GTM Lead, Palm
Treasury operations software
Be an early applicant
Treasury operations software
1-20 employees
Be an early applicant
1-20 employees
Company mission
To make treasury work better, so you can forget about the mess of scattered data, inefficient cash management, and cumbersome workflows.
Role
Who you are
- You’ve likely seen best-in-class enterprise GTM motions before: in a startup, as a VC or embedded in Product or Sales teams
- Ideal for a strategic marketer who’s equally comfortable rolling up their sleeves to execute
- 3+ years of experience in B2B across product marketing or GTM, ideally in tech sector
- Experience in enterprise GTM motions and ABM campaigns
- Broad understanding of key marketing functions and ability to set up foundational processes and execute across channels
- Proven ability to own messaging, positioning, and marketing direction independently
- Hands-on generalist who thrives in high-ambiguity, high-velocity environments
- Strong curiosity and drive to understand Treasury, fintech, and the wider CFO stack
- Research shows that women and underrepresented groups only apply when they meet 100% of the criteria. We're not looking for perfection - if you're passionate about the role and have most of the skills, please apply!
Desirable
- Fully owned a product launch or expansion motion in a high growth environment
- Familiarity with digital advertising and organic growth, with hands-on experience using paid and unpaid channels
- Ability to manage different stakeholders like contractors, agencies, and AI tools to scale execution
- Strong analytical mindset with ability to tie marketing to pipeline and revenue impact
- We run on Hubspot, Clay, Figma, Canva, Framer, Runway & more. Some experience in similar tools is great
What the job involves
- This is a highly entrepreneurial role for someone eager to build GTM & Marketing foundations from scratch, working directly with the founders, Product, and Sales
- We’re hiring a GTM Lead to architect Palm’s positioning, build Palm’s messaging engine, shape our market presence, and drive revenue impact across the full funnel
- You’ll partner directly with the founders to define Palm’s voice in the market and create the engine that fuels revenue
- Define Palm’s positioning and messaging, translating product value, market insights, and competitive signals into narratives that win with buyers
- Own and prioritize GTM initiatives across content, events, SEO, lifecycle, and brand
- Collaborate with Sales on pipeline acceleration programs, ABM plays, customer proof, and operational content that supports every stage of the enterprise motion
- Create content that converts through case studies, pitch decks, event assets, nurture flows. You name it
- Activate MQL and early pipeline growth by launching multichannel programs, optimizing conversion paths, and partnering closely with Sales to boost deal velocity
- Partner with Product on launch strategy, release messaging, and ongoing translation of product capabilities into customer-ready value
- Build the operational foundation for a scalable, data-driven marketing engine
Salary benchmarks
Our take
Treasury management systems offer CFOs and treasurers essential tools for optimising cash, controlling bank accounts, managing liquidity, ensuring compliance, and overseeing investments, debt, and inter-company loans. Palm offers Treasury software designed to streamline cash forecasting and management accurately.
It's cloud-based platform integrates API connectivity and advanced machine learning, ensuring it meets the evolving needs of modern treasury teams. The company boasts it's platforms commitment to simplicity and efficiency, evolving from traditional and outdated enterprise tools.
Already, Palm has demonstrated success and gained traction in the market. Future plans include expanding the platform's capabilities, enhancing forecasting accuracy, and empowering businesses to make informed financial decisions effortlessly. The company looks to be filling a gap in its space by driving companies toward greater financial agility and success in the ever-changing business landscape.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Sep 2024
$6.5m
SEED
Total funding: $6.5m
Company benefits
- Travel - Meet all your new colleagues at quarterly offsites - the last 3 were in Lisbon, Stockholm & Amsterdam
- WeWork Membership - Work from home is our go-to but we have WeWork memberships for when you want to escape into the city!
- Stock Options - Own a large chunk of Palm and reap the rewards as you help us grow the company to a global player
- Pension - Everything you need to not worry about life after work
- Health Insurance - Best-in-class local insurances to help you get treatment quickly whenever you may need it
- Wellness Stipend - 500 EUR in annual wellness benefits - gyms, massages, you name it
Company HQ
Westminster, London, UK
Leadership
Christian Sobkowski
(Co-CEO)Previously a General Manager at Juni Capital and Global Expansion Lead at Paypal.
Gurjit Pannu
(Co-CEO)Prior work includes Director and Global Head of Treasury for Remote and worked through several roles at Uber most recently as a Senior Treasury Manager, EMEA APAC.
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