
$153.5-194.3k
+ Equity
3 days a week in office
Personalised mental healthcare
Open for applications
Personalised mental healthcare
1001+ employees
Open for applications
$153.5-194.3k
+ Equity
3 days a week in office
1001+ employees
Company mission
To eliminate every barrier to mental health.
Role
Who you are
- 5–8 years of experience in lifecycle marketing or CRM with a strong hands-on production and execution focus
- Deep Iterable experience required, you should be comfortable building complex journeys, dynamic templates, and modular systems from scratch
- Experience managing a high-volume production queue in a B2B2C or SaaS environment
- Familiarity with agency management and the rhythms of a fast-moving lifecycle marketing team
- Strong attention to detail, clear communication, and the ability to juggle competing priorities without dropping balls
- Comfortable working within a defined platform scope while constantly looking for ways to build smarter and faster within it
- Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive. If this role excites you, we encourage you to apply
What the job involves
- Spring Health is looking for a Customizations & Campaign Production Lead to own the execution of our member lifecycle marketing programs
- This role is the production engine of the lifecycle team, responsible for building and launching high-quality campaigns in Iterable, leading complex builds, and managing the customization requests that come from our B2B customer base
- This is a senior individual contributor role that reports to the Director of Lifecycle Marketing
- You'll work closely with our lifecycle strategy team, our external agency, and B2B customer success to translate lifecycle strategy into polished, high-performing campaigns
- You thrive in the details, take pride in getting things built right, and know how to manage a fast-moving production queue without letting things slip
- This role is ideal for a lifecycle marketer who loves the craft of building campaigns and takes pride in execution quality at scale
- Occasional travel may be required for company or team events
- Own the end-to-end customization function, from intake and prioritization to solutioning, architecture, build, and QA, ensuring every request is evaluated for ROI and complexity before a single line of logic is written
- Develop and maintain a customization playbook that defines how requests are scoped, tiered, and executed, reducing one-off effort and creating repeatable patterns the team can scale
- Build and QA every customization to a high quality bar, scalable, well-documented, and designed to reuse, not rebuild
- Manage the request queue end-to-end with CS and account teams, setting clear SLAs, flagging tradeoffs early, and delivering with enough consistency that CS sees you as their most reliable execution partner
- Own end-to-end campaign production in Iterable, from standard sends to complex multi-step journeys, cross-channel sequencing, and conditional personalization at scale
- Establish and uphold high-quality QA standards across all campaign builds, every send is reviewed against a consistent bar before it touches a member inbox
- Partner with lifecycle strategy to pressure-test designs for feasibility before build begins
- Develop and maintain a modular content library so the team can execute standard builds independently without starting from scratch each time
- Build and scale dynamic content systems that deliver personalized experiences across member segments without requiring bespoke effort each time
- Own the logic behind personalization, segmentation rules, content variations, send conditions, and keep it clean, documented, and reusable
- Partner with Engineering on data point enablement, troubleshooting, and pipeline work that powers the personalization engine at scale
- Own send frequency logic and governance across lifecycle programs, balancing engagement goals with member communication preferences and maintaining guardrails as program volume grows
- Serve as the strategic lead on agency partnerships, directing prioritization, solutioning, and quality across all lifecycle production work handled externally
- Ensure agency output meets Spring Health's quality bar; provide structured feedback and escalate when needed
- Track capacity against demand and flag resourcing issues proactively
- What Success Looks Like:
- Campaigns are built fast, launched clean, and perform to a consistently high quality bar
- The customization queue runs with clear SLAs, low escalations, and strong CS satisfaction
- The modular library grows over time, reducing bespoke effort and improving consistency across programs
- Frequency governance is airtight, members get the right messages at the right cadence without conflicts
- The lifecycle team spends more time on strategy because production is a solved problem
Our take
Large companies often provide employees with mental health services, but small businesses find it challenging to offer similar support. Additionally, existing support systems are usually generalised, failing to deliver the personalised mental healthcare that individuals need. To address this gap, Spring Health has developed AI-driven tools for employers to create tailored mental wellness plans for their employees, including treatment options, daily routines, and medication plans based on individual data.
Spring Health has recently expanded its services to the family and pediatric space through the acquisition of Weldon, offering mental wellness guidance to parents. This expansion includes chats with therapists, social workers, and parenting coaches, as well as group support with other parents and access to educational content. By focusing on personalised care, Spring Health aims to enhance mental wellness support for families alongside its existing employee services.
The behavioural health market is projected to grow to $242B by 2027. While many solutions prioritise fast access to therapy or meditation, Spring Health differentiates itself by emphasising the right type of care for each individual. With substantial funding raised, Spring Health is well-positioned to continue its innovative approach to mental health services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
77% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2024
$100m
SERIES E
Apr 2023
$71m
LATE VC
Total funding: $465.1m
Company benefits
- Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
- 10 allocated sick days per year
- Flexible paid time off in addition to 12 paid holidays throughout the year
- Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management
- Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge
- 4-4.5 months of fully paid parental leave
- Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
- Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively
- On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
- Employer sponsored 401(k) match of up to 2% after 90 days of employment
- Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
- Focus Fridays: no meetings, no distractions, just time for you to get work done
- Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members
- Up to $1,000 Professional Development Reimbursement per calendar year
- $200 per year donation matching to support your favorite causes
Company HQ
Flatiron District, New York, NY
Leadership
Adam Chekroud
(Co-Founder & President)Previously President of The Oxford Guild Business Society for 2 years and Researcher at FMRIB Centre - University of Oxford for 1 year.
April Koh
(Co-Founder & CEO)Previously Chief Product Officer & Co-Founder at Spylight for 1 year. Also worked in the Product Management Department at Shazam for 5 months.
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