Senior Marketing Campaign Manager, HiBob
$139.5-179k
+ Equity
More information about location
A modern HR platform powering productivity, engagement, and retention
Posted today
A modern HR platform powering productivity, engagement, and retention
1001+ employees
Posted today
$139.5-179k
+ Equity
More information about location
1001+ employees
Company mission
To create a modern work experience that empowers organisations to be remarkable.
Role
Who you are
- Proven senior campaign/marketing manager (10+ years), with deep expertise in B2B SaaS marketing and a track record of driving revenue impact through regional marketing
- Demonstrated success executing marketing strategies for up-market segments
- Strong analytical skills, with a data-driven approach to decision-making and campaign optimization
- Ability to thrive in a fast-paced, dynamic environment, quickly adapting to changing priorities and market conditions
- Strong organizational skills, with the ability to manage multiple campaigns and initiatives simultaneously
- Ability to map and execute full-funnel campaigns (Demand Generation) and translate strategy into on-the-ground execution in AMERs
- Strong copywriting/editing skills with experience adapting and localizing content for regional audiences while staying aligned to global messaging and brand guidelines
- Comfortable using performance data to make decisions, optimize campaigns and communicate insights and impact to stakeholders
- Proven ability to manage cross-functional deliverables, timelines and dependencies end-to-end in a fast-paced environment
- Strong understanding of B2B SaaS buyer journeys and complex sales cycles. Able to connect marketing activities to pipeline and revenue outcomes
- Compelling communicator who can present plans, learnings and results to diverse stakeholders
What the job involves
- The Senior Marketing Campaign Manager is responsible for shaping and executing integrated marketing campaigns and content that build awareness of HiBob’s value proposition and drive measurable pipeline in the AMERs region
- This role maximizes global campaigns locally, creates regionally relevant campaigns and content, and partners closely with Sales/BDR and cross-functional marketing teams to convert leads through the full buyer journey
- Lead the planning and execution of the AMERs campaign calendar to increase market share, build brand awareness and hit pipeline generation targets
- Localize global thematic campaigns for local market needs, identifying required regionalization and local channel activation
- Use market intelligence and buyer insights (in partnership with Product Marketing) to shape campaign messaging, segmentation and ABM motions
- Feed AMERs insights and intel into the creation of global campaigns and identify areas for regionalization to execute locally - ensuring pipeline forecasts, objectives and promotional activities are aligned for regional implementation
- Independently manage campaign projects end-to-end, maintaining structure, timelines, and cross-functional alignment. Proactively identify potential risks or blockers and adjust plans to keep campaigns on track and deliverables on time
- Develop campaign resources for local initiatives, including timelines, decks, one-pagers, Slack channels, and Asana projects, to ensure stakeholders know where to access information and ask question
- Partner with the BDR and Sales leaders to design and execute the campaign follow-up plan upon launch. Take ownership of monitoring performance and proactively optimize follow-up activities to improve conversion rates
- Independently deliver timely and precise campaign updates to broader marketing and GTM teams via Slack, GTM meetings and reporting
- Independently create and refine short-form copy aligned to global messaging and brand guidelines. Optimize content for local channels to increase engagement and relevance
- Review global content and provide regional feedback from a AMERs perspective, ensuring local nuances and audience needs are represented and incorporated
- Collaborate with design, digital teams, and external partners to produce high-impact regional content and campaign assets
- Create and communicate clear expectations for each stakeholder’s role and responsibilities within campaigns. Maintain open communication to ensure alignment and accountability throughout delivery
- Proactively identify and address challenges related to stakeholder deliverables or misalignment with campaign objectives. Escalate risks early, provide solutions, and ensure expectations are consistently met
- Work closely with Sales, Business Development, and the BDR leader to ensure marketing strategies are effectively communicated and integrated across the buyer journey
- Define campaign goals and measurement mechanisms. Prepare marketing activity reports using leading indicators (impressions, registrations, ICP fit, open rates, cost per lead, MQAs. SQAs, etc.) and lagging indicators (pipeline impact, ROI, conversion, CW). Provide narrative insights to interpret results
- Ensure marketing activities drive both short- and long-term business goals by identifying and implementing process, content and funnel improvements. Proactively share insights to optimize performance
- Measure, quantify and report on AMERs campaign performance to inform ongoing planning and investment decisions
- Independently lead the identification and development of customer case studies, managing content creation and promotional activities to maximize visibility and impact
- Partner with Customer Marketing and Account Management to design and execute targeted expansion campaigns aligned to regional business objectives. Track performance and share insights
- Build and maintain strong relationships with key internal partners and AMERs industry influencers and communities
- Support market research and analysis efforts to evaluate industry trends, working with Product Marketing to provide market intelligence insights for the region
Our take
Developing and maintaining talent is a big challenge for companies that are scaling quickly. Hibob are trying to be one of the solutions.
