Senior/Media Manager, Replit

• This is the right role if you've sat on the brand side (or want to move there from a media agency), you know what a great media plan looks like and what a lazy one looks like, and you get energy from being the sharpest media mind in the room without needing to touch the platforms yourself
• 5+ years of media planning and strategy experience, either brand-side managing external agencies or at a media agency serving major consumer brands
• Demonstrated experience independently reviewing and challenging agency media plans, not just executing against them
• Experience managing multi-million dollar media budgets across concurrent campaigns, including pacing, forecasting, and mid-flight reallocation
• Fluency across the full channel landscape: TV/CTV, online video, OOH, audio/podcasts, paid social, search, and programmatic — you can evaluate rates, rationale, and audience fit in any of them
• Strong command of media measurement: reach and frequency, brand lift, incrementality testing, and marketing mix modeling
• Sharp analytical skills; you can work from raw campaign data to find performance trends and budget inefficiencies, and you're at home in Excel
• Strong stakeholder management across Finance, Analytics, Creative, and agency teams; you write briefs people can actually work from
• AI-native: actively using AI tools to speed up analysis, reporting, and planning work — you're not just aware of them, you're using them daily
• Comfort operating in ambiguity and at speed; you don't need committee consensus to make smart decisions

Desirable

• Replit is investing seriously in paid media — TV, CTV, online video, out-of-home, audio, social, and search — and we need the person who makes that investment work
• This role is the internal owner of our media program: you'll direct our external media agencies, pressure-test their plans, steward the budget, and hold every dollar accountable for reaching the right audiences on the right channels at the right time
• You'll report to the VP of Marketing and act as the connective tissue between our brand and growth teams and our agency partners
• This is not a hands-on-keyboard activation role
• You won't be living in Ads Manager — you'll be the person who briefs the agency, challenges the channel mix, catches the pacing problem before it becomes a budget problem, and translates campaign performance into decisions leadership can act on
• Agency leadership: Serve as the primary day-to-day partner to our media agencies. Set strategy direction, write clear briefs, run planning cycles and QBRs, and hold partners accountable for performance, optimization, quality, and business results
• Plan interrogation: Review and challenge agency recommendations across every channel — TV, CTV, OLV, OOH, audio, social, search, programmatic. Catch weak rationale, frequency saturation risks, and budget misallocations before plans get approved
• Budget stewardship: Own media budget pacing, forecasting, authorizations, and reconciliation in partnership with Finance. Monitor spend and delivery mid-flight, flag risks early, and drive reallocations when the data says to
• Media strategy & planning: Lead annual, quarterly, and campaign-level planning with the agency. Make sure plans reflect our audiences, product moments, competitive pressure, and business goals — not just what's easy to buy
• Measurement & accountability: Define campaign KPIs and measurement frameworks with the agency and our analytics team. Own wrap reports, drive a test-and-learn agenda (incrementality, brand lift, MMM as we scale), and go beyond CPMs and impressions to reach efficiency and cost-per-outcome
• Executive reporting: Distill campaign and channel performance into clear recommendations for marketing leadership. Tell us what worked, what didn't, and what we should do differently — with numbers behind it
• Cross-functional alignment: Partner with Brand, Growth, Creative, Product Marketing, Social, and Comms so media plans amplify what the rest of marketing is building, and so creative assets fit the placements we're buying