Marketing Manager, Mantra Health
$65-70k
+ Bonus opportunity and stock options
Digital mental healthcare clinic for students
Be an early applicant
Digital mental healthcare clinic for students
101-200 employees
Be an early applicant
$65-70k
+ Bonus opportunity and stock options
101-200 employees
Company mission
To improve young peoples' mental healthcare access through clinical services, software, and design.
Role
Who you are
- The ideal candidate will bring a background in Higher Education or Behavioral Health; experience at an advertising agency is a plus—especially if it includes demand generation or webinar execution
- You have 3–5 years of experience in marketing, ideally within behavioral health, higher education, or a mission-driven B2B organization. You’ve supported campaigns across the funnel and install base—from email and social to webinars and content
- You’re skilled at driving awareness and engagement through well-executed campaigns. You’ve managed demand generation initiatives, owned event logistics, and know how to get things done with excellence and efficiency
- You thrive in fast-paced, cross-functional environments and are comfortable managing multiple projects at once. You bring clarity to chaos and know how to keep teams aligned and on track
- You take ownership of your work and hold yourself accountable to outcomes. You’re proactive, resourceful, and constantly looking for ways to improve performance
- You’re organized, detail-oriented, and fluent in tools like HubSpot, Zoom Webinar, and Salesforce. You may have agency experience or have worked in a collaborative, “wear many hats” team environment
What the job involves
- We are seeking a Marketing Manage to lead and optimize demand generation and marketing efforts
- This role is a unique blend of hands-on execution and strategic thinking, focusing on marketing initiatives such as webinars, personalized email campaigns, and marketing assets that drive awareness and conversion within Mantra’s funnel
- You will be responsible for developing targeted marketing campaigns, managing end-to-end webinar execution, and continuously refining strategies to maximize engagement and impact
- As a mission-driven organization in the mental health and higher education space, our team requires consistent cross-functional collaboration across go-to-market, requiring a marketing leader who can navigate complexity and execute with precision
- This position offers a unique opportunity to develop high-impact marketing campaigns, collaborate with thought leaders in higher education and mental health, and help shape the future of student mental health support
- Marketing Strategy & Execution: Lead the execution of key marketing initiatives, including demand generation campaigns, content development, customer marketing programs, and Mantra’s webinar strategy. This includes sourcing panelists, developing compelling content, managing logistics, and driving audience engagement to support overall marketing and business goals
- Marketing Asset Development: Create compelling marketing materials alongside content marketing, including case studies, one-pagers, and thought leadership content, to support both acquisition and engagement efforts
- Demand Generation, Customer Marketing & Funnel Optimization: Develop targeted campaigns that move university stakeholders through the sales funnel and deepen engagement with existing partners. Tactics may include email nurtures, newsletters, social media, and webinar promotions
- Performance Tracking & Optimization: Analyze marketing campaign performance, customer engagement, and webinar data, using insights to refine strategies and improve outcomes
Our take
The United States is in the midst of a pressing mental health crisis, affecting a vast number of college students nationwide. The repercussions of students not receiving the necessary support are dire, often resulting in academic dropouts or even severe crises.
Mantra Health has stepped in to provide a digital mental health counseling platform aimed at college and university students in the US. It operates as a kind of bridge between college counseling services and mental health professionals. Acting as a supplement for counseling offices rather than a replacement, it has helped gain customers from a whole host of reputable universities including Penn State and MIT.
With 2023's fresh injection of funding, Mantra Health is expanding its workforce and forging partnerships with more insurance providers. These strategic moves aim to alleviate the financial burden currently shouldered by universities and further enhance the accessibility of mental health support for students
Steph
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2023
$5m
SERIES A
Jan 2022
$22m
SERIES A
Total funding: $35.4m
Company benefits
- Equity
- Medical, vision, and dental coverage for employees, spouses, and dependents
- 401k
- Flexible work location (work from the Bahamas for a few weeks? Cool by us)
- Unlimited PTO
- Inclusive parental leave, equal for all parents
- $1,000 new-parent mental wellness benefit
- Commuter card, if you commute
- Access to One Medical
- Healthcare & Dependent Care FSA
- Free access to remote & in-person wellness classes via our co-working space
Company HQ
Rose Hill, New York, NY
Leadership
Ed Gaussen
(Co-Founder & President)Prior to co-founding Mantra Health, was Chief Growth Officer at Tinder, Board Observer at democratized cryptocurrency brokerage Safello, as well as an Analyst and Associate at VC White Star Capital.
Ravi N. Shah, MD, MBA
(Co-Founder & Medical Advisor)Chief Innovation Officer, Department of Psychiatry, at Columbia University Irving Medical Center. Clinical Advisor at online alcoholism treatment platform Tempest, and mental healthtech startup Two Chairs.
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