Founding Sales Development Representative, Mention Me
Growth engine powered by authentic human influence
Be an early applicant
Growth engine powered by authentic human influence
21-100 employees
Be an early applicant
21-100 employees
Company mission
To make brands think advocacy-first by turning referral into a strategic acquisition channel that enhances wider marketing activity and the customer experience.
Role
Who you are
- Have at least 1 year of outbound SDR experience, with a proven track record of booking and converting qualified opportunities
- Have experience selling to ecommerce brands and understand the challenges faced by marketing and acquisition teams in that space
- Bring a true hunter mentality — motivated by targets, driven by growth, and never afraid to pick up the phone
- Have experience in SaaS, marketing technology, or agency environments
- Are solution-oriented: able to understand a brand’s challenges and position Mention Me’s offering as the answer
- Have excellent communication skills — articulate, persuasive, and engaging both in writing and on calls
- Are self-motivated and comfortable working autonomously in a fully remote role, collaborating with a team across time zones
- Are excited by the idea of being a founding hire and helping shape how Mention Me shows up in the US market
What the job involves
- We’re looking for a driven outbound-focused Founding SDR to own new business pipeline generation across the US market
- This is an outbound-focused role responsible for prospecting into e-commerce brands that fit Mention Me’s Ideal Customer Profile, using a mix of targeted outreach and AI to personalise at scale
- Day-to-day, you’ll research target accounts, book and run qualification calls with senior marketing decision-makers, uncover pain points, and tailor Mention Me’s pitch accordingly
- You’ll work closely with the London-based Sales, Marketing, and Partnerships teams on multi-touch campaigns, while keeping CRM data clean and continuously optimising your outreach for conversion
- As our founding US SDR, you won’t just be filling a quota — you’ll be helping us understand the US market, refine our messaging for American e-commerce brands, and lay the groundwork for a larger US sales presence
- Proactively prospect and qualify new business opportunities through calls, emails, Apollo, and LinkedIn outreach — with a creative, persona-led approach that directly connects our offering to each prospect’s pain points
- Research and target high-potential ecommerce brands across the US that align with Mention Me’s Ideal Customer Profile
- Lead with insight: confidently introduce Mention Me’s suite of products and tailor your pitch to each prospect’s specific marketing challenges
- Book and run qualification calls with key decision-makers, uncover pain points, and set up high-quality meetings for our Account Executives
- Collaborate with the London-based Marketing, Partnerships, and Sales teams to build multi-touch campaigns and accelerate pipeline growth
- Act as Mention Me’s eyes and ears in the US market — feeding back intel on how American ecommerce brands talk about acquisition, referral, and growth
- Keep your CRM data spotless, track outreach metrics, and continuously optimise for better conversion rates
- Use AI tools to personalise outreach and operate efficiently at scale
- Meet and exceed monthly activity targets and qualified opportunity goals
Our take
It can often appear that the more companies spend on digital marketing, the less engagement and ROI they get back. Meanwhile, consumer trust in advertising is plummeting, and third-party cookies are rapidly disappearing. Mention Me offers a marketing platform to make it easy and effective for companies to conduct referral marketing.
Referrals are one of the best ways to grow a business and can be a valuable marketing channel. Mention Me helps businesses make the most of this channel, supporting referral programs in 16 languages, as well as enabling them to A/B test, iterate and measure campaigns. The company serves hundreds of customers including FarFetch, Ovo Energy, Ted Baker and ZipCar.
With good funding at its back, and a market expected to significantly grow in upcoming years, Mention Me is on good footing so far. It has recently bolstered its offering with a tool for businesses to audit their discoverability within popular AI systems, as well as a way for clients to measure how often their products are organically referred in private chats.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jan 2022
$25m
SERIES B
Jul 2018
$7m
SERIES A
Total funding: $32m
Company benefits
- Share options
- Annual learning & development budget
- Coaching & mentoring
- Equipment for your home-working setup
- A MacBook
- Flexibility in how you work
- Private medical insurance with Vitality
- Mental health support through our partners Vitality and YuLife
- Turn steps into vouchers for ASOS, Amazon, M&S and more through our partner YuLife
- Immediate online access to a GP
- Discounts at FiiT, Fitbit, Hussle, Garmin devices and Classpass
- Cycle to Work Scheme offering tax savings on a bike and accessories
- Enhanced sick pay
- 25 days plus public holidays and an extra day for every year as a Mentioneer (up to 5)
- 2 annual celebration days (for a religious holiday, wedding, birthday or any other occasion special to you)
- 2 paid volunteering days
- Life insurance (including 4x base salary pay-out)
- Up to 10 days of compassionate leave
- 3% pension contribution
- Enhanced parental leave
- Vibrant and welcoming offices in Vauxhall, London and Boston, USA
- Quarterly company socials and monthly pub drinks
- Harry Potter-style house competitions (previous ones include Bake Off and music videos)
- Mention Me clubs, ranging from running to poker and board games
- A well-stocked drinks fridge and snack cupboard
- Weekly massages
Company HQ
Vauxhall, London, UK
Leadership
Tim Boughton
(Co-founder)Former CTP then CEO of the company. Previously CTO at HomeAway.com.
Andy Cockburn
(Non-Executive Director & Co-founder)Head of Growth for Smartphone Free Childhood. Founded the company as CEO in 2013.
Wojtek Kokoszka
(CEO)Was CEO at OpenCorporates, and co-founded and was COO at ZappiStore.
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