Field Marketing Manager, Guesty
$90-100k
Property management software for short-term rentals
Job no longer available
Property management software for short-term rentals
501-1000 employees
Job no longer available
$90-100k
501-1000 employees
Company mission
To make the jobs of property management companies easier.
Role
Who you are
- Guesty is seeking a creative and experienced Field Marketing Manager to join our dynamic Marketing team
- If you love the travel space, are entrepreneurial in spirit and have excellent project management skills, then this position is for you
- 2+ years in B2B event marketing/event management
- Native English speaker - a must
- Ability to easily travel to NYC, when requested
- Proven ability and desire to work in a fast-paced environment, to meet tight deadlines and to align with marketing budgets
- Excellent communicator, collaborator, and creative thinker, with the ability to use data to inform all decisions
- Keen attention to detail and strong organizational skills
- Flexible work schedule and the willingness to travel
- Familiarity with Hubspot, Monday.com and Salesforce - a plus
- Experience at a tech startup - a plus
What the job involves
- . This role, reporting to the Head of Field Marketing, will be responsible for supporting the planning and execution of Guesty’s events
- Additionally, it will involve collaborating closely with the Field Sales team to align marketing strategies with their objectives and help ensure their goals are met
- Help develop, plan and execute Guesty’s event marketing strategy, including sponsored, owned and partner events, both in-person and virtually - with a focus on measurable outcomes
- Oversee the planning and logistics for in-person sponsored events, including, but not limited to, vendor management, materials preparation, travel arrangements, and coordination with third-party agencies or contractors
- Work closely with the Field Sales team to understand local market needs and tailor events to specific regional or account-level priorities
- Collaborate with sales leaders to align event schedules and marketing efforts with broader sales targets and goals
- Conceptualize and work alongside the Content Team, to create event-related content, promoting Guesty’s offering to our target audience. This includes event themes, landing pages, virtual presentations, print materials, booth copy, email content for campaigns and more
- Connect - and maintain constant communication - with associations, Guesty’s Marketplace partners and industry leaders/organizations on their owned events, uncovering relevant opportunities for our participation
- Help in planning GuestyVal, Guesty’s conference for clients and prospects, working with external and internal teams to ensure everything is aligned with our goals
- Work with teams across the company – from Sales to Strategy to Product - to identify and evaluate new event opportunities that will position Guesty as a thought leader and bring the right leads into our pipeline
- Own and manage a portion of the events budget, making sure all activities are in line with Guesty's lead generation efforts and contribute to our funnel of marketing activities
- Generate in-depth reports together with our Performance team to showcase event ROI and track converted leads
Our take
The short-term rental economy has gone from strength to strength since the revolutionary introduction of Airbnb into the industry. Now startups are competing to iron out the kinks in vacation and rental experiences for both landlords and tenants.
Guesty is doing this through building the Salesforce for property management. By focusing on the operational hiccups of running a short-term rental property - and there are many - Guesty has built up a loyal customer base who are grateful for the software which unlocks time and money.
The company is now investing in growth and technology while extending its marketplace of third-party integrations. It is also continuing to build out its machine learning capabilities which augments many of its products, triaging guest messages for example.
The startup is also starting to develop products for other types of property, including multi-unit listings and “aparthotels.” Guesty must continue to deliver a quality service for these new types of customers who will bring with them higher expectations than casual hosts.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2024
$130m
SERIES F
Aug 2022
$170m
SERIES E
Total funding: $410.2m
Company HQ
Covina, CA
Leadership
Amiad Soto
(CEO)Industrial Engineering graduate from Tel Aviv University. Guesty arose from their time struggling as an AirBnb host.
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