Product Marketing Leader, Gusto
Gusto Core Products
$190-280k
Salary dependent on location. CAD 175,000-230,000 for Toronto.
Automated payroll, benefits & HR platform
Be an early applicant
Automated payroll, benefits & HR platform
1001+ employees
Be an early applicant
$190-280k
Salary dependent on location. CAD 175,000-230,000 for Toronto.
1001+ employees
Company mission
To grow the small business economy.
Role
Who you are
- 10+ years in marketing, product marketing, or product management, with 6+ years focused on product marketing
- Proven success leading portfolio-level GTM strategy and execution across multiple products and audiences
- Strong leadership and people management experience, with a track record of coaching and building high-performing PMMs
- Ability to move between strategic planning and hands-on execution—comfortable with ambiguity and bias toward action
- Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing
- Deep experience with customer segmentation, positioning, pricing, and GTM planning
- Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus
What the job involves
- This role's scope is the equivalent of a Director, PMM in many organizations. We’re looking for an experienced, customer-obsessed, and AI-fluent Product Marketing leader to lead the go-to-market strategy and execution for Gusto’s core products, spanning payroll, time & attendance, contractors, and HR experiences and services
- In this highly strategic and cross-functional leadership role, you’ll define how Gusto shows up to target audiences—translating customer and market insights into compelling positioning, clear messaging, and actionable plans
- You’ll guide how we prioritize opportunities, shape go-to-market plays, and ensure each product is brought to market in a way that drives impact for the entire Gusto portfolio
- Reporting to the Head of Product Marketing, this role will lead a team of full-stack product marketers and partner closely with leaders across Product, Sales, Growth, and Marketing to align strategies and drive measurable results
- We’re looking for someone who thrives in both strategy and execution: equally comfortable identifying market opportunities, shaping cross-product narratives, and rolling up their sleeves to turn strategy into action
- If this sounds like you, and you’re passionate about helping small businesses succeed, we’d love to meet you
- Lead Product Positioning & Strategy: Own and evolve Gusto’s product- and portfolio-level positioning and messaging across our target audiences. Ensure we show up as a clear, differentiated, and valuable solution in the market
- Architect & Execute GTM Strategy: Lead go-to-market strategy and execution across product areas—partnering with Product and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth
- Turn Insights Into Action: Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy. Translate strategy into actionable plans and ensure GTM execution lands with excellence
- Lead & Grow a High-Impact Team: Manage and develop a team of product marketers. Create clarity and focus, raise the bar on craft, and foster a culture of insight-driven thinking, collaboration, and results
- Drive Cross-Functional Alignment & Accountability: Act as the connective tissue across Product, Sales, Marketing, and Customer Experience to align on shared goals and orchestrate execution across teams. Bring structure, momentum, and accountability to complex initiatives
- Own Performance & Optimization: Define success metrics and track performance across initiatives. Drive regular reviews of GTM performance and lead iteration to improve outcomes over time
Our take
For many small businesses, vital administrative tasks such as payroll, taxes, and benefits are manual tasks that take time and energy - which many SMB owners don’t have. The co-founders of Gusto all come from small business backgrounds, which is why they created a platform that would handle employee payments, benefits administration, and compliance support specifically for small businesses.
The company may have started slowly, as the founders focused on nailing each individual aspect of Gusto’s operations, but has now skyrocketed to unicorn status with more than 400,000 customers and a multi-billion dollar valuation. And in 2021, Gusto began acquiring other companies to strengthen its offering and position in a competitive market, including the likes of Ardius, Symmetry and Guideline.
Through its continued acquisitions and fundraising efforts, the company has carved out a strong position for itself in the space. It continues to expand its platform, for example by partnering with Parafin to launch a payroll line of credit for small businesses, and more recently launching Cofounder, an AI teammate tailored to the needs of small businesses.
Steph
Company Specialist at Welcome to the Jungle
Insights
45% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
May 2022
$55m
SERIES E
Aug 2021
$175m
SERIES E
Total funding: $706.3m
Company benefits
- Medical, dental, and vision insurance for employees and dependents
- Family care and support, including family planning and fertility benefits
- Gender-affirming care and support
- A variety of mental health resources
- Paid vacation, sick time, bereavement, and holidays, paid leaves, sabbatical, and more
- Free meals and refreshments at the office (conversation and community is an added bonus!)
Company HQ
Central Waterfront, San Francisco, CA
Leadership
Joshua Reeves
(CEO & Co-Founder)Studied Electrical Engineering at Stanford and went onto co-found Gusto in 2011.
Tomer London
(CPO & Co-Founder)Has a PhD in Electrical Engineering from Stanford. Was a Researcher at Intel, and then interned at Bump Technologies. Co-founded Vizmo before co-founding Gusto in 2011.
Edward Kim
(Head of Technology & Co-Founder)Studied Electrical Engineering at Stanford. Was Senior Project Engineer at Volkswagen of America Electronics Research Lab and then co-founded Picwing before co-founding Gusto in 2011.
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