Senior Director of Product Marketing, HP Enterprise
Software
$180.5-414.5k
2+ days a week in office (San Jose, CA)
Global edge-to-cloud company
Posted today
Global edge-to-cloud company
1001+ employees
Posted today
$180.5-414.5k
2+ days a week in office (San Jose, CA)
1001+ employees
Company mission
To help customers use technology to turn ideas into value, and empower them to transform industries, markets and lives.
Role
Who you are
- 10+ years in product marketing specifically, with recent senior roles in B2B product marketing
- 5+ years of direct people leadership experience, with demonstrated experience scaling product marketing organizations
- Must have 7+ years of experience in the B2B Enterprise SaaS & Hybrid Cloud domains
- Solid understanding of marketing functions, to effectively partner with other teams and get the best outcomes
- An ability to sift through all the jargon to tell a clear, differentiated story that resonates in the market
- Strong writing and presentation skills, with a bias toward keeping content development close to you
- A growth-oriented people leader with a history of developing high performing teams
- Ability to get work done through others and operate at scale
- Bachelor's Degree
- While possessing the stated degree is preferred, HPE also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience
- Accountability, Accountability, Action Planning, Active Learning (Inactive), Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}
What the job involves
- HPE is looking for a Senior Director of Product Marketing to build and lead a high performing team across HPE's Software portfolio. You’ll assess the market, understand the competitive landscape, articulate our unique differentiation, and position products with new and existing customers
- You will partner across the marketing and sales teams to define the go-to-market strategy and lead the creation of programs to meet targets
- This role requires a senior, experienced expert in product positioning and messaging, developing marketing and sales support materials, identifying and capitalizing on market trends, and acting as a liaison between our marketing organization and Business Units
- Build a high functioning product marketing team, including assessing the required skills on the team, providing ongoing coaching and development, performance management, and recruiting new talent to fill gaps
- Collaborate with Business Units and Sales specialist teams to Develop annual go-to-market strategy that lays out the target audiences, hero products, key positioning, and customer needs for the fiscal year, upon which all outbound marketing will be based
- Own the messaging and positioning for our core products, understand our buyer personas and develop clearly differentiated and relevant content that resonates for each customer segment
- Lead cross-functional team to launch new products and capabilities to our customers and drive ongoing thought leadership in the relevant markets
- Develop a full set of materials to improve the ability of our sales, marketing, and revenue teams to successfully capture product demand, including building writing and presentation skills on the team rather than outsourcing
- Drive cross-functional development of demand programs to grow the HPE share in target areas, Capture customer demand including thought leadership, content marketing, events, ABM, and earned media
- Collect and communicate customer, competitive and industry insights, to ensure marketing teams stay closely connected to external trends rather than internal forces
- Act as an advocate across teams for: marketing within the Business Unit, voice of the customer advocate within the product organization, BU advocate within the broader marketing team
- Track and consume competitive intelligence from multiple sources and act as a subject matter expert on competitive activity within the company
Our take
Hewlett Packard Enterprise is a global edge-to-cloud company that delivers unique technology solutions. The company enables its clients to unlock value from all of their data, providing actionable insights that accelerate business outcomes.
Founded in 1937, the company has grown to become one of the world’s leading enterprise technology companies. Among its offerings are cloud services, high-performance computing & AI, Intelligent Edge, and storage – to help with business model development, engagement, performance, and more.
HP Enterprise has been incredibly focused on the optimization of its current offerings as well as setting the standard of future innovation with its ever-expanding portfolio. For example, its HPE Machine Learning Development System (launched in April 2022) removes barriers traditionally seen when incorporating AI and ML into products and services, enabling companies to realize the full potential of AI.
With its range of product announcements and launches (including HPE ProLiant Gen11 and HPE GreekLake) coupled with its strategic partnerships and acquisitions, HP Enterprise is well set to lead the next generation of enterprise software solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Health & Wellbeing: We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing
- Personal & Professional Development: We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division
Leadership
Antonio Neri
(President & CEO)Previously served as the company's Executive VP before becoming the President & CEO. Worked at HP in a number of roles, including Senior VP and General Manager.
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