Demand Generation Lead, Netradyne
$130-160k
+ Annual Bonus
3 days a week in office
AI-driven dash cams for commercial vehicle fleets
Open for applications
AI-driven dash cams for commercial vehicle fleets
501-1000 employees
Open for applications
$130-160k
+ Annual Bonus
3 days a week in office
501-1000 employees
Company mission
To transform road and fleet safety by using advanced vision technology to change the way drivers interact with the road around them, therefore creating safer roadways for today and smarter roadways for tomorrow.
Role
Who you are
- 10+ years of experience in growth marketing, demand generation, or related fields within a high-growth B2B SaaS or technology company
- Proven ability to lead end-to-end marketing campaigns with a focus on pipeline generation
- Deep understanding of marketing funnels, ABM strategies, and metrics-driven campaign optimization
- Hands-on experience with marketing automation platforms (e.g., Pardot, Marketo) and CRM systems (e.g., Salesforce)
- Experience with demand capture and intent platforms (e.g., Demandbase) and web optimization techniques
- Strong analytical skills and the ability to translate data into actionable insights
- Proven success in cross-functional collaboration, particularly with sales, SDRs, and product marketing teams
- Strong project management skills with a track record of delivering on time and within scope
- Excellent communication and stakeholder management skills
What the job involves
- As the Senior Demand Generation Marketing Manager, you will own the strategy, execution, and optimization of end-to-end growth campaigns across multiple channels
- This role requires an individual who is data-driven, results-oriented, and experienced in crafting multi-channel marketing programs that fuel pipeline growth, working closely with sales, SDRs, product marketing, and other Go-to-Market (GTM) teams
- You will be responsible for implementing demand generation and growth strategies that include email marketing, paid media, ABM, webinars, and more to drive high-quality leads through the funnel
- This position requires someone with a proven track record in B2B marketing, especially in SaaS or high-tech sectors
- Campaign Strategy & Execution: Lead the development and execution of multi-channel growth marketing campaigns, including email, nurture, paid media, organic content, community engagement, and in-person events
- Program Building: Develop scalable marketing programs such as email nurtures, webinars, digital advertising, and ABM strategies targeting high-value accounts
- Full Funnel Optimization: Own full-funnel metrics, including reach, engagement, MQLs, MQAs, SALs, and pipeline impact, ensuring all campaigns are optimized for success
- Cross-Functional Collaboration: Partner with sales, SDRs, product marketing, and other GTM teams to ensure marketing efforts are aligned with sales goals and product initiatives
- Data-Driven Insights: Use data to inform decisions, continuously optimizing campaigns through A/B testing and performance tracking. Deep understanding of marketing analytics, dashboards, and intent data platforms (e.g., Demandbase)
- Segmentation & Personalization: Develop sophisticated segmentation and targeting strategies to drive personalized experiences across all touchpoints, improving engagement and conversion rates
- ABM & Demand Generation: Implement ABM strategies, including "one-to-few" campaigns, designed to reach key accounts, and use demand capture tactics to convert them through the sales funnel
- Website Optimization: Improve the web experience through strategies like reducing form friction, personalization for known visitors, and optimizing conversion paths
- Stakeholder Management & Leadership: Influence and communicate with key stakeholders across the organization to ensure alignment, timely delivery, and execution of projects
- Orchestration of GTM Strategy: Serve as a central hub for marketing efforts, ensuring seamless execution across all GTM functions, from demand generation to content strategy
- Quality Assurance: Ensure all deliverables meet a high standard of quality and are executed on time
Our take
Ensuring safe driving is essential for the smooth operation of commercial vehicle fleets, but this is difficult without insight into the way workers drive. Whilst fleets use dash cams to diagnose what went wrong in the event of a collision, such details are limited and can only be provided after it is too late to improve safety standards.
Netradyne provides AI-driven dash cams for commercial vehicle fleets, leveraging computer vision to provide visibility into data points such as driver distraction and distance from other cars. This data is provided in real-time to provide audio alerts to correct the behavior of drivers, whilst also being aggregated into compliance scores to calculate the safety standards of each driver.
Whilst dash cams are nothing new, Netradyne stands out by applying them to computer vision and AI, helping businesses to improve visibility into the safety of their commercial fleets. The company claims to improve the compliance scores of drivers by 90%, reducing the likelihood of accidents that could ultimately be detrimental to driver safety and business operations. 2022 funding of $65 million will be used to accelerate Netradyne's business growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jan 2025
$90m
SERIES D
Jul 2021
$150m
SERIES C
Total funding: $287.6m
Company benefits
- Yearly Bonus
- Company Paid Health Care, Dental, and Vision Coverage
- Three Health Care Plan Options
- Generous PTO and Sick Leave
- 401(K)
- Disability and Life Insurance Benefits
- $50 phone stipend per pay period
Company values
- We are customer loyalists
- We operate with integrity
- We are inventors
Company HQ
University City, San Diego, CA
Articles
Leadership
Avneesh Agrawa
(CEO)Senior Vice President of Technology and Product Management, and President of the India & South Asia Branch of Qualcomm from 2005 to 2015.
David Julian
(CTO)Principal Engineer and Manager of Qualcomm from 2003 to 2015. Experience as PhD Student of Information Theory at Standford University from 1997 to 2003.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 5 more jobs at Netradyne