Senior Field Marketer, BloomReach
Nordics & Benelux
+ Performance Bonus
Helps companies improve customer experience
Job no longer available
Helps companies improve customer experience
501-1000 employees
Job no longer available
+ Performance Bonus
501-1000 employees
Company mission
Bloomreach's mission is to power magical and measurable digital experiences for people and enterprises around the world.
Role
Who you are
- We are looking for a Senior Field Marketer with deep knowledge of the region and who meet our ambitious growth targets for the region
- It’s an exciting role that requires good communication skills, the ability to collaborate with a wide network of internal and external stakeholders and a self-starting attitude to getting things done!
- Want to grow your career as a marketer and gain experience working alongside a cross-functional team of Digital, Events, and Regional Marketers?
- Have you got a deep knowledge of the culture, languages and marketing ecosystem in the region that you want to put to use as part of a wider EMEA Marketing team?
- Are you interested in owning and executing Bloomreach’s marketing strategy for the Benelux, Nordics and MENA regions?
- Are you looking to work in a fast-paced, venture capital backed software-as-a-service tech company?
- Want to have immediate, tangible results?
- Self-starting, enthusiastic individual who is willing to take innovative approaches and responsibility for outcomes
- Strong communication skills
- Strong project management skills
- Self-starting, enthusiastic individual who is willing to take innovative approaches and be responsible for their outcomes
- Strong communication skills in English. The ideal candidate would speak at least one of the following languages: Dutch, Danish, Swedish, Finnish, Norwegian
- Deep knowledge of the Nordics and Benelux region with experience running marketing campaigns in these regions
- Ideal candidate would have experience of working in a B2B Software as a Service organization and/or experience working in ecommerce industry
- Experience in Hubspot, Salesforce, Wordpress preferred
What the job involves
- A Field Marketer at Bloomreach is someone who owns the accounts, contacts and marketing strategy and execution for their region
- This person is also responsible for allocating the marketing budget across partner, customer and prospect activities
- You’ll have to work closely with our Events, Digital, Brand and Partnerships teams to build, own and execute a regional marketing strategy for our target industries
- You’ll be responsible for growing the value and number of sales opportunities for the region as well as owning all customer and partner marketing within the region
- That means running hosted workshops, dinners, webinars and other events and campaigns for all of Bloomreach’s partners, customers and prospects in the region
- Create, own and execute the regional marketing strategy
- Report on sales and marketing KPIs and analyze the end-to-end sales pipeline for the region
- Create and run all regionalized campaigns in the region including dinners, workshops, webinars, direct mail campaigns, emails, landing pages and more
- Align with the Channel/Sales team to deliver priority campaigns and initiatives
- Lead the evaluation and analysis of marketing performance in the region and recommend improvements
- You’ll be joining the Europe, Middle East and Africa (EMEA) Demand Generation team which is a part of Bloomreach’s Marketing department
- We’re responsible for growing Bloomreach’s pipeline of potential sales opportunities by using all marketing channels at our disposal to raise brand awareness of Bloomreach and engage prospective customers with our marketing messaging
- The team includes a diverse range of Digital, Events, and Field Marketing professionals
- You’ll report to our Associate Director of Demand Generation who will help you learn all you need about the role and Marketing at Bloomreach
Our take
Bloomreach believes that velocity comes from the ability to adapt quickly to the next touch points, channels, and expectations. They designed their AI-driven search and merchandising tools (brSM), next-gen content management system (brXM), and digital experience platform (brX) to be the most flexible on the market.
Bloomreach's aim is to solve everyday frustrations for marketers, developers, and eCommerce professionals, as well as the deeper technology issues sitting at a company's digital core, so that businesses can deliver a fantastic digital experience to every visitor.
Recognised by leading analyst firms, Bloomreach is a Leader in the Gartner Magic Quadrant for Web Content Management (WCM), a Strong Performer in the Forrester Wave for WCM, and a Visionary in the Gartner Magic Quadrant for Digital Experience Platforms (DXP).
Bloomreach has hundreds of large and medium enterprise customers, including Neiman Marcus, Staples, REI, Mailchimp, FC Bayern München, and the UK’s NHS Digital. In early 2023, it further exemplified its savvy approach to marketing by integrating ChatGPT capabilities into its Bloomreach Engagement platform. This expansion of ML/AI solutions will help Bloomreach's clients in their campaign scaling and customer reach.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Feb 2022
$175m
GROWTH EQUITY VC
Jan 2021
$150m
GROWTH EQUITY VC
Total funding: $422m
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- Commuter benefits 🇬🇧
- Personal pension contribution by Bloomreach 🇬🇧
- MyEva - online financial expert tool at your disposal 🇬🇧
- Access to Private Hospitals with reduced wait times 🇬🇧
- Income protection in case of long-term illness or injury 🇬🇧
Company HQ
Mountain View, CA
Leadership
Raj De Datta
(CEO)Started his career working as an Analyst at investment bank Lazard. Previously worked as a Director of Product Marketing at Cisco
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