Performance Marketing Specialist, Carl Friedrik
Leather goods retailer
Be an early applicant
Leather goods retailer
1-20 employees
Be an early applicant
1-20 employees
Company mission
Long-lasting carry goods that blend functionality with understated elegance.
Role
Who you are
- Proficiency in Ad Platforms – Strong experience with Google, Meta, and TikTok Ads
- Performance Marketing Expertise – Proven success in B2C campaigns with measurable impact
- Ad Automation Experience – Familiarity with automation tools is a big plus
- Data-Driven Decision Making – Ability to analyze data, derive insights, and make strategic recommendations
- Prioritization & Execution – Skilled at focusing on high-impact activities and meeting deadlines
- Growth Mindset – A strategic thinker who takes calculated risks and embraces innovation
- Marketing Tech Enthusiast – Always up to date with the latest trends and tools
- Excellent Communication – Comfortable presenting ideas and collaborating with cross-functional teams
What the job involves
- As an Ad Performance Marketing Specialist, you’ll play a crucial role in driving our paid media strategy. You’ll work closely with our marketing team to optimize ad performance, allocate budgets effectively, and ensure our campaigns deliver strong returns
- Develop, execute, and monitor paid media campaigns across multiple platforms
- Optimize ad performance and budgets, ensuring alignment with business goals
- Leverage data-driven insights to refine targeting, messaging, and bidding strategies
- Stay ahead of digital marketing trends and emerging advertising technologies
- Collaborate cross-functionally to drive brand awareness and customer acquisition
Salary benchmarks
Our take
Carl Friedrik is a minimalist, niche brand within the leather goods/accessories space. They want to turn people’s focus from the ordinary briefcase that they’ve been carrying for too long to consider something better-looking and longer-lasting.
Fashion accessories is a busy market space, so it will be important for Carl Friedrik to maintain its quality as it grows to maintain some edge. However, the company has seen success; most recently its products were featured on a popular business TV programme, cementing its desirability as a brand.
Carl Friedrik continuously invests in the development of new products in order to maintain its position in the market, with a strong focus on quality and minimalism to ensure it stays true to its brand. The company has also recently launched in the US, and plans to expand further.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% female employees
Company
Funding (1 round)
Apr 2024
$1.3m
ANGEL
Total funding: $1.3m
Company benefits
- Work from home opportunities
Company values
- Intelligent design - We have an appreciation for what has always worked well, yet remain innovative and receptive to the challenges posed by contemporary living. Our solution-based products are designed to help you live smarter
- Quality & craftmanship - Our artisans leverage centuries of knowledge and work with the finest materials to create goods that are of the highest quality. The result: products that last a lifetime, backed by a lifetime guarantee
- Confidence - The right accessories help us to achieve our best work. We inspire confidence through visually understated, quality items that customers are proud to own and feel good about
- Luxury, reimagined - Embracing sustainable materials, rejecting seasonal collections, providing supply-chain transparency and a 100-day trial programme. A few ways in which we’re trying to do luxury better
Company HQ
London, UK
Articles
Leadership
Niklas Opperman
(Co-founder)Previously worked as an Account Manager and Corporate Strategy Intern before founding Carl Friedrik.
Mattis Oppermann
(Co-founder)Studied Engineering at Queen Mary University of London.
People progressing
Joined the Operations team. Promoted to Operations Manager after 1.5 years.
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