Senior Product Designer, Paperless Post
Revenue Growth
$115-157k
All full-time offer packages come with a base salary and equity component
Online events & invitations platform
Open for applications
Online events & invitations platform
101-200 employees
Open for applications
$115-157k
All full-time offer packages come with a base salary and equity component
101-200 employees
Company mission
Paperless Post is reimagining invitations through design and technology to help people connect at life’s memorable moments.
Role
Who you are
- Working partially in our office in NYC so we are looking for a local candidate
- 6+ years experience designing web software/applications, preferably consumer-facing, with a passion for building things that are both beautiful and functional (project experience in pricing pay-as-you-go and/or subscription models is a bonus!)
- Expertise in interaction and visual design with experience in shipping and designing for multiple platforms; bonus skills include CSS/JS/HTML, motion design, and prototyping skills
- A strong excitement around driving user and revenue growth and projects that drive business impact
- A strong understanding of systems design, usability and user experience principles
- Expert knowledge of building and maintaining reusable components and design systems in Figma
- Expert in using reusable components, component properties, auto-layout, and layer naming in Figma
- Excellent communication and collaboration skills with an ability to influence peers and stakeholders
- A propensity to be self-directed, resourceful, and to take ownership
What the job involves
- Our Product Designers are generalists but each of us has our own strengths that we bring to the table to help each other to become better designers
- We are a close-knit team where we share our work twice a week (one for current projects, one for working on Paperless Post’s design system)
- Paperless Post is seeking a senior product designer to join our Revenue Growth team, reporting to our Principal Product Designer
- In this role, you will help solve our most complex user experience and design issues around pricing and payments
- You will partner closely with the Product and Eng leads on the Rev Growth team to design a new subscription model for our users as well as optimize our existing Pay as You Go model
- Since commerce runs across our entire user funnel and all of our platforms you will also work closely with other designers, product managers, engineers, data specialists, and customer operations to find the best solutions for our users and our business and iteratively refine those solutions based on performance and insights
- You will contribute design solutions for mobile and desktop, across the full user funnel from browse to event design, all the way through to event management
- Drive revenue growth by finding practical design solutions, across the funnel, that help support our business objectives
- Make complicated concepts and tasks easy for a user through your product solutions, design improvements and UX optimizations
- Consistently balance speed and quality based on the scope and potential to impact users and revenue
- Collaborate with Product Management and Engineering to define the user and product requirements
- Collect, process and synthesize information gathered from any user tests, NPS data, site data, competitive analysis, surveys and internal conversations to develop design hypotheses and produce high-quality design solutions — from concept to execution using diagrams, wires, animations, specs, user research, and any tools to help communicate and/or evolve your ideas
- Rapidly produce multiple concepts, understanding when deeper exploration is warranted and when it is best to change paths and try another approach
- Present your design concepts or solutions, contextualizing the user needs you are solving, to your teammates, manager, and stakeholders and walk your audience through your decisions with an understanding of the user goals, business goals, and feasibility
- Conduct competitive analysis, user tests and synthesize findings where applicable
- Iterate on your designs, integrating insights and feedback from your team, stakeholders, user research, and data results from releases to continually improve the user experience and product
- Be an expert on our users and their needs as well as an expert on our current user journey and product offering
- Keep current on design trends and usability standards and participate in internal talks, hack days, and learning sessions
- Stay up to date on the latest native UX/UI patterns for both Android and iOS, and be cognisant of how those updates affect the user experience
- Consistently review and analyze competitors in our space and adjacent vertical to ensure that Paperless Post’s offering stays at the forefront of product offerings
Our take
Sending invitations to events can be tedious and time-consuming, and outsourcing design can be expensive too. Paperless Post solves this problem with its technology-led, design-first approach.
Paperless Post first launched in 2009, and since then it has become a clear market leader in a field cluttered with fairly simple design and printing tools. Part of its success stems from its early adoption of mobile phones as a platform - while initially optimized for desktop use the company worked hard to develop its platform for mobile users. This has allowed Paperless Post to consolidate its growth in spite of market changes over the years.
Paperless Post is well-positioned to see considerable growth. It will need to continue to develop its partnerships and technology in order to fend off new competitors, however. Its unique designs and partnerships with brands such as Caroline Herrera go some way to achieving this, and its understanding of communication trends: switching to text message notifications rather than email as younger people abandon email as a way to communicate - indicate that the company is still ahead of the curve.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jul 2018
$10m
SERIES E
Apr 2014
$25m
SERIES C
Total funding: $46.4m
Company HQ
Financial District, New York, NY
Articles
Leadership
Alexa Hirschfeld
(Co-founder)Co-founded Paperless Post in 2007 after graduating from Harvard.
James Hirschfeld
(Co-founder & CEO)Co-founded Paperless Post in 2007 after graduating from Harvard. Forbes 30 Under 30 in 2014.
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