Chief Growth Officer, FairMoney
Instant loans app
Job no longer available
Instant loans app
1001+ employees
Job no longer available
1001+ employees
Company mission
To bring financial inclusion to underbanked people in emerging markets.
Role
Who you are
- The "Full-Stack" Leader: You are equally comfortable optimizing a Facebook Ad Account for quick loans as you are negotiating a Payroll API Integration with a corporate partner
- Collaborative Influencer: You have experience working in a matrixed environment, supporting General Managers/Business Unit Heads, Product and Risk with marketing muscle without needing to own the sales operation directly
- Multi-Geography Experience: Proven track record of managing growth across multiple African countries or emerging markets
- Financial Fluency: You speak the language of Unit Economics, Cost of Funds, Float Yield, and Payback Periods. You can debate LTV models with a CFO
- Experience: 10+ years in Growth, Marketing, or P&L roles, with deep experience in Fintech, Digital Banking, or High-Velocity Consumer Tech
What the job involves
- We are looking for a Chief Growth Officer who is a business builder. You will hold the keys to our Consumer Growth Engine while acting as the strategic marketing partner for our Business and Asset Finance divisions
- Your mission is to execute a "Tri-Engine" Strategy:
- Globalize Quick Loans (The Cash Cow): Sustain and aggressively grow our core high-velocity, short-tenure lending business (~40k loans/month) across Nigeria, Zambia, and Uganda
- Build Prime Consumer Lending (The New Frontier): Build a new acquisition engine for Low-Risk Salary Earners to drive our lower-interest, higher-tenure Consumer Loan product and capture low-cost deposits (Float)
- Power Business & Asset Finance (Strategic Enablement): Partner with the General Managers of FairMoney Business and Asset Finance to build the digital pipelines and brand awareness needed to fuel their sales teams
- 1. Strategic Ownership of Marketing Budgets (Consumer)
- Manage a multi-million Euro annual growth budget with full autonomy for the Consumer vertical
- Dynamically allocate capital between High-Velocity Channels (Digital/Quick Lending) and High-LTV Channels (Partnerships/Prime Lending) to maximise Enterprise Value
- Prioritise Profitability and LTV over vanity metrics, ensuring every channel meets strict payback targets
- 2. Scale Prime Consumer Lending & Banking (The Partnership Engine)
- Crack "Low Risk" Acquisition: Build a scalable Offline & Partnership Engine to acquire Prime Users (Salary Earners) who are often blind to digital "loan apps."
- Payroll & B2B2C Strategy: Design and execute partnerships with HR/Payroll platforms, Corporates, and Unions. Use these aggregators to verify income (Bank Statements/Data) and distribute our Low-Risk Consumer Loan product at scale
- The "Banking" Hook: Use the Prime Loan as an entry point to capture the user's Salary Account, unlocking our 19% yield on float
- 3. Enable FairMoney Business & Asset Finance
- Digital Lead Generation: Build high-quality digital funnels that feed qualified leads (SMEs, Fleet Operators) to the Business Banking and Asset Finance sales teams
- Brand Awareness & Air Cover: Design and execute Above-the-Line (ATL) and targeted digital campaigns that position FairMoney as a serious player in Vehicle Financing and Merchant Banking, warming up the market for the GMs' sales forces
- Cross-Sell Architecture: Design the lifecycle journeys that convert our millions of Consumer borrowers into potential Business Banking clients
- 4. International Expansion & Market Entry
- Scale Zambia & Uganda: Drive the growth strategy for our live markets in East and Southern Africa. Adapt the "Nigeria Playbook" to local nuances, optimizing acquisition channels for each specific market
- New Market Launch: Lead the scouting and go-to-market strategy for further expansion across Africa, setting up the initial acquisition infrastructure for day-one growth
- 5. Master Performance Marketing & Tech
- Lead the technical overhaul of our digital marketing stack (Google, Meta, Affiliates) across all geographies
- Solve complex Attribution & Signal Loss challenges (iOS/Android) to ensure we are bidding on "Quality" (Repayment/Deposits) rather than just "Volume."
- Champion the use of AI & Machine Learning for Propensity Modeling—predicting user value before ad spend
- 6. Unlock Product-Led Growth
- Collaborate with Product and Risk leadership to implement Dynamic Onboarding
- Identify and remove funnel friction points (e.g., card linking, KYC steps) for verified low-risk users (via Payroll/Bank Statement APIs) to drastically improve conversion rates without compromising risk standards
Application process
- Screening interview with a member of the Talent Acquisition team (45 minutes)
- Strategic & Technical interview with our CPO (60 minutes)
- Case study assignment
- Panel case study discussion with key stakeholders (90 minutes)
Our take
For individuals in emerging markets, it can be difficult to access lending services from traditional banks, making it difficult to get a business off the ground or to secure funds in an emergency. FairMoney is a digital bank that supplies instant loans with no collateral required, to level the finance playing field for underbanked consumers.
FairMoney was founded in 2017 and began operations for people in Nigeria, supplying loans of up to ₦1,000,000 (roughly €2,000). As well as lending, the company also supplies free-transfer bank accounts, a debit card for spending, and other financial services that its clients would not normally be able to access. Application can be done extremely fast, and boasts the simplicity of being conducted via a mobile app.
FairMoney has secured good funding that will allow it to expand operations and hire additional talent. With the acquisition of a microfinance bank license, the company is allowed to operate as a financial service provider in Nigeria, and it has begun expansions into India.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Company HQ
Notre-Dame-des-Champs, Paris, France
Leadership
Laurin Nabuko Hainy
(CEO)Former CEO of Le Studio VC. Has been a Board Member at four companies. Co-founded NutriGo.
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