Performance Marketing Director, Petlab
Canada
$140-175k
+ Bonus
Food and supplements for pets
Open for applications
Food and supplements for pets
101-200 employees
Open for applications
$140-175k
+ Bonus
101-200 employees
Company mission
To maximise the health and well-being of every pet.
Role
Who you are
- You love 100% owning your performance marketing campaigns from A-Z, not just the media buying aspect, but being accountable to ensure media, creative, conversions, etc. are all dialed in
- You’re extremely analytical with the ability to quickly detect patterns in data
- You’re deeply experienced in the nuances of direct response video ads
- You have a knack for collaborating with creative teams to get the video ads just right
- You know how to synergize ads with congruent landing pages to maximize CVR and AOV
- You’re comfortable managing an omnichannel budget and P&L
- You’re completely addicted to all thing performance marketing and can’t get enough of it
- We’re looking for a seasoned marketer who thrives on data, creativity, and ownership
- You have experience managing significant ad budgets and understand how to synergize media buying with creative and conversion optimization
- You’re strategic, but you also love rolling up your sleeves to execute and iterate
- Your experience spans direct response marketing, paid social and search strategies, creative ideation, and P&L management
- You know how to leverage analytics to optimize campaigns and scale winning strategies while collaborating across teams to ensure seamless execution
- Creative Collaboration: Partnering with creative teams to develop and test impactful ad concepts
- Execution: Hands-on management and optimization of campaigns across Meta, Google, and other platforms. This would involve producing engaging ad copy, structuring and building ad campaigns from scratch and monitoring their performance real time
- Analysis: Diving into campaign data to uncover actionable insights and inform strategy
- Strategy: Identifying new opportunities, planning campaigns, and iterating on successful initiatives
- 7-10 Years in Performance Marketing: Proven experience managing $1M+ in monthly ad spend across platforms like Meta (Facebook/Instagram) and Google Ads
- Direct Response E-com Expert: Heavy exposure to direct response marketing, including creative, media, and funnel optimization
- Data Obsessed: Proficient in analytics platforms and Excel, with a knack for uncovering patterns and opportunities in data
- Strategic Thinker & Doer: Capable of developing high-level strategies and executing them with precision
- High-Growth Mindset: Energized by a fast-paced, high-velocity environment where conditions evolve rapidly
- P&L Management: Experience balancing revenue growth with profitability targets
- Exceptional Communicator: Clear and concise in articulating ideas, strategies, and results
What the job involves
- We’re seeking a highly skilled hands-on Performance Marketing Director to lead the charge in the Canadian market, leveraging deep experience in paid social, paid search, and other acquisition channels to achieve aggressive revenue and customer acquisition targets
- This is a role for someone who thrives on end-to-end ownership, is obsessed with driving results, and has an innate ability to combine analytical rigor with creative strategy
- You'll manage campaigns from A to Z – from planning and execution to optimization and profitability – with the support of a talented team
Our take
Petlab Co is a direct-to-consumer pet supplement company. Founded by serial entrepreneur brothers, Christopher and Andrew Masanto, it has become one of the fastest-growing pet company in the USA.
Petlab Co’s focus on environmentally friendly pet food and probiotic supplements had a built-in market already, and that community has grown exponentially through digital marketing prowess.
The company has expanded its global presence by launching in Canada & Europe, with support from HSBC UK. Petlab Co is now focused on growing its team and targeting new audiences. Its products continue to win international pet food awards like the dog dental care product of the year at the Pet Innovation Awards 2024.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company benefits
- Home Office Stipend
- Pet Friendly Office
- Collaborative Working Space
- Flexible working hours
- Company Equipment - You choose between a mac or a PC!
- Audible subscriptions - We love to promote and encourage personal & professional development so we couldn't be happier to pay for audio-books subscriptions of your choice on Amazon
- Employee Assistance Programme - We make sure our team is covered for a range of different circumstances personally and professionally, and have an employee assistance program that provides a complete support network of expert advice for the ultimate work/home life balance
- Pension Scheme - contributions towards your pension scheme!
- Cycle to work Scheme - Who doesn't love a brisk cycle into work! We have secure bike storage with a service lift and entrance dedicated to our wonderful cyclists
Company values
- Improve the lives of pets
- A commitment to quality
- Build loving communities
Company HQ
London, UK
Articles
Leadership
Christopher Masanto
(CEO & Co-Founder)Currently Investor at Oura, Spiritual Gangster and Seed Health.
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