CRM Marketing Executive, Aberdeen

• Experience building CRM programs from scratch
• Strong track record of executing successful cross-channel lifecycle comms that improves activation, engagement and retention
• Technical aptitude with a creative eye. You are as adept at the technical intricacies of CRM systems and marketing ops as you are with creative design and messaging in your comms
• You are customer centric, and have a deep understanding of customer segmentation
• You have a bias for action and thrive in ambiguity
• End-to-end planning, development and execution of large-scale cross-channel lifecycle campaigns
• Deep expertise with customer engagement platforms (Sailthru, Iterable, Braze, et al),
• Experience delivering automation & personalisation strategies
• Analytical - excited by and proficient at numerical marketing, a love for data
• Obsession with your craft, down to the smallest detail

Desirable

• We’re looking for a CRM Marketing Manager to join our team.
• In this high-impact role you will be on the frontline of our subscriber engagement strategy, building out our CRM capability to convert, engage and retain users across our subscriber lifecycle while also engaging with subscriber inquiries
• The CRM Marketing Manager will play a crucial role at Finimize
• You will build out our CRM & Lifecycle capability and implement marketing automations that drive user engagement and growth
• You will design and execute strategies that drive subscriber engagement, convert users and newsletter readers to our Finimize Premium subscription and mitigate churn
• You will work closely with stakeholders across Growth, Community, and Product to create email, push, and in-app campaigns, optimizing them along the way with A/B and multivariate testing
• Our ideal candidate is hands-on and technical, equally strategic and operational with experience building CRM programmes from scratch and has deep expertise building user journeys and automated workflows
• Develop and lead the strategy for end-to-end user and subscriber acquisition, engagement and retention
• Manage the end-to-end process for lifecycle communication across all channels - email, push, in-app - from brief to execution and post-campaign analysis
• Create our audience segmentation strategy, define our subscriber segments and build reporting for free and premium subscribers
• Own the lifecycle communications for Finimize Premium subscribers
• Identify organic and manufactured triggers and design strategies that leverage triggers to drive habituation, engagement and retention
• Create programs for subscriber on-boarding, lifecycle management, and winback initiatives
• Analyse campaign and channel performance and use insights to identify opportunities to increase engagement and conversion rates at all stages of our subscriber’s lifecycle journey
• Manage experimentation agenda continuously improve performance across all CRM channels
• Own the CRM campaign calendar
• Deliver consistent and innovative user experiences across our channels that enables us to personalise our user journeys
• Partner with Product and Engineering to identify and build features that will support your CRM strategy
• Create and share weekly and monthly performance reports
• Respond to subscriber inquiries, resolving requests and improving subscriber satisfaction
• Monitoring and responding to customer reviews across App Store, Google Play, TrustPilot and more