Business Development Manager, Keywords Studios
Marketing Services
$100k
+ Bonus opportunity depending on experience
Technical & creative services provider
Open for applications
Technical & creative services provider
1001+ employees
Open for applications
$100k
+ Bonus opportunity depending on experience
1001+ employees
Company mission
To use the passion for games, technology, and media to create a global services platform for video games.
Role
Who you are
- Industry Expertise: Extensive experience working directly for or with global games publishers. You must possess an "insider’s" understanding of how games are marketed and sold
- Sales Track Record: 5+ years of proven success in a Business Development role, specifically within the video games or gaming-adjacent marketing space
- Market Knowledge: A comprehensive understanding of the global gaming ecosystem, including platform trends, player behavior, and the social/influencer landscape
- High-Level Network: An active, "warm" network of contacts within the North American gaming industry (Publishers, Developers, and Agencies)
- Communication: Exceptional storytelling and presentation skills; able to translate marketing services into a compelling ROI-driven narrative for game leads
- Autonomy: A self-starter with the discipline to drive sales cycles independently while reporting into a global leadership structure
What the job involves
- As the Business Development Manager - Marketing (Engage service line), your primary mission is to drive strategic revenue growth within the North American Video Games market
- You will leverage your deep industry expertise to secure high-value partnerships with global games publishers, articulating Keywords Studios’ unique ability to find, attract, and engage players through data-driven insights and creative marketing excellence
- Core Revenue Driver: Identify, prospect, and close high-value opportunities specifically targeting major global game publishers and developers
- Service Articulation: Expertly sell the full suite of Engage Marketing Services, tailored for the gaming lifecycle:
- Strategy & Insight: Utilizing Keywords Insights for player-persona mapping and market analysis
- Social & Influencer Marketing: Building community-centric social strategies and executing global influencer campaigns for AAA and Indie titles alike
- PR & Outreach: Securing high-impact media coverage and managing reputation within the gaming community
- Creative Production: Partnering with publishers to deliver trailers, key art, and high-impact digital assets
- Strategic Planning: Develop and execute a sales roadmap that prioritizes high-growth accounts within the gaming sector to exceed annual revenue targets
- Relationship Management: Build and nurture executive-level relationships within the marketing and publishing departments of the world’s leading games companies
- Internal Collaboration: Partner closely with our global creative and production studios to pitch integrated, world-class marketing solutions that meet complex client needs
- Industry Representation: Serve as a brand ambassador at major gaming events, including GDC, Summer Game Fest, PAX, and Gamescom
Our take
Keywords Studios is an international technical service provider to the global video games industry and beyond. The company works as an external development partner for its users, enabling leading content creators and publishers to leverage Keywords' expertise and capacity across the lifecycle of interactive content. In so doing the company enables its clients who are operating in complex and fast-moving environments to remain lean and agile, and to focus on creating and monetising the most engaging experiences.
The company has over 70 studios in 26 countries across the globe. Providing integrated art production, engineering, audio services, testing, localisation, and player support services in more than 50 languages and 16 game platforms.
With a strong market position, Keywords provides services to nearly all of the prominent gaming companies, including T2, EA, Ubisoft, and Square Enix. Keywords had also been on an acquisition spree, with its total acquisition count sitting at 60 before it was acquired by private equity firm EQT in 2024.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Company benefits
- Medical, dental and vision benefits
- WFH Opportunities
- Flexible working hours
- Bonus Schemes
- And More (Varies by Location)
- Paid time off (including sick and select holidays)
- 401(k) with 3% employer matching
Company HQ
Carmanhall And Leopardstown, Dublin, Ireland
Leadership
Bertrand Bodson
(CEO)Current Non-Executive Director at Tesco and Wolters Kluwer. Co-Founder & former CEO of Bragster.com (Acquired by Guinness World Records). Previous Chief Digital & CMO at Sainsbury's, and Non-Executive Director of Electrocomponents.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 13 more jobs at Keywords Studios