Director of Growth, Octave

• Proficiency in mid-funnel nurture and direct-response marketing
• Passionate about consumer insights, analytics
• Exceptional relationship management and communication skills — able to build trust, influence stakeholders, and drive clarity
• Analytical and operational mindset — comfortable working in data, defining KPIs, and connecting insights to execution
• Prolonged periods sitting at a desk and working on a computer
• Must be able to frequently communicate with others through virtual meeting applications such as Zoom and Google Meet
• Must be able to observe and communicate information on company provided laptop
• Move up to 10 pounds on occasion
• Must be eligible to work in the United States without sponsorship now or in the future

Desirable

• The Director, Growth is responsible for the full client acquisition experience including paid channels, analytics, and revenue growth of the company
• Leading our growth and performance marketing channels, you will be responsible for driving our customer acquisition strategy across all of our paid channels, including social, search, CRO, SEO, and any channel expansion
• This role will also act as an advisor in the growth of new businesslines, from provider marketing to B2B2C initiatives
• In partnership with the Head of Core Product, this role will champion an optimized and seamless client experience – from first touch to first visit – and shape the vision for growth
• Develops, coordinates, and implements systems, policies, procedures, and productivity standards
• Provide leadership and guidance to the team, ensuring the achievement of goals and objectives
• Foster a positive and collaborative work environment
• Oversee the planning, execution, and completion of projects and initiatives within the team
• Establish and monitor operational processes and workflows to enhance efficiency and productivity
• Streamline operational processes, enhance efficiency, and improve overall organizational performance
• Implement best practices, monitor key performance indicators (KPIs), and develop strategies to achieve operational excellence
• Ensures a safe, secure, and compliant work environment
• Accomplishes staff results by communicating job expectations; planning, monitoring, and appraising job results
• Build and manage a high-performing team, including hiring, training, and development
• Provide leadership to the team, including setting goals, providing guidance, and ensuring the team's overall success
• Set performance expectations and goals for team members. Conduct regular performance evaluations, provide feedback, and address performance issues
• Identify skill gaps within the team and develop strategies for filling those gaps. Support employee development through training, mentoring, and coaching. Identify high-potential employees and create succession plans
• Drive acquisitions through key paid media channels (SEM, SEO, Paid Social, CTV, CRO, SEO, CRO)
• Manage external partners to drive channel performance and management
• Own daily, weekly, and monthly roadmap, optimizations, and reporting on the health of business
• Establish a clear vision and strategy to test-and-learn new tactics and channels to expand the reach of the business
• Represent the Growth Function at the executive level, presenting weekly business updates and driving the vision for future strategic opportunities
• Partner cross-functionally with Business Operations, Product, and RCM teams to develop channel forecasts and budget recommendations, adjusting strategies as new insights, market conditions, and opportunities arise
• Partner with the Head of Product on the largest opportunities for impact across Growth Marketing, Growth Product, and Data engineering
• Channel responsibilities: develop core channels (social, search, and CTV) and diversify channel mix expanding into new demand channels
• Partner with content/product/brand teams on product development including creative development, landing page creation, optimization/conversion rate optimization
• Partner with Product and Talent Acquisition to measure and understand Octave’s consumer and employer funnels, as well as identify opportunities for optimization for provider marketing
• Build a culture of experimentation, optimizing growth levers to improve performance throughout the funnel, including A/B tests, creative and messaging tests, and exploring new growth channels
• Partner with the content and brand teams to bring Octave’s brand to market consistently and cohesively across all audiences and touchpoints
• Build, coach, and grow a high performing growth marketing team that elevates those around you
• Ensure innovation, prioritization and detailed execution of the performance marketing and at every step of the funnel