Senior Brand Designer, Parafin

• 6+ years of visual/brand design experience
• A versatile brand and graphic designer with a strong portfolio spanning digital and print. Comfortable working across mediums: web, social, print, environmental, and motion
• Experience owning a visual identity end-to-end, from brand strategy and ideation to execution and rollout
• Experience leading or contributing to a rebrand or brand refresh
• Strong proficiency in Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign), and AI tools in your design workflow
• Excellent typography, layout, and composition skills with a sharp eye for detail
• Familiarity with web design principles and asset handoff for digital production
• Autonomous enough to take a brief and run with it, and strong enough as a communicator to present and defend creative decisions to stakeholders

Desirable

• We're looking for a Senior Brand Designer to own Parafin's visual identity across every surface: website, social media, blog, paid ads, video, events, and more
• Ou'll be the creative force behind how Parafin looks and feels in the world
• This role is about more than making things look good. You'll bring strategic thinking to brand consistency, help us scale our visual system, and collaborate across teams to produce high-quality work that reflects who we are and the mission we're on
• This role sits on the design team and partners closely with marketing to bring the brand to life
• Own and evolve Parafin's visual identity, maintaining the brand system and building out templates and components. Maintain and scale a brand asset library and style guide so the whole company can stay on-brand
• Concept and execute marketing campaigns across web, social, paid ads, email, blog, and video, from initial idea to final delivery
• Design, build, and maintain website assets and pages, partnering with marketing and engineering to keep our web presence polished, modern, and up to date
• Art-direct and produce video and motion content for social, ads, and web: hands-on or through vendors
• Collaborate with the product design team to accurately represent and market our product, highlighting key features, maintaining visual consistency, and ensuring product visuals reflect the real experience we deliver
• Create event and office materials such as posters, signage, swag, and internal communications
• Proactively identify opportunities to improve how Parafin shows up in the market, finding gaps in the brand system and proposing how to fill them before being asked