Marketing Analytics Manager, Duolingo
$93.5-184k
+ Equity
Language education platform
Open for applications
Language education platform
1001+ employees
Open for applications
$93.5-184k
+ Equity
1001+ employees
Company mission
Duolingo's mission is to give everyone access to a private tutor experience through technology, making learning fun and providing universal access to language education.
Role
Who you are
- Minimum of a Bachelor's degree in Statistics, Mathematics, Economics, or another related STEM degree field
- At least 2 years of experience as a marketing analyst working with data from digital campaigns
- Strong expertise using SQL to extract, clean, and transform data in large, complex, nested, databases
- Expertise working with R, Python, or other statistical software
- Proficiency with data visualization tools such as Tableau or Data Studio for data analysis, insight synthesis and presentation
- Strong ability to condense complex concepts and analysis into clear and concise takeaways that drive action
- Excellent written and verbal communication skills with meticulous attention to detail
- Demonstrated strong intellectual curiosity
- Able to work in our New York office
Desirable
- Experience querying large data warehouses (e.g. AWS/Redshift and Google Cloud)
- Experience with digital subscription and in-app purchase mobile businesses with millions of users
- An impressive Duolingo XP or streak!
What the job involves
- For this growing team, we're looking for a curious marketing analyst to help us build the foundations of measuring and understanding the impact of our media spend
- You will serve as a bridge between marketing and the data science team and play a key role in enabling more data-driven marketing campaigns for Duolingo
- Create data driven insights about the impact of our global performance marketing campaigns
- Develop new approaches to grow our user base through data driven marketing optimization
- Collaborate with our international marketing, social media, and CRM team to support campaign decisions
- Partner with our data science team to better understand our new user cohorts and user behaviors
- Act as a thought partner in defining the company’s marketing key performance indicators and tracking progress against target metrics
- Mold data from multiple sources to answer key strategic marketing questions
- Partner with marketing tech to influence and prototype backend data design, build intuitive and readable dashboards using visualization tools (e.g., Tableau), and extract actionable insights
- Bridge analytics and marketing, speaking both languages
Our take
Duolingo is a free to use language learning app, offering 95 courses across 38 distinct languages. It is the most downloaded education app in the history of the App Store and has previously been awarded Apple's iPhone App of the Year and Android's Best of the Best.
With over 500 million learners, the company has unprecedented data insights on how people learn. Its team of language learning scientists, machine learning engineers, and AI experts use this data to constantly improve its effectiveness.
Alongside language courses, the company has created the Duolingo English Test which is an affordable and convenient language certification option accepted by more than 2,000 universities and institutions worldwide. Since its 2021 IPO, Duolingo has shown strong momentum and regular changes to the app have brought increased user engagement, retention, and stronger conversion.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
54% female employees
15% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Nov 2020
$35m
LATE VC
Apr 2020
$10m
LATE VC
Total funding: $183.3m
Company benefits
- Medical, dental, and vision for employees as well as eligible partners and dependents
- Mental health benefits such as therapy sessions and coaching to support you to be your best self
- Fertility benefits to support your family planning journey
- Fully paid parental and adoption leave
- Fully paid subscription to Care.com and paid backup days for dependents and your fur family
- 401(k) with generous match and immediate vesting
- 20 days of paid time off, with two additional weeks off for winter break
- First-time home buyer bonus (in Pittsburgh)
- Competitive salaries and equity
- Yearly stipend for professional development
- Transportation reimbursement for however you get to work
- Lunch prepared daily by our in-house chefs
- Annual international retreat for all full-time employees
- Monthly events celebrating our team and their amazing work
- On-site gym and massages
- Game room for taking brain breaks
Company values
- Learners First - Our mission and reason for existing is to make sure everyone in the world has access to high-quality education
- Take The Long View - If it works in the short-term but hurts Duolingo in the long-term, it's not right. We make decisions that keep us moving toward our big goals
- Prioritize Ruthlessly - We have millions of learners and only hundreds of employees, so our work must focus on initiatives that have high return on investment. Make your time matter
- Ship It - For a good idea to become reality, it needs a plan and a sense of urgency. So go go go!
- Test Everything - We measure and test everything so we can make informed decisions based on data
- We Haven’t Won Yet - Until every person who wants to learn is doing so with Duolingo, we need to keep innovating, pushing the envelope, and learning ways to get better
- Strive For Excellence - To change how the world learns, we must do world-class work. From the people we hire to the features we ship, we never settle for just okay
- All For One, One For All - We stay engaged and make choices that benefit the greater good-because Duolingo's success is our success
- Be Candid And Kind - We build things together with transparency and care for each other. We offer feedback compassionately but with excellence in mind, and receive it openly and as an opportunity to grow
Company HQ
East Liberty, Pittsburgh, PA
Articles
Leadership
Luis von Ahn
(CEO)Professor at Carnegie Mellon University and founder of CAPTCHA and reCAPTCHA sold to Google.
Severin Hacker
(CTO)PhD in computer science from Carnegie Mellon University.
Salary benchmarks
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