Social Media Lead, OKX

• 10+ years of experience in social media and/or brand marketing
• Previous experience in crypto or web3 and/or deep understanding of its culture and ecosystem
• Previous experience creating for social media channels X, Instagram, TikTok, Discord
• Social capital and experience with top creators and influencers in Europe
• You love and live memes - from classic memes to irl trends, you know whats going on in popular culture
• You get your dopamine from creative taglines and social first storytelling
• You have framework thinking and an owner mentality
• Strong project management skills
• Portfolio that demonstrates your strategic, conceptual, and design skills
• Proficient in social design tools: Figma, Canva
• Exceptional communication skills in English
• Problem-solver and flexible to adapt to the ever-evolving climate of social media
• Prioritization skills and ability to manage timely social projects and evergreen campaigns

Desirable

• As Social Media Lead for Europe, you will be at the forefront of crafting OKX social and cultural presence through impactful concepts and thumb-stopping content
• You will lead the global social team towards big ideas, innovative executions with crypto influencers, and help grow our social communities
• You will work with social media managers to define our storytelling on social especially across Europe, bring day-to-day posts to life and jam with influencers to figure out how to crack the next big cultural moment
• Ideate, oversee and execute social storytelling on X (Twitter), Facebook, Instagram, Snapchat and TikTok
• Work with influencers to create socially charged community programs, video content and memes
• Generate interesting influencer briefs and prompts
• Grow and galvanize a community of crypto and OKX evangelists
• Continuously explore new trends to stay ahead of the curve and deliver innovative social content
• Generate strategic framework and copy for brand and product campaigns that bring home our brand's unique tone of voice and distinctive style
• Collaborate with internal departments to establish campaign objectives, align distribution requests and complete tasks
• Create SOPs for effective cross-functional collaboration, resolve conflicts and motivate the team to bring their most creative self to work everyday