Content Writer, Health-E Commerce
HSA
$50-70k
+ Discretionary Annual Bonus Eligibility: Up to 10%
More information about location
Connecting consumers to FSA & HSA eligible products
Job no longer available
Connecting consumers to FSA & HSA eligible products
101-200 employees
Job no longer available
$50-70k
+ Discretionary Annual Bonus Eligibility: Up to 10%
More information about location
101-200 employees
Company mission
To educate and support individuals as they embark on the path to personal health improvement.
Role
Who you are
- Minimum of 2 years of experience writing for digital channels — ideally with a focus on B2C, health, finance, or eCommerce
- Excellent writing, editing, and research skills with attention to detail and brand tone
- Curiosity about the consumer mindset and ability to create content that informs, motivates, and builds trust
- Interest in healthcare, financial wellness, or benefits education is a strong plus
- Familiarity with content strategy, UX writing, or SEO is a bonus
What the job involves
- We are seeking a Content Writer to join our dynamic marketing team. In this role, you’ll create and optimize content that supports the HSA customer journey — from awareness to conversion to advocacy — while contributing to content strategies for our TPA partners and eCommerce customers
- This is a unique opportunity to write across platforms, audiences, and formats — combining empathy, creativity, and clarity to deliver helpful, benefit-driven messaging at every touchpoint
- Write and edit content that guides consumers through the HSA experience — from learning what an HSA is to making smart purchases with it
- Support partner-facing content needs, including toolkits, emails, landing pages, and education materials for TPAs, brokers, and employers
- Contribute to eCommerce content strategy by writing product copy, category pages, email campaigns, and educational resources
- Collaborate with design, brand, and marketing teams to ensure consistent tone, voice, and UX across content
- Help map and improve content across key moments in the HSA customer lifecycle
- Stay up to date on healthcare benefit trends and translate complex terms into consumer-friendly language
- Maintain and update content in CMS and support ongoing SEO optimization
Our take
Health-E Commerce is one of the digital health industry’s leading providers of direct-to-consumer pre-tax health and wellness accounts. It is the parent company for a family of brands including FSA Store, HSA Store and WellDeserved. Combined, these serve millions of consumers in the US.
The company has flourished as an increasing number of Americans are using their workplace benefits to design healthcare solutions at a time of rising costs. Health-E Commerce’s brands have become trusted solutions for millions of consumers shopping with FSA (Flexible Spending Account) and HSA (Health Savings Account) currency.
The company has remained focused on continuous improvement and development of new/expanded offerings. This sets up Health-E Commerce nicely to remain a top player in the space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2012
$2.2m
SERIES A
Apr 2011
$0.9m
SERIES A
Total funding: $3.1m
Company HQ
Dallas Downtown Historic District, Dallas, TX
Leadership
Zack Peckham
(CEO)Zack joined Health-E Commerce in 2017 as VP of Strategy, moving into the role of CFO in 202 and CEO in 2025. Prior to this, he spent nearly 5 years at Afton Capital PArnters as a Principal.
Stuart Hill
(CFO)Prior to joining Health-E Commerce in 2025, Stuart was the CEO of Kate Somerville Skincare and CFO of Unilever Prestige, Paula's Choice Skincare, and Dermalogica.
Keri Kaiser
(CRO)Prior to joining Health-E COmmerce in 2022, Keri spent 10 years at Children's Health as a VP then Senior VP of Marketing and Communications and then Chief Marketing and Experience Officer, SVP of Marketing, Communications and Experience.
Bhargav J. Shah
(Chief Product & Technology Officer)Alongside Health-E Commerce, Bhargav is the Founder and CTO of RSDB Consulting. Previously, he was the CTO of One Technology and Chief Information Officer at Pier 1 Imports and IntegraCore.
Rachel Rouleau
(CCO)Rachel joined Health-E Commerce in 2013 as a Compliance Director, she then moved into the role of VP of Compliance in 2022 and CHief Compliance Officer in 2022. Previously, she spent 4 years at WageWorks in various COmpliance/Communications roles.
Vik Panda
(CDHO)Prior to Health-E Commerce, Vik spent 19 years as a self-employed Consultant/Advisor. He was also the COO at Maximus and GM at Thirty Madison.
Seiya Vogt
(CMO)Prior to Health-E Commerce, Seiya spent 3 years at Thiry Madison as a VP of Marketing. He also worked as a VP of Marketing & Growth at Boxed.
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