Performance Marketing Manager, JustGiving
JustGiving
Online fundraising platform
Job no longer available
Online fundraising platform
101-200 employees
Job no longer available
101-200 employees
Company mission
To help people raise money for the charities and people they care about the most, and enable charities to receive donations from anywhere in the world.
Role
Who you are
- 5+ years’ experience within a performance marketing role
- Track record of paid spend optimisation across different categories and channels with large budgets
- Hands-on experience working with agencies and getting the most out of them
- Strong knowledge and demonstrable hands-on experience with the following: Google Package, META, TikTok, LinkedIn, YouTube and VOD
- Experience managing paid digital strategy and operations as part of a wider marketing strategy
- Highly proficient using analytics tools, such as Heap or Google Analytics, with a strong understanding of Google Tag Manager and SA360
- Strong background in a B2C business or charity
What the job involves
- We’re looking for a highly skilled and data-driven Performance Marketing Manager to manage in tandem with our digital agency our paid media activity, including Paid Search, Paid Social Media and Retargeting activity
- This role is critical in driving online visibility, generating quality traffic, and improving conversion rates across all digital platforms
- You will manage a budget of c.£2m, finding the most efficient and effective ways to reach new audiences, and grow the number of people fundraising for good causes on JustGiving
- Strategy: Own our multi-channel paid media strategy, including paid search, paid social and retargeting activity. Develop, coordinate and manage our ‘through the funnel’ paid media activity (together with our agency) to drive awareness and consideration of JustGiving, and grow conversions
- Agency management: Lead and manage our digital media agency
- Campaign and channel optimisation: Oversee bidding, budgeting, and other optimisations to drive results across paid platforms
- CRO: Perform A/B testing on ad creatives, landing pages, and bid strategies to optimise ad performance
- Reporting: Regularly report on performance metrics and use data-driven recommendations to enhance strategy. Develop in collaboration with the agency custom dashboards and reports to visualise campaign performance and business impact
- Strategic Insight & Performance Analysis: Provide expert insights and suggestions to boost campaign effectiveness and optimise spend
- Budget management: Advise on and allocate digital marketing budgets, constantly analysing spend and recommending changes as necessary to ensure optimisation, KPI performance and revenue targets. Collaborate with the agency on managing the campaign budget
- Advanced Retargeting: Create and manage lookalike audiences to reach high-potential segments
- Martech: Undertake data and technological improvements that improve overall paid performance. Work with our product + engineering team to manage tracking tags across all Paid Media platforms (Google Tag Manager, Facebook Pixel, etc.)
Our take
JustGiving is the world’s leading online giving platform, helping individuals, charities and companies organise impactful campaigns to raise funds for a cause they care about. Since launching in 2000, JustGiving has helped to raise over £6 billion for good causes globally - managing almost 200 million donations from more than 180 countries.
The company makes money through the voluntary contribution of donors, having scrapped its UK platform fee in 2019, and most of the funds are invested in product development. In fact, the company has maintained its leading position mainly through continued innovation and platform upgrades; such as using behavioural science to redesign the platform's interface, and its most recent integration of generative AI.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Company benefits
- Private pension scheme
- Flexible working
- GymPass membership
- Cycle to work scheme
- Volunteer for vacation - You can earn up to 3 extra vacation days by helping charities and local causes of your choice.
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company HQ
Waterloo, London, UK
Leadership
Mike Gianoni
(CEO (Blackbaud), not founder)CEO of Blackbaud, the company that bought JustGiving in 2017.
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