Paid Search Specialist, PetDesk

Whilst PetDesk flirted with the idea of expanding over into other petcare sectors like grooming, nothing appears to have come of it; but perhaps this is testament to the strength of their existing product. They have become a leader in the market, working with over 3,000 practices and attracting 3 million users to its app.

The market PetDesk is operating within is rapidly becoming saturated with complex software, as the pet care market itself has also been swelling over recent years with the substantial increase in US pet ownership. It’s now common to see the appointments management aspect absorbed into broader veterinary practice management software, like VETport, eVetPractice, and Hippo Manager. PetDesk has started expanding its offerings, including launching a veterinary business learning portal, starting a veterinary life-focused podcast with Evergreen Podcasts, and branching out into consultancy. Hopefully, these expansions will help it compete in the marketplace and continue to attract administratively overburdened practices.