Senior Account-Based Marketing Manager, UpKeep
$150-160k
+ annual bonus + equity
Computerized maintenance management system software platform
Open for applications
Computerized maintenance management system software platform
101-200 employees
Open for applications
$150-160k
+ annual bonus + equity
101-200 employees
Company mission
To give facility management and maintenance teams the tools they need to increase productivity.
Role
Who you are
- 4+ years of B2B SaaS demand generation experience with 2+ years focused on ABM strategies and tactics
- Proven track record of driving engagement, pipeline, and revenue
- A firm understanding of how an ABM programs work, especially the nuances of tailoring marketing programs and campaigns to different audience segments
- Experience partnering across internal marketing teams, SDR and sales teams to collaborate and execute successful integrated campaigns
- Strong understanding of the sales process and how to help our sales partners be successful
- Experienced user of an enterprise-class marketing tech-stack: Hands-on Salesforce experience is a must; Pardot or similar marketing automation platform working knowledge is preferred, 6Sense or alternate ABM solution, SalesLoft or alternate sales engagement tool, and Postal.io or similar gifting platform experience are a plus
- Technical knowledge of latest ABM marketing tools like SalesLoft, 6Sense, Postal.io or similar software
- Team leader with the ability to work individually as well as collaboratively
- Action-oriented and results-driven mentality
- Highly organized with strong time-management skills
- Receptive to change – is flexible. Seeks and adopts improved approaches and processes
- Initiates action – is results oriented, takes responsibility for actions and outcomes. Meets commitments and strives for high performance
- Manages the workload - makes timely decisions, prioritizes effectively, solves problems, monitors results and takes remedial action where necessary
- Technically proficient – knows the role and has a solid familiarity with tasks and responsibilities
- Takes responsibility for own learning - knows personal strengths and recognizes development needs. Is open to feedback and always seeks to learn
- Communicates ideas – strong facilitation and written communication, proposes a way forward. Listens to views of colleagues and takes in diverse perspectives
- Works collaboratively – shares information, fosters teamwork and contributes to a positive work environment where people want to come to work
- Display ethical character and competence - acts with integrity and intent, is accountable for own actions, behaves according to the company values
- Act as a good citizen of UpKeep
What the job involves
- The ABM Marketing Manager is responsible for generating opportunities in our target accounts and personas across new business and a subset of our customer base.
- You’ll help develop strategy and execute campaigns designed to engage target audiences/accounts, collaborating across all of marketing, Sales, and CS
- Work with marketing and sales leadership to develop a comprehensive account-based strategy, including account selection, digital ads, email campaigns, direct mail/gifting, events, and more to drive demand within our target accounts, personas, verticals
- Partner closely with product marketing to understand this segment of the market, the key personas, and what drives value and success to translate this into thoughtful and highly successful campaigns that drive awareness, engagement, and decision in our target accounts
- Align closely with sales teams to ensure synchronized messaging and measurable outcomes
- Leverage analytics and marketing & sales tools to track campaign performance and adjust strategies accordingly
Our take
For hundreds of thousands of repair workers, as well as facilities and operations managers, the task of making maintenance requests proves to be time-consuming and inefficient. UpKeep was designed so these critical workflow decisions can be made with data-driven insights and in real time, without mountains of note taking and paperwork.
For a monthly subscription fee, UpKeep's users can manage assets and inventory, track time and cost, implement preventative maintenance, and more, with two tiers of features plus a customizable business option to choose from. The platform serves companies across industries, from manufacturing and farming, to hospitality and fitness, and including global enterprises like Yamaha and Unilever. It keeps the sharing of all types of maintenance issues conveniently on one platform, in an easy to read user friendly interface.
In 2022, the company successfully patented its "UpKeep Edge" product, which leverages sensors and cellular gateways to deliver real-time data on operating environments. This achievement showcases that the company is at the forefront of innovation in its field, and is positioned well to continue bringing next-level products to its customers.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
35% female employees
-5% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2020
$36m
SERIES B
Mar 2018
$10m
SERIES A
Total funding: $48.9m
Company benefits
- Work from Home
- Stock Options
- Unlimited Vacations
- Medical, Mental, Dental, & Vision
- 401k Plan
- Paid Parental Leave
- Located in Westwood
- Dog Friendly Office
Company values
- Customers over revenue - We treat our customers the way we’d like to be treated. We anticipate their needs, actively listen to their requests, and care deeply about creating value for them. At the end of the day, it’s more important for us to do right by the customer than to worry about the most lucrative option
- Grit over prestige - We offer solutions, even if that means trying something new, in order to further the goals of our organization and customers. To honor our commitments, we face hurdles head on and think creatively to solve any problems in our path. When faced with the question, “Can we do X?” our instinctive answer is never simply “no,” it’s “no, but we CAN do Y instead.”
- Progress over perfection - We understand that our product and team always have potential to improve. We continuously develop our product in a way that helps our customers grow. When taking on a new project - we focus on moving quickly, not waiting until everything is perfect. As a team, we acknowledge mistakes, humbly embrace feedback, and pursue experiments with zeal
Company HQ
Westwood, Los Angeles, CA
Articles
Leadership
Ryan Chan
(CEO)Having studied at UCB, they worked as a Developer and Engineer for 3 years, before founding UpKeep as CEO in April 2016. They have been CEO since, alongside angel investing.
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