There are an increasing number of startups attracting huge amounts of investment and being pushed to scale their business fast, meaning the customer base for Hibob's services, whilst already large, is growing.
Hibob has attracted high-profile customers like Fulham FC, eToro, and Receipt Bank, which gives them great credibility for selling to other companies.
Hibob's acquisition of Cassiopeia - a Workplace Relationships Analytics Startup, will afford companies better insights to improve team communications and support flexible work models. Together, they wish to offer thousands of companies the tools they need to maximize the employee experience in our increasingly digital world.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Sep 2024
$150m
SERIES E
Sep 2023
$150m
LATE VC
Total funding: $715m
Company benefits
- Company share options plan
- Flexible hybrid working model
- Work from home allowance: to get your home office set up how you like it
- Volunteering days: Two days each year to support your community
- Employee referral program paying up to $2,500 for each successful referral
- Work from anywhere: Temporary remote work from anywhere in the world for up to two months (after six months of employment)
- Fun company and team social events (locally and virtually with our global teams)
- Bob Balance Days: A company-wide long weekend at the beginning of each quarter (four additional days of leave)
- Generous annual leave allowance
- Pension scheme or savings plan
- Birthday day off: Take the day off and receive a special gift
- Headspace subscription to help look after your mental health
- Private health coverage
Company values
- Bring me, win as we: When we come together as a global team, we can build something trailblazing. Every Bobber can show up as their authentic self, strengthening the connections in our village and having an exponential impact.
- Build the exceptional: Everyone contributes to building the exceptional at HiBob. We are leading the way in what a functional, flexible, and fun HR platform and mindset looks like.
- We do what we say: We are intentional and take pride in aligning our actions with our words. We deliver today on the promises we made yesterday. We actively use our product and seek to drive best practices.
- Trust and empower each other: Bobbers shine when those around them shine, too. We hire smart people who have the freedom to do their jobs in the best possible way.
- Interact with transparency and openness: Information is a resource to be shared, not a resource to be guarded.
- Grow through what we go through: We need to be agile and adapt. With every challenge and experience we go through, we learn, improve, and remain resilient.
Company HQ
London, UK
Articles
Leadership
Israel David
(Co-Founder & CTO)Previously SVP of Technology at Kenshoo, VP of IT Business Management at VMware, and VP/GM at 48Upper.
Ronni Zehavi
(Co-Founder & CEO)Previously co-founded Team8 and Cotendo. He also spent two years at Akamai Technologies as a Senior VP and GM of the Security Division.
People progressing
Joined HiBob in 2021 as SMB Customer Success Manager and grown to lead the Global SMB Account Manager team in the Customer Growth division, driving scalable growth and success with global customers.
Joined the CX team in 2018 and helped build the SMB CSM team as one of its first members. Has progressed through leadership roles and is now Head of SMB Customer Success, driving adoption & retention.
Joined as a Customer Success Manager in 2022 before moving to our Sales Engineering team after 18 months. Has since been promoted to Senior Sales Engineer, supporting our Partnerships team.
Diversity, Equity & Inclusion at HiBob
- Our success depends on our people, and we want HiBob to be a workplace where everyone can feel a sense of belonging and thrive. To achieve this, we are committed to being proactive at all levels, ensuring that our workforce reflects the communities in which we live, work, and hire. We are open to all talent. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class* (*US only).
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