Segment Marketing Senior Manager, Expedia Group

CRM, Brand

$155-217k

Listed salary is for Austin only, may vary in other locations. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role

Tableau

Salesforce

JIRA

Senior and Expert level

Austin

Chicago

Online travel shopping company

Job no longer available

Online travel shopping company

1001+ employees

B2CHospitalityB2BTravelMarketplaceTransportFlightseCommerce

Job no longer available

$155-217k

Tableau

Salesforce

JIRA

Senior and Expert level

Austin

Chicago

1001+ employees

B2CHospitalityB2BTravelMarketplaceTransportFlightseCommerce

Company mission

Expedia's mission is to power global travel for everyone, everywhere.

Job

Company

Role

Who you are

Bachelor's degree in Marketing, Business, Economics or any other related fields; or equivalent related professional experience
At least 6 years experience in a CRM role, preferably in the e-commerce and/or online marketing space
Ability to collaborate with creative and marketing partners to develop innovative marketing campaigns
Ability to influence across teams and partners
Demonstratable attention to detail in dealing with complex projects and time-sensitive initiatives
Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication tools are all a plus

What the job involves

The Traveler Engagement and Loyalty (TEaL) team builds relationships with travelers, driving engagement and loyalty by providing value through ownership of the loyalty program, credit card and targeted CRM
We are seeking a passionate and driven CRM professional to join our Traveler Engagement and Loyalty (TEaL) team
The Segment Marketing Senior Manager is responsible for delivering email, push, in product placements and landing pages, as well as playing a cross TEaL role in developing and executing Brand specific versions and actions
Partner closely with Brand teams to determine the needs from TEaL to support emerging and planned strategies and activities in service of unique brand positioning. Bring the perspective of the art of the possible and the realities of the practical to senior level working groups. Aggregate and prioritize actions and integrate with work planning across TEaL. The core work to support Brands will be creating versions and approaches for campaigns working closely with other TEaL groups to both tap expertise and align on actions
Ensure TEaL and this specific team deliver against Brand level objectives that are agreed based on specific initiatives
Work on the conception of global campaigns for Expedia, Hotels.com and VRBO brands
Leverage insights and cross-segment learnings to identify opportunities and develop strategies for complex and innovative campaigns to drive key objectives
Prioritize which opportunities we should go after through business casing
Be responsible for quarterly strategic plans to drive key objectives, working closely with relevant teams
Sign off on test designs and final creative before send
Be accountable for core KPIs and communication with senior leadership
Influence on our capability roadmap to enhance our campaigns

Our take

Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.

Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.

What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

Few candidates hear
back within 2 weeks

9% employee growth in 12 months

Glassdoor (3.9)

Company

Company benefits

Leisure Travel Reimbursement
Travel Discounts
Family & Friends Discount
Employee Assistance Program
Wellness Reimbursement
Global Service Awards
Business Travel Medical Insurance
Matching Gifts
Expert Medical Opinion
New Parent Benefit
Employee Stock Purchase Plan
401K Plan
Health Insurance
Dental Insurance
Flexible Spending Account (FSA)
Vision Insurance
Health Savings Account (HSA)
Life Insurance

Company values

Force Simplicity
Include Consciously
Trust Each Other
Go Get What's Next
Choose Fearlessly

Company HQ

Interbay, Seattle, WA

Articles

Expedia Business Services’ New Top Boss to Pull Levers for Long-Term Growth

Expedia Group launches hospitality education academy

Expedia Group revamps marketplace, tech platform as part of new strategy

EXPEDIA NAMES ARIANE GORIN AS NEW CEO

Gorin to replace Kern as Expedia Group CEO on 13 May

Expedia Group Reports Fourth Quarter and Full Year 2023 Results

Leadership

Peter M. Kern

(CEO, not founder)

Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.

People progressing

Robin

Joined as Manager - Strategic Initiatives and has been promoted multiple times to Senior Manager - Strategic Initiatives after 1 year, to Director - Strategic Initiatives also after 1 year, and again to Senior Director - Strategy & Supply after 2 years. Now works as the Vice President of the Travel Agent Affiliate Program.

Salary benchmarks

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