Director of Product Marketing, Included Health
$149.4-274.4k
+ Equity + Performance-based bonus. Salary is dependent on candidates location
Digital healthcare provider
Job no longer available
Digital healthcare provider
1001+ employees
Job no longer available
$149.4-274.4k
+ Equity + Performance-based bonus. Salary is dependent on candidates location
1001+ employees
Company mission
To raise the standard of healthcare for everyone.
Role
Who you are
- 8-10 years of Product Marketing experience ideally in the employer benefits space or working with large enterprise buyers
- Experience growing and leading a high-functioning product marketing team
- Track record of building high performing teams through excellent leadership and team management skills, including demonstrable ability to coach and upskill team high potential members
- Strong analytical ability and exceptional strategic instincts
- Excellent communication skills and ability to package findings into market-facing collateral in a crisp, thoughtful and persuasive manner
- Sound business judgment and problem framing
- Superior storytelling skills to weave a compelling visual narrative
- Enthusiastic collaborator who is able to effectively work across teams with many different stakeholders
- Deep interpersonal skills
- Demonstrated ability to balance and execute multiple projects concurrently
What the job involves
- As the Director of Product Marketing, you will be responsible for successfully bringing our products to market, both for new prospects and existing clients
- Your team will work with the GM, solutioning, product and clinical teams to identify product opportunities and ensure our products and packages are differentiated, simple to understand, and valuable to customers and members
- You’ll constantly monitor the market, run market research, and develop strong relationships with our go-to-market team to ensure that everything we do and build — and how we talk about our products – is founded in a deep understanding of our buyers and the market
- Product Marketing plays a crucial role within the Business Acceleration Organization and will report directly into the head of Corporate Marketing
- Successfully launch new products to the market with compelling narratives for employers, health plans, labor & trust and other target segments
- Develop and maintain a deep perspective on the market landscape, both competitors and buyers, to inform positioning, packaging, and pricing
- Build, maintain and expand a suite of market-facing materials and tools that support our GTM team and work with our training team to train sales
- Partner with Growth Marketing to support a product-led content strategy to drive brand awareness and build our pipeline
- Partner with Product, GM and GTM Ops to package up product releases and communicate company roadmap and innovation
- Support sales and client success with in-house strategic conversations and opportunities
- Develop upsell positioning, compelling case studies and member stories that show our value and advance our selling
- Find opportunities to better showcase our impact with compelling market-facing statistics, easy-to-use GTM analytical tools, pursuit of external validation, and more
- Be responsible for product and service-line documentation for all buyer segments
Our take
As the name suggests, Included Health is on a mission to raise the standard of healthcare for everyone, offering inclusive, integrated virtual care and navigation.
It differentiates itself from competitors with its emphasis on improving health outcomes and challenges faced by communities including LGBTQ+ and BIPOC. The negative healthcare experiences faced by these marginalized groups means they often avoid care at a rate that is around 3x greater than the broader US population, putting their health at risk.
With healthcare still fragmented and focused on one-size-fits-all solutions, Included Health is disrupting the market by using technology to match patients quickly with the best care, no matter where they live. And it currently counts retail behemoths Walmart and Home Depot as customers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Sep 2020
$175m
GROWTH EQUITY VC
May 2018
$66m
SERIES D
Total funding: $347m
Company benefits
- Comprehensive medical, dental and vision plans
- All employees, their spouses, and children have free access to Included Health services
- Need time to recharge? Exempt employees enjoy flexible, unaccrued discretionary time off — take it when you need it
Company HQ
Financial District, San Francisco, CA
Leadership
Owen Tripp
(Co-Founder & CEO)Previously served as a Senior Consultant at Accenture before joining eBay as the Manager and Founder of User Behaviour Intelligence in 2004. Co-founded Reputation.com in 2006, and served as its COO from 2008 to 2012. Was an Advisor at Pathbrite and Life360.
Lawrence "Rusty" Hofmann
(Co-Founder)Studied Medicine at Ohio State, Johns Hopkins and Stanford. Was Assistant Professor at Johns Hopkins from 2000 to 2005, and is now Professor of Interventional Radiology at Stanford. Co-founded Grand Rounds, rebranded to Included Health, in 2012. Is Medical Director at Stanford Health Care.
Share this job
View 19 more jobs at Included Health